Page: 1
50% of my advertising budget is wasted,
The trouble is I do not know which 50%.
John Wanamaker 1838-1922
Page: 2
Page: 3
What Is Social Media?
social media is basically a
conversationhi What’s up?
socialmedia
Page: 4
Consumers Rule.
Users Control
Users Influence
Users Expect Accessible, Authentic, Transparent...
Page: 5
Consumers Use Networks Such As
Page: 6
Who is in this Conversation?
1. Spectators – Watch, Read, Listen 69%
2. Influencers – Involved & Contribute
Page: 7
Effective Social Media Optimization What’s in it for YOU.
Increase Brand
Awareness
Promote Products
Promote Services
Get Indexed Quickly
Dominate The Search Engines
Page: 8
SMO is GOOD for YOU?
5 reasons why….
Page: 9
Search Engine Rankings
Why is SMO Good for YOU? #1
Page: 10
Public Relations
Web 1.0 Web 2.0Static, standard Interactive
Why is SMO GOOD for YOU#2
Page: 11
Value-Rich Content
Web 1.0 Web 2.0 None Most
Why is SMO GOOD for YOU#3
Page: 12
Link Building
Why is SMO GOOD for YOU#4
Page: 13
Customer Service & Retention:
Why is SMO GOOD for YOU#5
Page: 14
Case Study:How the Largest Campaign in
the US History Won using
Social Media
Page: 15
Page: 16
Page: 17
Page: 18
You + SMO = More Touch Points• Where is the your Group?
• Why Not have a Page?
• Start a Social Networking Site
• Start a Blog
• “Tweet” on
Page: 19
Come Join The Conversation
TheOpportunity
Page: 20
Page: 21
6 Ways to Generate Leads with LinkedIn and Facebook:
1. Selectively Connect with existing relationships and thought leaders
2. Strategically Join appropriate groups3. Ask Questions4. Answer Questions5. Give free stuff: Webinar, white papers.6. Help others
Summary
Page: 22
What are the Top Mistakes Using Social Media:
1. Using SM as a Business Model by Itself2. Not Having a Plan
• Using the Wrong Sites or Wrong Purpose• Overuse
3. Failure to Measure Results
Summary
Page: 23
What are the Companies and Industries Where Social Media is Working Best?
1. Major Corporations & Brands2. Politics3. Small & Mediums businesses4. Experts in their fields5. Network marketing6. Human Resources7. Promotion – Live Events
Summary
Page: 24
What are the Top Misconceptions about using Facebook and LinkedIn?
1. It’s for Kids2. Only Social and Not a Business Tool3. Too Time Consuming4. Difficult to Learn5. Loose My Privacy
Summary
Page: 25
CASE Studies
Page: 26
Page: 27
Page: 28
The 3 Different Types of Twittering
1. Conversational Twitters ( Zappos.com)
2. News Item Twitters (Amazon, NY Times)
3. Reputation Monitoring Twitters (Dell)
Page: 29
Zappos.com CEO’s Business Card
Page: 30
Page: 31
Building Community
• Add Friends
• Create/Join Groups
Page: 32
• Profile• Basic Info• Personal Info• Status Updates• Friends
• Photo Tagged of You• Video Tagged of You• Wall Posts• Education Info• Work Info
Ten Keys Areas of FaceBook
Page: 33
• Create Your Content
• Third Party Applications
Page: 34
Privacy Settings:
Who Can See This? - THE KEY
Page: 35
Facebook Advertising
Page: 36
David Aaronson
[email protected]/dcaaronson
www.linkedin.com/in/davidcaaronson
Marc [email protected]
www.twitter.com/marclevinwww.linkedin.com/in/marcalevin
Top Related