Watch the clip.

How does this connect to

‘distribution’?

Connect

http://www.youtube.com/watch?v=u7ER_q0B1-I

Making the most of the lessonIn todays lesson you will look at remaining factors affecting the distribution process.

All information that we cover today will cover vital information for your case study.

• Use subheadings• Use a highlighter pen or underline key words and facts (dates, sales

figures, company names etc)• SHARE your thoughts and ideas• NOTE down your own independent thoughts and ideas• Compare the two films. Always consider how this is better or worse

(for want of a better expression) than the alternate film• Consider how this was received by or impacts on an audience

Connect

• What does this tell you about the role of independent and conglomerate companies in the film industry?

• What does this tell you about the viewing habits of the British public?

Discover

Read through the information on the next slide and note down any key information you think will prove significant to your case study.

• In 2010, the top 10 distributors had a 94% share of the market. The remaining 88 distributors handled a total of 379 titles, 62% of the films on release, but gained only a 6% share of the box office.

• The leading distributor was Warner Bros, which released three of the UK’s top five films of 2010, Harry Potter and the Deathly Hallows: Part 1, Alice in Wonderland and Inception.

However, things have changed. In 2013……..

Warner Bros grossed £187.7 million in 2010

Develop

http://www.movieinsider.com/movies/busiest/2013/

Discover

Distribution

Read through the following responsibilities of a distributor of a major cinema release.

How might the following affect them?

• Developments in technology - Samuel, Hayley• Finance - Aaron, Othman• Dwindling audience sales - Caleb, Omari• Timescale - Javan• Piracy - Jeremina

Discover

A distribution companies key responsibilities • Film Print Distribution/Management• Theater deliveries & pick-ups• Lab-to-distribution center

transportation• Inventory management• Studio account management• EDI order transmissions• Theater-to-theater circuit management• 24/7/365 customer service• Exhibition communication• Capability to communicate quickly to all

theaters via mass faxing• Group sales lines• Damaged reel/print replacement

services• Screening security shipments• Quality check of prints before re-release• Film destruction/recycling• Trailer recycling program

Screen Advertisement Fulfillment• Rolling stock film advertisement

distribution • Composite advertising spot creation for

rolling stock pre-features• Daily inventory reporting, shipment/proof

of delivery reporting and affidavit management

• Inbound, outbound and return shipments of all advertising spots

Marketing Material Fulfillment• Logistics management/fulfillment for all cinema promotional

materials – one-sheets, trailers, standees, press kits, etc.• Fulfillment and logistics management for special events, conventions

and festivals• State-of-the-art Oracle system - increases visibility and security for

studio clients• Customized website (COOL) enables real time product

inventory/management• Daily inventory audit and control features• Warehouse security for premium items• Use of integrated carriers• Proof of deliveries• Specialized projects• Customized packaging and kit fulfillment• Barcode scanning capabilities• Customized shipping labels• Trailer breakdown• Trailer return/recycling program

Distribution also concerns the print and physical distribution of the film stock to cinemas.

Distributors must consider Circulation:

• how many copies of the film should be circulated to cinemas.

• Each print costs around £1000.• The distributor should decide whether the film requires a ‘saturation release’ (700-1000 prints) or an ‘art-house release’ (around 20 prints)

Discover

Key word!

‘Pacific Rim’ requires 7 reels of film for cinema exhibition.

(35mm for standard cinema release or 70mm for Imax or 3D)

Discover

How do you think that these printing and circulation costs impacted on ‘A field in England’ and ‘Pacific

Rim’?

Were they a saturated or art house release?

Working in pairs, find out how many cinemas each film was initially released in in the UK?

How many were 35mm or 70mm?

Develop

A Field in England - Distribution

• ‘A Field in England’ is among the first films to receive backing from the BFI Distribution Fund’s New Models strand, supporting innovative and ambitious release models that explore new ways to bring films to audiences. The film’s multi-platform release is the result of a partnership between Film4, Picturehouse Entertainment, 4DVD and Film4 channel, enabling viewers to decide how, where and when to view the film.

http://www.bfi.org.uk/news-opinion/news-bfi/features/field-england-marks-uk-distribution-first

Develop

http://www.bfi.org.uk/film-industry/lottery-funding-distribution/distribution-fund

Develop

What do we find out about the distribution stage of ‘a field in

England’?

https://www.youtube.com/watch?v=wh4RlsSkbCg

Develop

The future of distribution?• In a historic step for Hollywood, Paramount

Pictures has become the first major studio to stop releasing movies on film in the United States.

• Paramount recently notified theater owners that the Will Ferrell comedy “Anchorman 2: The Legend Continues,” which opened in December, would be the last movie that would it would release on 35-millimeter film.

Develop

Debate!‘The distribution process benefits all areas of the

film industry.’Discuss

In order to prepare for the debate, you will be given a hand out of information on distribution.

Use this as a resource to support your argument. Go through and highlight key points that may support either side of the debate. This is important and will help you to see both sides of the argument (which could surface as a question in the exam).

Develop

Debate!‘The distribution process benefits all areas of the

film industry.’Discuss

Take a card.

Think about the implications of the distribution process upon the company or individual on your card.

Use this view point to direct you in the debate. Does your company or individual benefit from distribution?

Develop

You are an independent film maker. You have struck a deal with a major distribution company.

You are an independent film maker. You are currently struggling to find a distributor for your amazing new film.

You are an independent film company. You have an amazing film in pre-production. The successful distribution company that you have been liaising with wants you to change your script drastically before it will agree to a deal.

You are a successful production company, part of a vertically integrated conglomerate.

You are a successful distribution company whom is part of a vertically integrated conglomerate.You are planning to distribute a film for your sister company.

You are a manager for an independent cinema.

You are an indie film fan. You live in a small town and your nearest cinema is an Odeon.

You are a film fan. You enjoy big block buster, action films. You live in a small village in the country and cannot get to the cinema.

You are a manager of an Odeon cinema in central London.

You are the star actor in the film. In your contract you have agreed to attend world wide premieres for the film and attend media interviews on TV, radio and over the phone to promote the film

You are a large conglomerate. Your latest block buster film has been produced, distributed and exhibited by your subsidiaries.