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Page 1: Digital Transformation PwC Framework for Wanja Rinke UX ... · Digital Transformation Roadmap PwC’s Digital Services. PwC’s Digital Services 12 Project example ... distribution

PwC’s Digital Services www.pwc.com/digital

PwC Framework for Digital Transformation

Wanja Rinke

UX STRAT Europe, Amsterdam, June 2018

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PwC’s Digital Services

Started as a Designer...

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...graduated in a double degree Program (MBA & MA)

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...became a consultant!

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User Experience in Digital Transformation?

How does that fit?

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PwC’s Digital Services

Value shifted from products to services...

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PwC’s Digital Services

Customers are not that loyal anymore...

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...that’s why UX Design gains more importance

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11PwC Digital Services

Prototype & Test

Digital Business

Ideation

Define

MVPSprints

Understand

Identify & Assess d.quarks

Observe

d.quarks Lighthouse

Projects

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The agile and iterative path to digital business

Digital Transformation RoadmapPwC’s Digital Services

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Project example

How does that work?

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PwC’s Digital Services

Project example: Using Design Thinking to develop a digital product that is wanted by the customers.

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PwC’s Digital Services

Project example: Current distribution process of our client with a 3-stages distribution.

PwC’s Digital Services 141Manufacturer Wholesaler Installer Customer

2 314

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Project example: The new digital business idea changed the 3-stage distribution from a B2B to a B2C Business Model.

PwC’s Digital Services 151Manufacturer Wholesaler Installer Customer

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PwC’s Digital Services

Technology-enabled

Extending traditional offerings through digital services

Digital Marketing & Sales

Generating data

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PwC’s Digital Services

Transaction-oriented

Internet of Things

Automated transactions

Usage-based service models→ pay-per-use

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PwC’s Digital Services

Customer Experience

Digital customer profiles

Personalized offerings

Customer data driven business models

Individualisiertes Nutzererlebnis 19PwC’s Digital Services

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PwC’s Digital Services

Solution-oriented

Supporting personal goals

E2E-solutions

Integration of partners

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PwC’s Digital Services

Open Digital

Digital Ecosystem

Platform based business models

Network for value creation

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PwC’s Digital Services

We map each identified business model to one of five archetypes to identify all required capabilities

Technology-enabled

Digital extension to the product

Transaction- oriented

From product to service (e.g. pay-per-use)

Customer Experience

Customer experience first (personalized and

data driven)

Solution-oriented

A holistic approach to customer needs (E2E solutions)

Open Digital

Generating value for the customer in an

open ecosystem(platform business

models)

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PwC’s Digital Services

46 fundamental digital capabilities are necessary to establish digital business models

Digital Trend Detection

Digital Value Chain

Digital in R&D

Digital Incubator

Digital Business Development

Supply Chain Integration

Smart Logistics & Transport

Supply Chain Intelligence

Digital Manufacturing

Digital Marketing

Community Management

Smart Portfolio Lifecycle

Product & Service Exposure

Sales & Customer Analytics

Smart Commercial Model

Customer Engagement

Omni-Channel

API Management

Value Enablers

Value Design Value Creation

Agile Collaboration

Participation

Digital Culture Development

Workplace Design

Culture

IP Management

IT & Media Contract Management

Privacy Compliance Management

Legal

Enterprise Performance

Digital Finance Operations

Digital Costing

Finance

Value Delivery

Agile IT

Digital Trust

Data Lifecycle

Mobile

Social Cooperation

Service-Oriented Technology Mgmt.

Infrastructure Management

Big Data

IoT

Technology

Digitized Sourcing

Digital Vendor Ecosystem

Procurement Intelligence

Procurement

Strategic Business Alignment

Strategic Workforce Planning

Personalized Employment

Digital HR Operations

HR

Individualized Dev. & Coaching

Digital Employability

People Performance Management

DIGITAL STRATEGY

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People & Skills Organization

Processes Technology

Four dimensions of a Capability:

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More information in the book or

www.dquarks.com https://twitter.com/PwC_dquarks https://www.linkedin.com/groups/8582435

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We developed d.quarks cardsin order to quickly assess relevant capabilities

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Let’s connect!

Wanja Rinke

+49 151 50109719 [email protected]

@pwc_dquarks www.dquarks.com

PwC’s Digital Services

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© 2016 PwC. All rights reserved. Not for further distribution without the permission of PwC. “PwC” refers to the network of member firms of PricewaterhouseCoopers International Limited (PwCIL), or, as the context requires, individual member firms of the PwC network. Each member firm is a separate legal entity and does not act as agent of PwCIL or any other member firm. PwCIL does not provide any services to clients. PwCIL is not responsible or liable for the acts or omissions of any of its member firms nor can it control the exercise of their professional judgment or bind them in any way. No member firm is responsible or liable for the acts or omissions of any other member firm nor can it control the exercise of another member firm’s professional judgment or bind another member firm or PwCIL in any way.

Let’s go out there and do epic UX

Thank you!

PwC’s Digital Services