Digital transformation

We Are MuseumsWarsaw, Poland, June 5, 2014

Today’s presentation

Benefits of digital

Challenges

Solutions

The Digital Eco System

The Role of The Digital Expert

How to manage

DISRUPTIVE

Case Study

Founded in 1873Nordiska museet

Photo: cwasteson, Flickr, CC-BY, http://www.flickr.com/photos/wastes/5117925636

Sweden's largest museum of cultural history

Why transformation?

Digital isn’t something new?

Well, no but social is!

In the 1990’s:

Digital productsInfrastructure

In the 1990’s

Technology, metadata, collections interfaces, long term preservation

In the early 2000’s:

Digital distribution and infrastructureWeb strategy

In the early 2000’s

Creating basic digital delivery capabilities

From 2007:

Increasing demands in a changing world

In the late 2000’s:

Social media reaches the heritage sector

Awareness of the empowered audiences

2009:

Marketing takes initiative, launching Facebook

2010:

Wikipedia, CC-licensing

A New Media Strategy in 2010

A New media department in

2011

MandateBudgetStaff

The process

From now on it’s an audience driven change

The consumer demand for digital products is still there and

continues to evolve

Digital in itself isn’t new

New expectationsNew demands

Pressure to change

Transforming the museum culture, offers,

values and brand

Not a straight path from A to Z

Many paths but not in pace

(tech development, staff, management, audiences demands,

stakeholders/funders)

No transformation is the other alike

Demand for new capabilities,

stressful and even…

Disruptive!

“Try to change a tyre whilst

driving”

Sapient Nitro

• Business model innovation• Customer and community

collaboration• Cross channel integration• Insights from analytics• Digitally enabled supply

chain• Networked workforce

Source: IBM 2011

How to ensure

success

Set up goals and a strategyGet a mandateUse the digital experts

MAKE DIGITAL RELEVANT

Who is pushing the transformation forward?

What we’re really talking about is someone who can bridge ...create a frictionless path…at every step of the journey.

Brian Solis, Altimeter

Photo by by Calsidyrose, Flickr, CC-BY

Map the social digital

eco systemMuseum staff

Technology

Stakeholders

AudiencesActivities

Strategies

Digital assets

Goals

Context

Etcetera…

Digital infrastructures

Copyrights & licensing

Museum practices

Be patient, listen

Explain, educate, get internal awareness and understanding

Training sessions in group

One to one support

Present to managementPresent to other departments

Proper tools

– Proper mobile devices?– Interactive screens?– WiFi in gallery/meeting rooms?– Laptops?– Cloud services like Google Apps?– More?

What can YOU do?> Be social, network online> Attend conferences> Present at conferences> Blog about your progress

Talk about itMake a noiseGet attention from outsideGet attention from the management

Be transparent and inclusive

Be flexible, adaptive, iterateSupport the staffCross departmental groups

What’s next?

Try to get the full picture:

Map the eco systems

Identify the value drivers

The e-tangible objects

as tangible assets

Identify and embrace new museum practices

It’s not one straight and single path

from A to Z

Learn to leverage several channels

Learn to leverage organizational

structures, optimize capabilities

Find a rythm that suits your organization

Measure the cultural value of engagement

with digital.

Analyze. Report. Change. Improve.

The world will not stop changing.

Continue to monitor. Continue to adapt and evolve.

Thank you!Kajsa Hartig, New Media, Nordiska museet

@kajsahartig