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Digital Signage / Digital Advertizing
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Digital Signage / Digital Advertizing
The use of LCD displays to convey a message, instructions, information, directions, and advertise.
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HOW it works
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Networks
• Single location (Like the previous slide)
• Multiple locations
• Word wide
IP address is what makes it possible – Just like viewing a UPS remotely – you can also access a LCD remotely
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KEY Applications
• Advertisers– Purchase or rent a location to hang a LCD and then charge their
clients time and space for when and where their adds are running.
– Example – Store, Video screen at end cap– Example – Gas Station, Video screen at Pump– Example – Airport, Video screen hanging in Hallways.– Example - Check out line, Video screen in check out isle
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• Large property owners– Use digital signage to communicate information to patrons.
– Example – Daily event board– Example - Directions – Example – Emergency, evacuation routes
KEY Applications
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• Retail / Restaurant– Retailers are using LCD monitors to communicate promotions,
pricing, general marketing and mechandizing.
– Large digital signage networks reduce the need for printing. Increase the time to market, and can offer tremendous savings in time and resources.
– For example Wendy’s creates a new .99 cent desert.– 10,000 stores, new labels @ $1.50 each = $15,000– 10,000 stores @ ½ hour to manually change all menu
boards @ $40 per hour. = $20,000 for one menu change.– Posters $4 each = $40,000
Possible total costs for a menu addition = $75,000
KEY Applications
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• Advertisers– Apollo Display Technologies, Corp.
85 Remington BlvdRonkonkoma, NY 11779
– Broad Sign827 S. Bridgeway Pl.Suite 110Eagle, ID83616-6097
– C-nario Inc.580 Broadway, Suite 608New York, NY 10012USA
Companies Supplying the market
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– ADFLOW – 203 North LaSalle Street, Suite 2100
Chicago, IL, U.S.A. 60601 – EnQii North America
134 West 26th StSuite 900New York, NY10001
– Black Box1000 Park DriveLawrence, PA 15055-1018
• http://www.digitalsignagetoday.com/vendor_directory.php?page_curr=2&cat_id=0
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Market Size
• MultiMedia Intelligence has predicted that the digital signage
market will more than double in size by 2012, having grown by 34 per cent from 2007 to 2008.
• The current annual consumption 1.1 million of displays will rise to consume 2.3 million by 2012
• To date CNA has identified over 226 companies supplying Product and Software solutions to the Digital Signage Market.
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Lotteries
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• 2007 U.S. lottery sales: $23.1 billion
2007 U.S. instant ticket sales: $30.6 billion
• Lotteries are operated and regulated by national, state or provincial governments, and cities.
• Lottery tickets are sold at more than 240,000 locations in North America, most of which are retail outlets such as convenience stores, gas stations and supermarkets.
• Retailers are paid a small commission on tickets sold, ranging from 5 to 8 percent, usually with bonuses for the sale of winning tickets or exceeding sales goals.
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Lotto
Lottery Terminals are POS stations
– Printers– Scanners– Terminals
Link to Major Lottery Venders and Manufactures
http://www.lotteryinsider.com/vendors/index.htm
Intralot – Started up the State Arkansas in 45 days at 1,500 locations
Scientific Games – Chip Peagler.
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