Download - Digital Rights Management

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uruli N. LISc

Ysore University2010-11

M

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Overview of my presentation: Mission

Introduction History DRM functional

architecture Interested Players in DRM Example of DRM

Implementation Laws regarding DRM Controversy of DRM Future of DRM

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Digital Rights Management Mission: protect rights of digital media producers

while enabling access for fair use grant exclusive rights in exchange for disclosure

Reality: DRM is just protection technology, and is fast eroding our rights of fair use may never be able to reuse parts of any digital content

(documents, film, images, audio, etc.) hinders progress of science and the useful arts

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Introduction:

Digital rights management (DRM) is a term for access control technologies that are used by hardware manufacturers, publishers, copyright holders and individuals to limit the use of digital content and devices.

The term is used to describe any technology that inhibits uses of digital content that is not desired or intended by the content provider

. The term does not generally refer to other forms of

copy protection, which can be circumvented without modifying the file or device, such as serial numbers or key files.

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Conti…. It can also refer to restrictions associated with specific

instances of digital works or devices. Digital rights management is used by companies such as Sony, Amazon, Apple Inc., Microsoft, AOL and the BBC.

The use of digital rights management is controversial. Proponents argue it is needed by copyright holders to prevent unauthorized duplication of their work, either to maintain artistic integrity[1] or to ensure continued revenue streams

DRM technologies attempt to control use of digital media by preventing access, copying or conversion to other formats by end users.

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Conti…

DRM technologies have enabled publishers to enforce access policies that not only disallow copyright infringements, but also prevent lawful fair use of copyrighted works, or even implement use constraints on non-copyrighted works that they distribute

DRM is most commonly used by the entertainment industry (e.g., film and recording).[6] Many online music stores, such as Apple Inc.'s iTunes Store, as well as many e-book publishers have implemented DRM. In recent years, a number of television producers have implemented DRM on consumer electronic devices to control access to the freely-broadcast content of their shows, in response to the rising popularity of time-shifting digital video recorder systems

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What does an organisation need to consider? Intellectual Property (IP) rights Copyright Payment mechanisms Security E-commerce and ERP systems Licensing…

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How do customers access your content?

Devices & Platforms

Package/Protect/Licence

Content

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How should it work?

2Package with appropriate

security

3Trade with

chosen ‘currency’

4Allow thecontent tobe used

1Take any content

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History of DRM In the pre-digital era, people's ability to do various things to or

with content were limited.

The networked digital age makes it possible to do just about anything to digital content, instantaneously and at virtually no cost.

While this is a great opportunity for new content business models, it threatens the livelihood of content creators by making rampant piracy possible

Also, more and more public and private entities are going digital and doing business online. Information is increasing retrieved through computer networks by customers, employees and partners etc.

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History of DRM

Thus, we see the need for a technology that enables the secure creation, management, distribution and promotion of digital content on the Internet.

A very early implementation of DRM was the Software Service System (SSS) devised by the Japanese engineer Ryoichi Mori in 1983.

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DRM includes:

It includes: Persistent Protection: Technology for protecting files via

encryption and allowing access to them only after the entity desiring access has had its identity authenticated and its rights to that specific type of access verified

Business rights: Capability of associating business rights with a content by contract, e.g. author’s rights to an article or musician’s rights to a song

Access tracking: Capability of tracking access to and operations on content

Rights licensing: Capability of defining specific rights to content and making them available by contract

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DRM Functional Architecture

IP Asset Creation and Capture Module Rights Validation to ensure content being created includes the rights to

do so Rights Creation to allow rights to be assigned to new content Rights Workflow to allow for content to be processed through series of

workflow steps

IP Asset Management Module Repository functions to enable the access/retrieval of content in

potentially distributed databases and the access/retrieval of metadata Trading functions to enable assignment of licenses to parties who have

traded agreements for rights over content, including payments from licensees to rights holders (e.g., royalty payments)

IP Asset Usage Module Permissions Management to enable usage environment to honor the

rights associated with the content, e.g., if user only has the right to view the document, then printing will not be allowed

Tracking Management to enable monitoring of usage of content where such tracking is part of the agreed to license conditions, e.g., user has license to play video ten times

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DRM Functional Architecture

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Interested Players in DRM Government Agencies

Interested in controlled viewing and sharing of highly secure and confidential documents, audio and video data.

“Need to know basis” Private Corporations

Want to limit the sharing of their proprietary information Track accesses and any modifications made to it. E.g. news agencies like Reuters

Owners of commercial content Content owners, artists, and publishers want to gain

revenue through sale and promotions But are concerned about protecting their copyrighted works

from illegal use

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Interested Players in DRM

Intermediaries (service providers, content distributors etc.) Concerned about minimizing costs of providing services Cautious about protecting themselves from lawsuits over

illegal distribution Producers of end user equipment (PCs, players, etc.)

Concerned about minimizing design and production costs Unwilling to pay for features that only some users need

End users Interested in immediate access to desired content Want to use the content conveniently

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Thus, we see…

DRM can help ensure companies, corporations, and other entities who share similar business that: Rights are tracked at ingestion Access is controlled during production processes Protection for the content extends throughout product

lifecycles

Additionally, DRM can integrate persistent content protection with content management to ensure: Proper business practices Implementation of new business models Compliance with regulatory requirements in industries such

as financial services, healthcare, and government

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An Example of DRM Implementation

OzAuthors (An online e-book store) Rights Interface

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Laws regarding DRMDigital rights management systems have received some

international legal backing by implementation of the 1996 WIPO Copyright Treaty (WCT). Article 11 of the Treaty requires nations party to the treaties to enact laws against DRM circumvention.

The WCT has been implemented in most member states of the World Intellectual Property Organization.

The American implementation is the Digital Millennium Copyright Act (DMCA),

while in Europe the treaty has been implemented by the 2001 European directive on copyright, which requires member states of the European Union to implement legal protections for technological prevention measures.

In 2006, the lower house of the French parliament adopted such legislation as part of the controversial DADVSI law, but added that protected DRM techniques should be made interoperable, a move which caused widespread controversy in the United States.

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ControversyMany organizations, prominent

individuals, and computer scientists are opposed to DRM. Two notable DRM critics are

John Walker, as expressed for instance, in his article The Digital Imprimatur: How big brother and big media can put the Internet genie back in the bottle, and Richard Stallman in his article The Right to Read and in other public statements: "DRM is an example of a malicious feature - a feature designed to hurt the user of the software, and therefore, it's something for which there can never be toleration.

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Professor Ross Anderson of Cambridge University heads a British organization which opposes DRM and similar efforts in the UK and elsewhere. Cory Doctorow, a prominent writer and technology blogger, spoke on the Microsoft campus criticizing the technology, the morality, and the marketing of DRM.

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The Future of DRM

DRM is emerging as a formidable new challenge, and it is essential for DRM systems to provide interoperable services.

Solutions to DRM challenges will enable untold amounts of

new content to be made available in safe, open, and trusted environments.

The technology can be expected to be heavily used in the future to support digital library collections, code and software development, distance education, and networked collaboration, among other applications.

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The Future of DRM DRM standardization is occurring in a number of open

organizations.

The Open EBook Forum [OEBF] and the MPEG group [MPEG] are leading the charge for the eBook and multimedia sectors.

The Internet Engineering Task Force [IETF] and the World Wide Web Consortium [W3C] have also commenced work on DRM issues.

Their work will be important for the entire DRM sector, and it is also important that all communities be heard during these standardization processes in industry and sector-neutral standards organizations.

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References

“Integrating Content Management with Digital Rights Manangement”, Bill Rosenblatt and Gail Dykstra, May 14 2003

http://www.epic.org/privacy/drm/ http://www.dlib.org/dlib/june01/iannella/06iannella.html http://www.eff.org/IP/DRM/

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