DIGITAL NEWSPAPERS DELIVER

TRUSTED Ι CONNECTED Ι TARGETED

+ 14%vs. year ago

272,000 videos viewed in Q4 on Canadian newspaper sites (> 1 million annually)

+ 16%vs. year ago

68% of Canadians are online

#11 in the world (based on uniques)

More Canadians on newspaper sites than the population of Shanghai, China (10th largest city in the world)

#3 source for videos Behind multimedia (i.e. Youtube) and music sites

-1%vs. year ago

23 million

unique visitors online

17 million

unique visitors @ Canadian newspaper sites

Canada

Newspapers online

Newspaper videos

Source: 2010 Canada Digital Year Annual Report by comScore Q4 2010, March 19, 2011.