Re-Imagining Traditional Brands for
Today’s Digital Natives
Michelle Sullivan, @MSullygal
FUN
FACTS
PHOTOS
ALL
THINGS
ANIMAL
Mission
MISSIONTo be the #1 global kids brand for entertainment with substance
VISIONExcite and inspire a new generation of explorers
Learning Life Cycle: Engagement Everywhere!NGK Everywhere
Weird But True FranchiseFranchise Apps
Weird But True FranchiseYouTube Channel
Weird But True FranchiseMy Shot
Sizzle Reel
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