Studentnettverkstreff 2010:

AMNESTY 2.0 AND DIGITAL ACTIVISM

Kristin Rødland BuickWeb editor kbuick@amnesty.no

Illustrasjon: Matt Hamm

Human rights action in cyber space

Amnesty anno 2009

It would have been nice to know why

the need me. They’re a bit distant.

They are so incredibly eloquent

and intellectual. Everything about them is serious.

They argue with reason, not so much emotions. Only hard

hitting facts.

I will read their reports and

articles. Once - when I’ve got time.

New communication strategi

INCREASED VISABILITY We will be the organisation in Norway with which most people associate action

for human rights.

INCREASED ACTIVISM We will be the organisation in Norway which is the best at mobilising for

activism.

INCREASED DIALOGUE AND INTERACTION We will be the organisation in Norway which is best at using new media.

From monologue to dialogue

www.amnesty.no

blogg.amnesty.no

Amnesty 2.0 per March 2010Twitter: 3 492 followers YouTube: 43 subscribers

Facebook: 14 214 fansFlickr

What we want you to do?

Step 1: Sharing

Share (like and digg) Amnestys articles, blog posts, Facebook posts, youtube films and retweet @Amnesty_Norge in your networks

Share your thoughts, interests, activities, blog posts with Amnesty – on all platforms

Foto: Micah Taylor

What we want you to do?

Step 2: Commentingwww.amnesty.no: Commen on articles and actions, tell us how you’ve taken action

blogg.amnesty.no: Comment on posts. Introduse yourself! (tip: gravatar.com)

Facebook, Twitter, Flickr, YouTube comment, comment,

Foto: Desire Delgado

What we want you to do?Step 3: Making link love

Link to blogg.amnesty.no and amnesty.no from your blogs, sites, platforms

Let us know who you are and we’ll link up with you too!

Foto: onesevenone

Step 4: ProduceDocument all activities you do and send us pictures, films, texts Choose human rights and Amnesty themes for your blog postsCreate an Amnesty or activist blog for your group or network

(word press, blogger, blogspot, ipublish) Foto:LadyMadonna

Blog it your way

Hjelpe Amnesty samle inn 15 000 underskrifter mot at oljeindustrien, med Shell i spissen, er ansvarlige for omfattende

menneskerettighetsbrudd i Nigeria. Håper dere vil gjøre det.

Det er slike firmaer som shell som bare vil tjene penger, på tross av skadene de

påfører jorden! Ikke godta det (…) Dere kan også underskrive her.

Step 5: Become a digital agentParticipate in blog campaigns instigated by AmnestyWrite about Amnesty stories, reports, actions, campaignsHelp us to moderate negative comments by counter commentingSurvey and report from your media sphere online

Send us your email, URL to blogs, sites, social media profiles and special field of interests online and URLs

Illustrasjon: star5112

LOGO – a common profil

AI NORGE / REGIONAL OFFICES PRIVAT PERSON / ANSATT ACTIVIST LOGO OR BANNER

Campaign Spring 2010: Safety and Human Rights

Participate and share main campaign film Sign and share actions on amnesty.no Document and share with Amnesty all street activities and travel stands Send MMS-pictures to 924 19 276 Participate in Photography competition: Disappearances on Flickr Step 1-5 on the digital activist ladder!

We’ve given Shell Hell