Download - Digital Activism by Hailie Mozes

Transcript
Page 1: Digital Activism by Hailie Mozes

Why Clicktivism is the New Avenue

for Charitable Campaigning

Digital Activism

Image via bachmont (Flickr) !

Hailie Mozes

Page 2: Digital Activism by Hailie Mozes

Social networking accounts for 28% of all media time spent online & users aged between 15-19 spend at least 3 hours/day on average using platforms such as Facebook, Twitter & Instagram. (2)!

Image via David Roseborough(Flickr) !

Page 3: Digital Activism by Hailie Mozes

18% of social media users cannot go a few hours without checking Facebook & 28% of iPhone users check their Twitter feed before getting up in the morning. (2)!

Image via m01229 (Flickr) !

Page 4: Digital Activism by Hailie Mozes

Social Media !

Image via Mervi Eskelinen (Flickr) !

thrives on conversations. (1)!

Page 5: Digital Activism by Hailie Mozes

. . . Making it an important and effective platform for organizations to utilize and raise awareness about charitable campaigns.!

Image via mkhmarketing (Flickr) !

Page 6: Digital Activism by Hailie Mozes

Clicktivism The use of digital media for facilitating social change and activism – clicktivist.org (8) !

Image via Dominik Syka (Flickr) !

Page 7: Digital Activism by Hailie Mozes

Charities need to think about their digital offering in a different

way to help engagement with campaigns. (1)!

Image via Alan Wolf (Flickr) !

Page 8: Digital Activism by Hailie Mozes

Overexposure is necessary in this day and age of constant information. (8)!

 

Image via ericnvntr (Flickr) !

Page 9: Digital Activism by Hailie Mozes

Social Media keeps “our concerns and our objectives part of the conversation” and helps “us make sure that the world's most vulnerable children and their families are not forgotten.” !

– Carly M. Stern (9)

Image via David Goehring (Flickr) !

Page 10: Digital Activism by Hailie Mozes

Multi-platform use is on the rise. (5)!

Image via Garry Knight (Flickr) !

Page 11: Digital Activism by Hailie Mozes

52  52% of online adults now use two or more

social media sites. (2)!

Image via Garry Knight(Flickr) !

Page 12: Digital Activism by Hailie Mozes

Creating multiple points of contact creates more opportunities for people to encounter the message. (1)!

Image via Jason Howie (Flickr) !

Page 13: Digital Activism by Hailie Mozes

Slacktivism Critics claim that online activism must be “backed with real world activism: letters to government officials, advocacy meetings, public demonstrations.” - Craig & Mark Kielburger (6)

Image via lizzardo (Flickr) !

Page 14: Digital Activism by Hailie Mozes

But many digital campaigns have proved otherwise . . .

Image via David(Flickr) !

Page 15: Digital Activism by Hailie Mozes

The ALS Ice Bucket Challenge raised $15.6 million between July 29 - August 18 and $8 million

between August 14 -18. (8)!

 

Image via Anthony Quintano (Flickr) !

Page 16: Digital Activism by Hailie Mozes

“It’s not about the ice bucket ... a charity needs to start by examining its core values and mission ... then figure out if there’s an interesting, catchy campaign around it.” - Jeff Shuck (Plenty’s CEO) (4)!

Image via Anthony Quintano (Flickr) !

Page 17: Digital Activism by Hailie Mozes

64% Americans said once they’d “liked” or followed an organization

or cause on social media, they would be more inclined to show

support in other ways like volunteering or donating. (6)!

Image via Md saad andalib (Flickr) !

Page 18: Digital Activism by Hailie Mozes

It is imperative that charitable organizations keep up to date with the digital literacies of Millennials.!

Image via Artotem (Flickr) !

Page 19: Digital Activism by Hailie Mozes

Language scholars are paying attention to the innovative linguistic force of

#hashtags. (10)!

Image via Jason Howie (Flickr) !

Page 20: Digital Activism by Hailie Mozes

#hashtags are important to our culture. (7)!

Image via Link Humans (Flickr) !

Page 21: Digital Activism by Hailie Mozes

They are efficient because they help to optimize conversations and content – for brands, organizations, and individuals. (10)!

Image via jseliger2(Flickr) !

Page 22: Digital Activism by Hailie Mozes

Takeaway 1: Charitable organizations must emulate digital literacies to remain relevant.!

Image via Stockografie (Flickr) !

Page 23: Digital Activism by Hailie Mozes

Takeaway 2: Opening the conversation on social media provokes individual and collective action . . . which can be just as powerful as a monetary donation.!

Image via Garry Knight (Flickr) !

Page 24: Digital Activism by Hailie Mozes

Takeaway 3: Clicktivism is the future of charitable campaigning. !

Image via Jim Pennucci (Flickr) !

Page 25: Digital Activism by Hailie Mozes

Sources 1) Adhikari, D. (2012, April 5). How Charities Can Use Social Media for Digital Campaigning. Retrieved June 7, 2015.!

2) Bennett, S. (2014, December 30). Social Media Addiction: Statistics & Trends [INFOGRAPHIC]. Retrieved June 12, 2015!!3) Castillo, M., Petrie, R., & Wardell, C. (2014). Fundraising through online social networks: A field experiment on peer-to-peer solicitation. Journal of Public Economics, 114 29-35. Retrieved June 12, 2015!!4) Diamond, D. (2014, August 8). The ALS Ice Bucket Challenge Has Raised $100 Million – And Counting. Retrieved June 8, 2015!!5) Duggan, M., Ellison, N., Lampe, C., Lengart, A., & Madden M. (2015, January 9). Social Media Update 2014. Retrieved June 4, 2015.!!6) Kielburger, C., & Kielburger, M. (2015, April 10). A click is not enough to have impact on world. Retrieved June 9, 2015.!!7) Lamoreaux, S. (2015, February 26). The Word Of The Year Is a #Hashtag – Marketing Action Blog – Act-On. Retrieved June 9, 2015.!!8) Sharma, R. (2014, August 20). Stop Pouring Ice on Clicktivism. Retrieved June 9, 2015. !!9) Stern, C. (2015, March 31). In Praise of Clicktivism. Retrieved June 5, 2015.!!10) 50 Hashtags to Spark Social Change | Your Public Interest Registry. (2014, January 27). Retrieved June 12, 2015.!

Image via Garry Knight (Flickr) !