Download - Diana Portfolio 2016 - Final Print

Diana Rorke Copywriter

Portfolio 2016

Copyright Diana Rorke 2016C

TV AD

Product: Mini Cooper Convertible

Length: 45’’

Insight: Car enthusiasts find joy in riding in new cars.

Big Idea: Mini is not just for the hip and trendy. It is a riveting motoring experience.


Audio Visual

Music (Up and under throughout) Billy Joel, Uptown girl.

SCENE 1

SFX: Chatter of the students. A group of students walking into a school building.

SCENE 2

SFX: Teacher speaking in the background.

We see a boy pass a note to a girl.‘Please’ is scribbled on the page.She looks at him and shakes her head.

SCENE 3

SFX: Sounds of people talking.

The boy and girl are sitting with their friends at lunch.When they make eye contact, the boy gives her puppy dog eyes. She shakes her heads and smiles.

SCENE 4

SFX: Wind blowing. Girls chatting. The girl is on the field.The boy sitting with a group of people on the stands all holding a board.Together the boards spell out the word, ‘please’.She giggles and runs into the change rooms.


SCENE 5

FVO1: Okay, only if you promise not to do it again. The boy waits outside school for the girl.

He gives her puppy dog eyes again.

She shakes her head but eventually agrees, on the con-dition that he doesn’t ‘do it again’.

He gives her a cheeky smile and nods.

SCENE 6

SFX: Cars driving past.

FVO1: Thanks for walking me home.

The couple is walking home together, playfully nudging one another.

They stand outside her house with the Mini convertible in the background.

She thanks him for walking her home.He looks excited.

SCENE 7

SFX: Front door opens

FVO2: Andrew, you really didn’t need walk Julia home again.

MVO: Just making sure she gets home safely.

FVO2: C’mon, let me give you a lift home.

ANNCR: Introducing the new Mini Convertible. It’s worth the effort.

The mother walks out the house looking casual and speaks to the boy.

She offers the boy a lift home.

He accepts and runs to the car.

The girl rolls her eyes and all three of them get into the car.

Cuts to all three of them driving off in the Mini converti-ble.

Mini Logo appears. It’s worth the effort.


Radio Ad

Anti-Smoking Campaign

Length: 30’’

Creative Rationale:

Insight: People who smoke cigarettes only think about the current cigarette they are smoking, but tend to forget about all the cigarettes they have smoked in the past.

Big Idea: To create awareness to smokers by showing them the effects smoking has, enticing them to stop.


Every 5 minutes, a short ad of a wheezing cough will play randomly on the radio station. Every hour, the coughing sounds will run for 15 seconds along with the announcer.

SFX: (15 seconds) Heavy, wheezy coughing.

Anncr: The cigarette you just smoked, was bearable. But what about the 100’s if not 1000’s you’ve already smoked? Don’t let smoking drag your health down. Put smoking out for good.


Radio Ad

Client: Reptilians

Length: 30’’

Creative Rationale: Insight: Aimed at people who live busy lives, who like

living in clean houses (no fur on furniture and clothes, no ripped or torn clothes) but still want to own a pet.

Big Idea: To create an advert showing the advantages of owning a reptile through the disadvantages of owning a furry animal.


MVO (Solemn tone):

I promise not to chew your new, imported Italian shoes.

I promise not to jump on your boss when he comes over for that important business deal.

I promise not to keep you up all night with my late night howls and barking.

I promise you won’t have to feed me every single day.

I promise I won’t ruin your furniture or leave fur all over your clothes.

What I do promise, I will love you always.

Anncr: Life is all about fi nding the right partner, fi nd yours at Reptilians. Make your way to our store and fi nd an exotic pet that best suits you.


Radio Ad

Client: Disprin Length: 30’’

Creative Rationale:

Insight: Pains and aches may occur at the most inconvenient times.

Big Idea: Disprin provides fast and effective relief from pain.


FVO (aged 9): Aha! Great move, but I bet you didn’t see this coming.

SFX: Thud - Chess piece being moved.

MVO (Aged 11): Hmmm…


FVO: Ahh man.


MVO: Check.


FVO: Aww, look at that. A queen left all defenseless.


MVO: Oh no, my queen!


FVO: Well look how this game has changed!


FVO: Checkmate.

MVO: No… but… how?

ANNCR: Don’t let a headache stop you from doing your best. Instead take Disprin, its fast and effective pain relief can help you beat your headache.

FVO: Ha-ha, I beat you! I can’t believe I actually beat you! Sucker!

TAG LINE: Disprin. It works where it hurts.


Client: Darling BrewLength: 30’’

Creative Rationale:

Insight: People work hard and live stressful lives. We want to help them relax.

Big Idea: Darling Brew will help you when you’re stressed.


Radio Ad

SFX: Offi ce noises (Up and under throughout).

MVO (Sarcastic tone): I love my job. Honestly I do. I wake up, come here to deal with people’s debt crisis. Lovely. Not to mention their fraud cases. Claiming their money was stolen (emphasis on this word) from their account.

The real moving thing about my job, is dealing with all the Fong Kong money that I have to throw out. Look, this buffalo only has one eye. They didn’t even print the other one!But you know, the one thing that I can bank on, is the support from my darling.

SFX: Beer being opened.

Crack one of these open and I’m sorted. Some people call it drink-ing on the job. I call it keeping sane on the job.

ANNCR: We get it, work can be stressful. Unwind with a Black Mist from Darling Brew. Cheers to guilty pleasures! Darling Brew – Stop stressing, start crafting.

Drink responsibly. Alcohol is not for sale to persons under the age of 18.


Audio VisualsMusic (Up and under throughout):The Ting Tings - That’s Not My Name

SCENE 1

FVO: Hello Snappies! Okay so, I’m gonna show you a day in the life of, me on set! Okay, I just wanna tell you something real quick…

My job is suuuper stressful! Like, people think that because I have a pretty face, and pretty hair, and also pretty eyes, and a pretty smile…

Beautiful, blonde woman sitting on a stool. Just her in the shot. Twirling her hair. With the butterfl y crown fi lter. Snapchat ends. A new one starts.

Snapchat ends. A new one starts.

SCENE 2

FVO: Yeah, they think that it’s easy to stand in front of a camera and… pout.

Her on a photo shoot, pouting.

Snapchat ends. A new one starts.SCENE 3

FVO: They need to understand that this is a dog eat dog career… which is kinda weird be-cause I don’t eat anything.

Her getting her hair and make- up touched up on shoot.

Snapchat ends. A new one starts.

Back to the woman holding the camera. Dog fi lter on.

Snapchat ends. A new one starts.SCENE 4

FVO: *Sighs* I have to admit though, I do have cheat days.

*Chuckles* Not the Brad Pitt kinda cheat days!

Woman sitting on the stool again, with the fl ower crown fi lter. Flicks hair.

Snapchat ends. A new one starts

TV ADLength: 45’

Snapchat Filters used.


SCENE 5

FVO: And on those days, I grab myself a Darling. One that won’t complain about how many selfies I take, or make fun of my Snap-chat filters!

Woman in selfie portrait, walking down a passage.

Snapchat ends. A new one starts

SCENE 6

FVO: But one of these darlings…

ANNCR: We get it, work can be stressful. Unwind with a Black Mist from Darling Brew. Cheers to guilty pleasures!

Darling Brew – Stop stressing, start crafting.

Drink responsibly. Alcohol is not for sale to persons under the age of 18.

Opens fridge, pulls out a bottle of Darling Brew (Black Mist) and starts drinking it.

Snapchat ends.

Darling Brew Black Mist appears.


Client: The South African Guide Dog Association for the Blind.

Creative Rationale:

Insight: We aim to raise money for the The South African Guide Dog Association for the Blind by partnering with Torga Optical.

Big Idea: Give people the idea of what it’s like to be

blind.


Can’t see the tomato sauce stain on your

chin?

Can’t see? For some people this is permanent. Help improve the lives of visually impaired people by visiting our Torga Optical store. R10.00 of every purchase will be donated to the South

African Guide Dogs Association for the Blind.

These posters will be placed on bathroom mirrors in selected shopping malls and restaurants.

We want to create the effect of what it’s like to be blind.


Can’t fix your hair?



Can’t see yourself flex your biceps?



Graphic Designer: Natassja Seiphemo.


Client Campaign

Product: Hamba 5 is a family event. It involves giant inflateables obstacles spead over 5 km. Create a family event that families and friends will enjoy.

Insight: Use ‘text talk’ to appeal to a younger audience.

Big Idea: Liberate the fun.

Art Director: Marvin Kowa


Logo with strapline

Logo and Strapline


ROTFL nd have a lit

AF tym on our giantInflatables!

18 - 20 December

Innesfree Park Sandton R250 per person

Deets

Dey Jump, Dey Jiggle, Dey Stomp!Inflate da fun!

PosterPoster


Billboard Billboard


MVO: Dey jump, dey jiggle nd dey stomp! Dey be havin a gud gud tyyym! Dnt miss out! Jump in on da fun! We’ve gt 5 insane infl atables dat will bring out da wiggle in errbody. Dey’ll b jiggles nd giggles nd a whoooole lotta fun!

ANNCR: Dey Jump, Dey Jiggle. Dey Stomp! Dey Jump is a 5km run wit giant infl atable obstacles. Bring ur friends nd family for a day of adventures nd loads of fun. Dey Jump is brought to you by Liberty. For more information, visit www.liberty.co.za.

Dey Jump Infl atable 5km run – Infl ate da fun!

Radio


Course Map Course Map and Obstacle Names


website

Website


facebook

Social Media tweeter

Pictures will be posted on social media to generate hype and create a FOMO effect to people who haven’t bought their tickets yet.


Creative Writing

8 Words Brief

Insight: Design an imaginative publication of about 8-12 pages, on the theme ‘8 words’. The publication is aimed at creative people, and the objective is to inspire them enough that they would buy and read your publication

Big Idea: Using onomatopoeic words to write a thrilling story.

In this dark tale, read how the victim becomes the victor in only eight absorbing words.


Expecting to see his car speed past me, I was surprised to see him driving slowly beside me as I walked. We both stopped. My instinct insisted that I run, but I knew that would only provoke him. He switched off his car and opened the door. I desperately wanted to run, but my legs wouldn’t move. I stood still, watching my potential killer smirk at me as he walked closer.

The tires gripped to the tar as his car fl ew around the corner.

SCREECH!Now, run now!I bolted off , adrenaline surging through my veins. Suddenly, I ran into something. Sprawled on the ground, I looked up to see what I hit. A man, wearing a familiar smirk. The man from the car brought a friend.

I collapsed to the ground as soon as he hit me. I kept facing the ground. The pain was so intense. Every pulse made my head ache more. My blood splattered on the fl oor with large red dots. I fi nally glanced up at him, my blood now stroking the side of my face. His smirk grew into a smile that changed to laughter.

He stood over me, his laughter growing louder. Everything around me turned to a blur.

THWACK!

I searched the darkness for someone to help me. I staggered to my feet, but kept tripping in panic. Both men laughed manically.

THWACK!


My right eye was swollen and glued shut with dried blood. I was in a small room, with a barred window. I tried to stand up to look outside, but was yanked back. My left arm was chained to a pipe.

I shot my attention in the direction of the noise.

S H R I E K !It sounded like a woman… crying. Then there was silence, an eerie silence. Moments later, both men stormed into the room, holding a limp woman. They tossed her next to me. She was bloodied and bruised. One man crouched in front of me and wiped away my tear with his bloody hand. He smiled and then left me with the body. I looked at her. Seeing her like this made me wonder if I would meet the same fate.

S H R I E K !

With exhaustion dancing on my eyelid, teasing me to sleep. I knew I wouldn’t fi nd rest here.

The wooden fl oors alerted me of every step they took outside. I need to get out of here. I refuse to be their toy. To let them decide my fate. I looked at the woman beside me. She probably has a family looking for her, hoping she returns home alive. Slowly, without panic, she opened her eyes. She didn’t move or speak, she just met my stare.

I could see their shadow by the door. I stretched for her hand. I changed my mind… We need to get out of here.

CREAK!CREAK!


She was so helpless, lying naked on the fi lthy fl oor. Squeezing my hand so hard, her eyes widened as soon as we heard the door bang open. We both knew what that meant. She squeezed harder. “Time to play.” He said in a fl at, mocking tone.After unchaining me, they dragged us both into a larger room. They looked at the woman with disgust, as if she was useless to them now. They then looked at one another and smiled.

His foot slammed into the side of her head. I scurried to stop him, but was met with a knee to my torso.

A warm, bitter liquid spilled from my mouth. I wasn’t sure if it was because of the blow to my stomach or seeing the blood ooze from her face.

CRUNCH!CRUNCH!

My fear of them transformed into rage. They left her body on a table. There was so much blood that it covered the surface of it.

It then turned into a thin stream of blood pouring off the table. While both men chuckled, I noticed a large hammer not too far from me. Keeping my eyes on them, I inched slowly towards it. Gripping its cold, wooden handle gave me energy and eff ortlessly brought me to my feet. Oblivious, just how I want them. With all my rage, I swung hard. He collapsed on the table.

Watching him twitch, invoked my own sick laughter.

DRIP. DRIP. DRIP.

DRIP. DRIP. DRIP.


I felt nothing as I watched him violently twitch in his friend’s arms. Their pain was my opportunity to escape. I ran out the room. After some time, I found a way out. It was locked.

I thrust myself against the door.

I heard him scream, shouting for me. I was running out of time. I took several steps away from the door. I heard him again, he was closer. I ran for the door with all the strength I could salvage.

The door splintered apart as I ran through it. The wind whistled as I ran, music to my ears.

DOOF, DOOF!DOOF, DOOF!

DOOF!I clung to a tree as I desperately tried to catch my breath. I had to keep moving, I could still hear his faint cries. He’s searching for me.

Searching the darkness was folly.

The howls echoed from the trees. For a split second, I considered running back, but the thought of running back to him sent chills down my spine. I’m never going back. I sprinted off again into the darkness.

The howling boomed from all directions. At any minute, I could meet the carnivorous creatures. That thought excited me.

HOWL!HOW L! H O W L!

Graphic Designer: Ashley Chewins.


Thank you. 072 908 7940

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