Developing Adventism In and Through Social Networks
Bryan L. CollickGlobal Internet Evangelism Network 2007
What is a social network?
A connecting point
Built around a theme
Community-driven
Examples of Online SNSs(Social Networking Systems)
Orkut
Cyworld
43 Things
Offline Similitude
Playground
Town Square/ Marketplace
Early Christian Church
Adventist Presence & Potential
SNSs help us tell our story
SNSs shape our way of thinking
SNSs go where we go
SNSs put the member first
Potential Gains:opportunities for insight
insight through user opinions
insight through user suggestion
insight through observation of usage, your site & elsewhere
Potential Gains:opportunity for credibility
by giving voice, power to the individual
by being perceived as a listener
Potential Gains:opportunity for awareness
seeing how the church operates
"buying stock" in the organization
knowledgeable, involved people = leaders
Potential Losses:perceived loss of authority
not congruent with "megaphone dissemination"
what happens when the narrative chosen differs from the administrators wishes?
community leaders can be as vital as creators/admins
Potential Losses:loss of opacity
ideas submitted, response expected
indirect responses imply a greater allegiance to another community
Potential Losses:ramification of proprietary SNSs
pitting yourself against the already-established, well-funded defaults (why adventist?)
perceived as exclusive, unwilling to support existing networks
suceptible to anti-sites, isolated spamming
Discussion
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