Download - Design Guidelines for Posters, Fixed Elements · Fixed Elements The style-defining elements of KSB posters are the large image with the “wave” and the two-tone heading. Both provide

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Page 1: Design Guidelines for Posters, Fixed Elements · Fixed Elements The style-defining elements of KSB posters are the large image with the “wave” and the two-tone heading. Both provide

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Brevivoltum amconse quoraltem nulputiate feum ventispe sum

Unsere Technik. Ihr Erfolg. Pumpen n Armaturen n Service

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Unsere Technik. Ihr Erfolg. Pumpen n Armaturen n Service

Brevivoltum ea amconse quoraltem – nulputiate feum ventispe sum

Feum ea amconse quoraltem nulputiate ventispe sum

Unsere Technik. Ihr Erfolg. Pumpen n Armaturen n Service

Brevivoltum ea amconse quoraltem nulputiate feum ventispe sum

Produktname Produktname

Produktname

Produktname

Produktname

Produktname

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Design Guidelines for Posters,

Fixed Elements

The style-defining elements of KSB posters are the large image with the “wave” and the two-tone

heading. Both provide the KSB brand with a distinct, professional public image. Posters are available in

the A3, A2, A1 and A0 sizes, in either portrait or landscape formats (A + B). All graphic elements are pro-

portionally enlarged/reduced in size.

Format adaptations

As well as standard sizes for posters, there is a series of

intermediate formats. A new format will be created on

the basis of one of the standard ones. The KSB logo will

be scaled up or down proportionally and will define the

minimum area of the wave width. The “wave” itself

must not be changed. The image can be enlarged or

shrunk at the top or on the right/left. The texts are also

defined by the standard formats.

1 Main image

A core element of any poster is a large image. Depen-

ding on the medium and the promotional aim, the

image can show one or more products or other eye-

catching motif. See also the KSB photo style guidelines.

The “wave” style element provides the layout with an

easily recognisable formal style and ensures that the

KSB brand stands out from the competition.

2 Logo

The logo is placed bottom right and is two-tone in all

posters.

3 Text

The heading is positioned below the image. The space

between the KSB logo and the image is always white.

The heading is 80 percent black with orange accentua-

tions. These may be placed at the start, in the middle or

at the end of the sentence. For two-line headings, the

orange accentuations should, if possible, be used on one

line only.

4 Brand claim plus products and services

The brand claim (“Our technology. Your Success.”) and

the line summarising the range of products and services

(Pumps, Valves, Service) beneath it have a fixed place at

the bottom left. The text is 100 percent black; the arrow

is KSB blue.

On KSB Service posters, the KSB SupremeServ logo

appears in place of the brand claim.

The brand claim does not appear on posters of KSB

subsidiaries with their own corporate brand.

Page 2: Design Guidelines for Posters, Fixed Elements · Fixed Elements The style-defining elements of KSB posters are the large image with the “wave” and the two-tone heading. Both provide

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Brevivoltum amconse quoraltem nulputiate feum ventispe sum

Nem! Tesared per tincellera eta conum

Unsere Technik. Ihr Erfolg. Pumpen n Armaturen n Service

Amconse brevivoltum quoraltem nulputiate feum ventispe sum

Unsere Technik. Ihr Erfolg. Pumpen n Armaturen n Service

Nem! Tesared per tincellera eta conum

Brevivoltum am conse quoraltem nulputiate feum ventispe sum

CERT

CERT

Einsatzgebiete:

■n Ent inci optae dus et lamusam, sumque sin ent apic tem nobitis voluptur optatiasim

■n Verumquam, que repe conet acepro offictur audit con rem iliquameni

■n Dolut ut volorit explam facersp eruptatur ent apic

Mehr Informationen: www.ksb.com/produkte

Unsere Technik. Ihr Erfolg. Pumpen n Armaturen n Service

Brevivoltum quoraltem feum sum

Einsatzgebiete:

■n Ent inci optae dus et lamusam, sumque sin ent apic tem nobitis voluptur, optatiasim

■n Verumquam, que repe conet acepro offic-tur audit con rem iliquameni

■n Dolut ut volorit explam facersp eruptatur

Mehr Informationen: www.ksb.com/produkte

Unsere Technik. Ihr Erfolg. Pumpen n Armaturen n Service

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Design Guidelines for Posters,

Optional Elements

If necessary, additional elements can be incorporated

into the layout.

1 Teasers

Depending on the motif and other elements, a teaser

can be placed right or left on the bleed. Teasers are

either grey or orange and the text is always white.

The height and width of the teaser are variable and

adapted to fit the contents.

2 Inset photo

Inset photos (e.g. sectional drawings) are placed in the

top left as high as possible. The image motif defines the

amount of free space. The isolated photo objects are

placed on grey (like the background) and have a white

border.

3 Inset box with text

The inset box includes additional information and, if

required, the reference to the web site. The box is white

with 90 percent transparency and is placed in the left

image area. Its width and height can vary with the

amount of text.

4 Labels

A label or award can be included if required. The size

should be as small as possible, but easily readable.

5 QR code

A QR code can be positioned variably, depending on

the motif and other elements. A QR code should only be

used if it provides genuine added value. The content to

which it refers must be accessible in the long term and it

must be optimised for mobile devices (smartphones or

tablet PCs). The content to which the link refers must

also be explained next to or below the QR code. A

quick link (short URL) must be stored in the QR code.

6 Product logo

A product logo is placed at the bottom left of the

image. The image size of the product logo in relation

to the KSB logo is specified in the Product Logos

section of the KSB Corporate Design Manual.

Page 3: Design Guidelines for Posters, Fixed Elements · Fixed Elements The style-defining elements of KSB posters are the large image with the “wave” and the two-tone heading. Both provide

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Brevivoltum ea amconse quoraltem – nulputiate feum ventispe sum

Product name Product name Product name

Product name

Product name

Product name

Unsere Technik. Ihr Erfolg. Pumpen n Armaturen n Service

Brevivoltum ea amconse quoraltem – nulputiate feum ventispe sum

NUCA-A 320

Type IV-190

NUCA-B NUCA-A 320

Type IV-130

NUCA-FNUCA-S

Unsere Technik. Ihr Erfolg. Pumpen n Armaturen n Service

Brevivoltum ea amconse quoraltem – nulputiate feum ventispe sum

KIT 1 – Seal- O-ring (412)- Joint ring (411)- Lip seal (421)- Profile joint (410) or

round cord (99-6)- Mechanical seal (433)- Circlip (932)- Disc (550)- Taper lock ring (515)

KIT 2 – Bearing assembly- Kit 1 – Seals (01-26)- Rolling element bearing (320, 321, 322)- Lip seal (421)- Ring (500)- Impeller hub cap (260)- Disc (550)- Key (940)- Lockwasher (931)- Circlip (932)- Impeller screw (906)- Bolts/screws (901, 902, 914, 920)- Screw plugs (903)

Kit 3 – Impeller- Kit 2 – Bearing assembly (01-26)- Axial propeller (23-9)- Impeller (230)- Casing wear ring (502)- Wear plate (135)- Bolts/screws (wear plate) (914)

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Design Guidelines for Posters,

Optional Elements

If necessary, additional elements can be

incorporated into the layout.

1 Product name

The product name is usually positioned on the right

below the product. In some cases, the product name

can be centred beneath the product image for aesthetic

reasons. It is 80 percent black. If the background is dark,

white can be selected as the font colour

2 Several product images

If a poster includes several product images, these are

placed on a grey background (20 percent black) as

isolated photo objects. White lines are used as borders.

The images should be evenly distributed, using as few

different rectangles as possible.

3 Legend text

Posters with sectional drawings often have legend texts.

Depending on the space, these are placed next to the

drawing and are 100 percent black.