Demographic Profile – ADULTS
Audience(000) % Comp % Cov
Adults 22,221 100.0% 9.4%
Men 8,169 36.8% 7.2%
Women 14,502 63.2% 11.4%
Age 18-49 8,746 39.4% 6.6%
Age 25-49 7,295 32.8% 7.1%
Age 25-54 9,806 44.1% 7.8%
Age 35-49 5,081 22.9% 8.3%
Age 35+ 18,555 83.5% 11.2%
Age 50+ 13,475 60.6% 13.0%
Median Age 54.7
HHI $50,000+ 12,511 56.3% 9.0%
HHI $75,000+ 8,577 38.6% 9.1%
HHI $100,000+ 5,490 24.7% 8.7%
Median HHI $58,997
Attended/Graduated College+ 13,945 62.8% 10.3%
Graduated College+ 6,441 29.0% 9.5%
Professional/Managerial 4,748 21.4% 8.7%
Employed 11,220 50.5% 7.9%
Married 13,020 58.6% 10.3%
Kids in Household 7,103 32.0% 7.6%
Own Home 15,971 71.9% 10.2%
Own Home Valued $100,000+ 12,811 57.7% 10.1%
Own Home Valued $200,000+ 7,620 34.3% 10.1%
Source: MRI Spring 2014
Demographic Profile – LARGE PRINT
Audience Demographics Reader’s Digest Large Print (000) % Comp.
Total Audience 1,413 100.0%
Men 501 35.5%
Women 912 64.5%
Married 883 62.5%
Age 50+ 1,190 84.2%
Median Age 66.7
HHI $30,000+ 1,016 71.9%
HHI $50,000+ 732 51.8%
Median HHI $52,296
HS Grad+ 1,306 92.4%
Attended/Graduated College+ 843 59.7%
Retired 743 52.6%
Own Home 1,125 79.6%
RDLP data based on Publisher’s Defined Prototype Source: MRI Spring 2014
See the World Di�erently
Connecting with READERS
Source: MRI Spring 2014
Reach a more loyal and engaged audience
Average Reading Minutes
Read 4/4 One of My Favorites
Primary Readers
Average Reading Days
Reader’s Digest 52 43% 28% 40% 2.5
Better Homes & Gardens 36 40% 21% 33% 2.1
Family Circle 36 39% 14% 34% 2.0
Good Housekeeping 43 49% 23% 38% 2.2
Woman’s Day 38 40% 17% 27% 2.0
Prevention 41 49% 26% 50% 2.2
Connecting with WOMEN
Source: MRI Spring 2014; Base: Women
Women are engaged with Reader’s Digest
Average Reading Minutes
Read 4/4 One of My Favorites
Primary Readers
Average Reading Days
Reader’s Digest 54 46% 30% 41% 2.5
Better Homes & Gardens 38 43% 24% 32% 2.1
Family Circle 38 40% 15% 33% 2.0
Good Housekeeping 45 51% 24% 37% 2.2
Woman’s Day 39 41% 17% 25% 2.1
Prevention 41 50% 28% 49% 2.2
Art of Living– Why Calm is the New Happy
Reaching ADULTS 50+
Source: MRI Spring 2014
Top magazines based on % coverage
Better Homes& Gardens
5,992 10,810 11,853 12,224 13,475 20,607
Audience (000)
Prevention
5.8%
GoodHousekeeping
10.4%
FamilyCircle
11.5%
Woman’sDay
11.8%
READER’SDIGEST
13.0%
19.9%
Reaching WOMEN 50+
Source: MRI Spring 2014
Top magazines based on % coverage
GoodHousekeeping
FamilyCircle
READER’SDIGEST
Better Homes& Gardens
Prevention Woman’sDay
4,865 8,644 9,639 10,614 11,387 16,763
AUDIENCE (000)
8.8%
15.6%
17.4%
19.1%
30.2%
20.5%
Source: MRI Spring 2014
Delivering an Untapped Audience of ADULTS
Adults who don’t read any other magazine in the competitive set
GoodHousekeeping
FamilyCircle
READER’SDIGEST
Better Homes& Gardens
Prevention Woman’sDay
2,1662,382
2,4562,710
16,642
10,140
Mr. Mom, Meet Alpha Dad
(000)
Delivering an Untapped Audience of WOMEN
Source: MRI Spring 2014; Base: Women
Everyday Heroes
READER’SDIGEST
4,499
Prevention
1,434
GoodHousekeeping
2,020
Woman’sDay
2,216
FamilyCircle
2,413
Better Homes& Gardens
11,939
Women who don’t read any other magazine in the competitive set
(000)
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