Ciprian Gavriliu, Managing Director PlayTheBalls
Demand generation: cum creezi cerere pentru produsul tău
Ciprian,
• de 6 ani în „Internet”• cam 100 proiecte finalizate• 23/4 ani de PlayTheBalls• Online Shift• IMTO / NOP / MFS• ODO
Printre Clienţi: ASEBUSS, Wembley Gin, Simplus, Happy Tour, GO Travel, Ceramica Iaşi, ProInvest, The Investor, Doraly
Ciprian Gavriliu, Managing Director PlayTheBalls
Ciprian Gavriliu, Managing Director PlayTheBalls
Ce au în comun?
Ciprian Gavriliu, Managing Director PlayTheBalls
Ciprian Gavriliu, Managing Director PlayTheBalls
Ciprian Gavriliu, Managing Director PlayTheBalls
Ciprian Gavriliu, Managing Director PlayTheBalls
Cum faci SEO sau PPC dacă nu există căutări/cerere?
Ciprian Gavriliu, Managing Director PlayTheBalls
Demand Generation is the focus of targeted marketing programs to drive awareness and interest in a company's products and/or services.
Commonly used in business to business, business to government, or longer sales cycle business to consumer sales cycles, demand generation involves multiple areas of marketing and is really the marriage of marketing programs coupled with a structured sales process.
Building AwarenessPositioning RelevanceSupporting ValidationMitigating Customer Evaluation
Ciprian Gavriliu, Managing Director PlayTheBalls
Demand generation pentru:A.Introducerea unui produs de inovație pe piață
B.Revitalizarea cererii pe un produs/serviciu/cat.
C.Creșterea cererii pe un produs/serviciu/cat.
Ciprian Gavriliu, Managing Director PlayTheBalls
Publicitate pentru produse de inovație?
Ciprian Gavriliu, Managing Director PlayTheBalls
Particularitate: Focus pe problemă și conștientizare
Ciprian Gavriliu, Managing Director PlayTheBalls
Pașii împingerii unui produs pe piață
Everett M. Rogers' Diffusion of Innovations (1962)
Ciprian Gavriliu, Managing Director PlayTheBalls
Disease branding
Ciprian Gavriliu, Managing Director PlayTheBalls
Social anxiety disorder?
2 ani - 50 de mențiuniîn presă
Ciprian Gavriliu, Managing Director PlayTheBalls
Disease branding: Paxil
Ciprian Gavriliu, Managing Director PlayTheBalls
Campanie
•“Imagine being allergic to people”•“Social Anxiety Disorders Coalition.“•Ricky Williams, the NFL running back•Academic psychiatrists – tur în 25 de țări
Ciprian Gavriliu, Managing Director PlayTheBalls
Disease branding: Paxil
Ciprian Gavriliu, Managing Director PlayTheBalls
Rezultate
•Within two years Paxil had become the seventh most profitable drug in America•Peste 1 miliard de referințe în presă•Social Anxiety Disorder – 3rd most common mental illness in the world
Ciprian Gavriliu, Managing Director PlayTheBalls
Exercițiu: generăm
idei de “valoare”
By billjacobus1
Ciprian Gavriliu, Managing Director PlayTheBalls
Studiu de caz 1: Turism
By rSwami Stream
Ciprian Gavriliu, Managing Director PlayTheBalls
Studiu de caz 2 & 3
Ciprian Gavriliu, Managing Director PlayTheBalls
Întrebări bine țintite?
By cliff1066™
Mulțumesc, Ciprian [email protected]
www.playtheballs.ro
www.cipriangavriliu.rowwww.twitter.com/cipriangavriliu