Deloitte Green Pitch: FoodTech
Deloitte China Innovation Department
© 2019. For information, contact Deloitte China 2
Deloitte Green Pitch: FoodTech
Fingo Biotech Pty Ltd
Basic Information
Company Profile
• Fingo is dedicated to customizing lifestyle intervention strategies and
producing innovative healthcare food products for customers and
businesses in need of chronic disease & weight management.
Product Name
• Services: Health Management
• Established time: 2018.07
• Existing scale: 15 employees
• Financing stage: Before Angel
• Office Location: Shanghai
• LavTrends• Levvo Grain Powder series
• Levvo Bakery Noodles/Almond Cookies/Bread and Flaxseed Powder Drinks
• Levvo Grain Powder series are part of Levvo Bakery (Nitang Gongfang)
ranges. They are based on the ingredients and extracts of whole grains,
plants, nuts and seeds, with specially optimized flavors.
• It provides the users with satiety, essential nutrients and very low
digestible carbohydrate with low GI/GL. They can be used to make buns,
bread, cakes and almost all staple foods. The patent-pending formulae
are applications and tools of increasingly acknowledged low-carbohydrate
dietary strategy for diabetics and the weight-loss needy. On top of that,
Levvo Bakery Noodles, Almond Cookies, Bread and Flaxseed Powder
Drinks are also low-carb products based on Levvo Grain Powder series
and present a variety of diet scenarios.
Product Introduction
© 2019. For information, contact Deloitte China 3
Deloitte Green Pitch: FoodTech
• The population with metabolic syndrome or in need of healthy weight loss.
• Main customers include enterprises featuring health management &
service, hospitals with chronic disease management specialty, type 2
diabetics and those who need to lose weight.
• Applied to Individuals: the products per capita consumption of Levvo
Bakery is about ¥1000, including 5 to 8 kinds of products. The first
month repurchase rate is over 90%. After the concentrated 2-month use
of Levvo Bakery products, the average reduction of HbA1c is 1.7.
• Applied to institutions: the products per capita consumption of Levvo
Bakery is about ¥1200 for institutional users, including 6 to 8 kinds of
products. The first month repurchase rate is 57%.
• Levvo Plan has to date more than 1300 registered users, 20
channels/representatives which is anticipated to double in Season 4 2019.
Hence, the total revenue would achieve 1.2 million. The projection of
registered users in 2020 is 20000 and total revenue is 20 million.
• Angel investment plan as shown below:
Business Requirements
User Scenarios
Primary User
ContactWebsite
• www.levvoplan.com
© 2019. For information, contact Deloitte China 4
Deloitte Green Pitch: FoodTech
Zhejiang Hanshow Technology
Basic Information
Company Profile
• As a global leading provider of ESL and smart store solutions, Hanshow
has a strong track record in independent R&D, software and hardware
integration and resource integration covering the entire industry.
Hanshow focuses on services for traditional retail, new retail, pharmacies,
department stores, fashion, healthcare, culture and entertainment
industries. Hanshow has served over 8,000 stores in more than 40
countries and regions with its ESL and smart store solutions. Its services
cover more than 60% of top 100 domestic retailer brands.
Product Name
• Services: New Retail
• Established time: 2012
• Existing scale: 400 employees
• Financing stage: C+ round
• Office Location: Beijing/Shanghai/Shenzhen/Paris/Amsterdam etc.
• Digital Store Solution
• Electronic Shelf Label
• Kiosk
• Hanshow dedicates to traditional retail, new retail, pharmacies,
department stores, fashion, healthcare, culture and the entertainment
industries.
Primary User
• Digital Signage
• Smart Trolley
© 2019. For information, contact Deloitte China 5
Deloitte Green Pitch: FoodTech
• Up to 2019, a well-known enterprise has used almost 4 million Hanshow
ESLs in more than 230 stores across China. The enterprise’s stores use
Hanshow ESL for all categories of commodities to synchronize the price,
place of origin, inventory and other information. Store clerks check
commodity inventories using the ESL daily for rapid replenishment.
• Since 2017, a well-known enterprise has entered into a collaborative
partnership with Hanshow Technology to jointly develop an innovative
“connected” labelling solution. The leading edge technology will enhance
the customers’ shopping experience exceptionally. For employees, the
solution is fully digital and can be rolled out to the entire product offering,
which makes on-shelf product labelling much quicker and easier to
operate. Hanshow ESL solutions facilitate the digital transformation of the
offline stores in this enterprise, improve the price management and
reduce the time-consuming work to be done manually by store
collaborators.
User Scenarios
• Provide digital store solutions and services to retailers and brands in the
global pan-retail sector to help them digitally transform.
Business Requirements
ContactWebsite
• www.hanshow.com
• Digital Store Solution: Include Smart Data, Smart Mapping, Smart
Marketing, Smart Payment, Smart Picking.
• Electronic Shelf Label: The ESl system is designed to replace traditional
pricing labels and ensure the price updates in stores are instant and
accurate.
• Kiosk: Hanshow’s Kiosk can be used in stores, supermarkets,
convenience stores and other retail locations.
• Digital Signage: Digital Signage is used for advertising or as an
information display board with attractive commercial contents highlighted
with pictures and animation.
• Smart Trolley: Digital technology at the point of sale is now a reality.
Hanshow has designed the supermarket trolley of the future, equipped
with a range of functions to create an interactive shopping experience.
Product Introduction
© 2019. For information, contact Deloitte China 6
Deloitte Green Pitch: FoodTech
Shenzhen HoiracleBiotechnology
Basic Information
Company Profile
• Based on the technology of the Next Generation Sequencing, Hoiracle
provides medical and health services of intestinal flora monitoring for
infants between 0-6 years old. Hoiracle has the gene detection technology
of intestinal flora and the database of intestinal flora of Chinese children,
which meets the needs of infant development guidance, early screening of
diseases, accurate nutrition as well as flora intervention and treatment.
Hoiracle cooperated with many scientific research institutes, children‘s
hospitals, MCH hospitals and 3A hospitals in clinical transformation
research, focusing on the screening of infant immunity, asthma, allergy,
autism and other diseases and R&D of intervention products.
Product Name
• Services: Biotechnology
• Established time: 2015.01
• Existing scale: 10+ employees
• Financing stage: A round
• Office Location: Shenzhen
• The product helps parents and doctors gain insight into babies’ intestinal
health. Stool samples are collected at home using a self-sampling tool(No.
20180501) and sent to the laboratory by SF Express. After the next-
generation sequencing and data analysis, the online health report will be
provided to parents or doctors. The detailed report will show the
relationship between the composition of microorganisms and the health
of babies such as intestinal diseases, immunity, nutrition absorption, etc.
The product can help babies grow up quickly and healthily.
Product Introduction
• Gut Microbiome Test (for infants/adult)
© 2019. For information, contact Deloitte China 7
Deloitte Green Pitch: FoodTech
• Clinical hospitals and research institutes.
• R&D departments of pharmaceutical companies and food companies.
• Physical examination institutions, health management institutions.
• Hoiracle supported the Oasis Project and the Space Capsule Simulation
Project of a space science institute in Shenzhen. Four volunteers lived in
a simulated space capsule for 180 days. Hoiracle cooperated with the
institute to carry out the environmental microbe study as well as the
research of human health.
• Hoiracle provided the high-end users of a yogurt enterprise with the
product of flora detection and customized probiotic yogurt, and analyzed
the improvement of intestinal microflora after a long-term use of the
yogurt. Hoiracle provided intuitive data support for customers, and
improved the enterprise’s product formula.
• Hoiracle provided intestinal flora test for autistic children, and contacted
the cooperative hospital to provide FMT treatment based on the test
results.
User Scenarios
Primary User
• In the near future, Hoiracle will build a closed-loop service based on flora
big data: flora detection→ intervention products and solutions →long-
term monitoring.
• Ecological cooperation is needed: sample collection→model development
→intervention research and development.
• Financing needs.
Business Requirements
Contact
Website
• www.ihcode.com
© 2019. For information, contact Deloitte China 8
Deloitte Green Pitch: FoodTech
Ruixu Electronic Technology
Basic Information
Company Profile
• SmartAHC is committed to the construction of livestock data
infrastructure which is essential to the digital transformation of the
livestock industry. SmartAHC’s AIoT products, such as RoiVISION,
RoiDOC, RoiTAG, have been launched to realize modern farm’s
management and traceability.
Product Name
• Services: IoT/AI/Smart Farming
• Established time: 2013.11
• Existing scale: 45 employees
• Financing stage: A round
• Office Location: Chengdu/Shanghai
• RoiVISION is the first commercialized computer vision solution for pig
farming industry. It comes with features like pig stock counting, AI
weight measurement, disease warning and pig’s behavior analysis.
• RoiDOC is the world’s first wearable device for pigs. It's able to monitor
core body temperature of pigs 24/7 and translate the temperature into
useful analytics by using artificial intelligence. RoiDOC has an accuracy up
to 0.13℃ against rectal temperature.
• RoiTAG is the world’s first smart passive tag. With RoiTAG Applicator, it
can automatically build a unique and tamper-proof e-ID for every pig
through a real-time and automated validation of tag installation process.
As a result, RoiTAG provides a complete pig tracing solution to address
issues like livestock insurance fraud faced by the insurance company.
Product Introduction
• RoiVISION
• RoiDOC
• RoiTAG
© 2019. For information, contact Deloitte China 9
Deloitte Green Pitch: FoodTech
• Corporate farm: Provide smart farming solutions. Users such as WENS,
New Hope, Techbank.
• Insurance company: Provide asset rights confirmation for finance use.
Users such as PICC, Jintai Insurance.
• Ear tag manufacturer: Upgrade traditional ear tag, license technology to
ear tag manufacturer, upgrade their product and improve their
competitive advantage. Users such as Kangrui, Yingmijia.
• RoiVISION was used by a large-scale farming enterprise which adopted
“enterprise + contract farmer” farming model. The system helped the
enterprise to realize remote monitoring and management of contract
farmers. The daily stock count and AI weight measurement provided by
the system helped the enterprise obtain the growth rate of the finishers.
• RoiTAG was applied in a large-scale farming enterprise which adopted
“enterprise + contract farmer” farming model. The system helped the
enterprise to confirm its asset (finisher) rights and automatically register
an e-ID for every asset. In addition, RoiTAG was also fully applied in a
Chinese city to assist the local government to build a full traceability
system. Furthermore, the system also helped an insurance company to
better manage its risk exposure, and achieved online investigation as well
as compensation.
• RoiDOC received recurring orders from a large-scale farming enterprise.
It helped the enterprise to become the first in China to establish a
database with complete pig core body temperature record. Core body
temperature can be used to provide early stage disease alert which can
reduce the risk of epidemic outbreak.
User Scenarios
Primary User
• Domestic farming industry chain cooperation.
• Market expanding.
• VCPE matching.
Business Requirements
ContactWebsite
• www.levvoplan.com
© 2019. For information, contact Deloitte China 10
Deloitte Green Pitch: FoodTech
Beijing Polynovo Biotech
Basic Information
Company Profile
• Polynovo Biotech is a novel company which dedicates to using straw as
raw material for high-value microorganisms production. The primary
product of the company is biomass of Chlorella pyrenoidosa, which is a
high-value microalga with high content of essential amino acids and Ω-3
polyunsaturated fatty acids. The product is mainly used in aquacultural
and animal industry with food-grade quality. Compared with the starch-
based fermentation process, which is the current production approach for
microorganisms, Polynovo’s solution is able to significantly reduce the
production cost of microbial products and effectively breakthrough the
bottleneck restricting the large-scale production of high-value
microorganisms.
Product Name
• Services: Agriculture & Sustainable Development
• Established time: 2018.11
• Existing scale: 10+ employees
• Financing stage: Angel
• Office Location: Beijing/Suzhou
• The products are mainly used in aquaculture field as essential nutrient
implement and help to improve the survival rate of cultured organisms.
• Target customers include domestic leading aquatic bait group, livestock
and poultry breeding enterprises.
Primary User
• Chlorella Pyrenoidosa
• Schizochytrium (rich in DHA and EPA)
• Food-grade Xylose
© 2019. For information, contact Deloitte China 11
Deloitte Green Pitch: FoodTech
• Providing Chlorella Pyrenoidosa to a leading aquaculture company as
larval stage feed for fish and shellfish.
User Scenarios
• Polynovo has completed angel round and accumulated about 5 million
yuan of investment. Polynovo has built a pilot scale of production base in
Shandong and a research laboratory in Suzhou. Currently, Polynovo is
looking for downstream customers with high-value microbial bioproducts
demand and planning to start the next round of investment in early 2020.
Business Requirements
Product Introduction
• Chlorella Pyrenoidosa: This product is rich in Ω - 3 polyunsaturated fatty
acids (such as linoleic acid , linolenic acid, etc.) , amino acid (such as
lysine, methionine, etc.), vitamins (such as A, B1, B7, etc.) and other
micronutrients. It is produced at sterile conditions with better nutrient
content compared with the common products. The quality of the biomass
meets the standards of ideal nutrient sources proposed by the Food and
Agriculture Organization of United Nations.
• Schizochytrium: This product is rich in DHA and EPA. DHA(commonly
known as brain gold) is a major component of the growth and
maintenance of nervous system cells, and is crucial for the development
of biological larvae. EPA has been shown to help reduce cholesterol and
triglyceride level and increase the metabolism of saturated fatty acids in
the body.
• Food-grade Xylose: This product is extracted from straw fiber and is a
byproduct of microbial production process. Xylose can not be absorbed by
the human body, thus it contains zero calories. It is beneficial to the
colonization of intestinal probiotics and has the dental care function. It
can also be used as raw materials for the production of xylitol and other
deeply processed products.
© 2019. For information, contact Deloitte China 12
Deloitte Green Pitch: FoodTech
WochachaInformation Technology
Basic Information
Company Profile
• WCC is a professional big data technology service company of commodity
supply chain. Since its establishment in 2010, it has been devoted to
helping enterprises realize the solution of digital management of
commodities through all channels. The unique patented rainbow code
technology can realize“ one code control & multi code unification” ,
effectively prevent damage and support terminal settlement. It can also
collect complete commodity data from production to sales, and help
enterprises integrate the information of all aspects of commodity
circulation.
Product Name
• Services: IoT
• Established time: 2010.01.28
• Existing scale: 80 employees
• Financing stage: A round
• Office Location: Shanghai/Beijing/Shenzhen
• WCC has accumulated a number of core technologies in the field of
commodity retail & supply digitization, including the Rainbow Barcode
(one-item one-code), barcode anti-counterfeit & traceability, storage life
digital management, terminal sales data acquisition and other industry
application cases.
• Food shelf life digital management.
• All-channel brand protection.
Product Introduction
• The Rainbow Barcode Technology
© 2019. For information, contact Deloitte China 13
Deloitte Green Pitch: FoodTech
• For brands and retailers, WCC helps to create a high-efficiency and
flexible supply chain system. WCC’s target market covers daily
necessities, cosmetics, FMCG, cross-border goods, wine, clothing and
other commodities, as well as different retail formats such as
supermarkets, hypermarkets etc.
• Application of food shelf life control for retailers in Shanghai, Hangzhou,
Beijing: The Rainbow Barcode Technology is used in temporary
commodity coding. It includes information of production batch, shelf life
and so on. Through the intelligent means such as insurance reminding,
automatic ladder pricing and so on, scanning the rainbow code at the
POS terminal can clearly indicate whether it expires or not, which can
effectively prevent the temporary commodity from being sold out.
• All-channel brand protection application for an international well-known
cosmetics enterprise: Using the high-recognizable Rainbow Barcode as a
unified commodity channel identification label, goods can be easily
managed through the “One-Item One-Code” way, from production and
packaging, logistics transportation, inventory management, the sale data,
and so on. So can easily achieve a seamless data integration of whole
supply chain end-to-end, make it visible for brand to track each sales
channel path to customers.
User Scenarios
Primary User
• WCC will continue Rainbow Barcode business in TO B/C market and
develop in shared BA and new e-commerce platforms in 2019.
Business Requirements
ContactWebsite
• www.wochacha.com
© 2019. For information, contact Deloitte China 14
Deloitte Green Pitch: FoodTech
Shanghai Efood Supply Chain
Basic Information
Company Profile
• Efood is born for solving the problem of supply chain management that is
commonly encountered in the rapid development of China's group
catering industry, and promoting the integration of resources in the
supply chain industry of China's group catering industry. As a professional
and independent third-party service platform, Efood is dedicated to
serving the group catering industry by positioning itself as providing
tailored "one-stop supply chain solutions and implementations“.
Product Name
• Services: Supply Chain
• Established time: 2015.11
• Existing scale: 50 employees
• Financing stage: A round
• Office Location: Shanghai
• Efood Supply Chain Platform covers all segments of raw materials
(vegetables, fruits, meat, aquatic products, rice, noodles, cereals and oils)
and provides end-to-end service process, from development of product
and service standards, purchasing, quality control, storage and delivery
to invoicing and payment.
Product Introduction
• Efood One-stop Supply Chain Platform
© 2019. For information, contact Deloitte China 15
Deloitte Green Pitch: FoodTech
• Group catering service industry.
• Take the case of a global 500 company as an example. Through the
implementation of EFood solution, EFood helped it save about 17.2% of
the total supply chain cost. To look at the efficiency of supply chain
service, the opening period is shortened from 90 days to 3 days, and the
turnover rate is more than 95%. Vegetables and fruits are not in stock,
grain and oil are in circulation for 5-7 days in a batch, and there is
basically no inventory. The rate of mistakes reduced from the original
average level 3%-5% to almost 0, and also the rate of wastage and loss
greatly reduced from 5%-10% to 1%.
User Scenarios
Primary User
• Target sales income in three years: 2 Billion.
• Financing requirement plan: 30 Million RMB.
• Release 10% of company equity.
Business Requirements
Contact
Website
• www.91efood.com
© 2019. For information, contact Deloitte China 16
Deloitte Green Pitch: FoodTech
Coffee Exchange
Basic Information
Company Profile
• Coffee Exchange is a global marketplace to facilitate direct trade coffee
purchasing. Coffee Exchange provides coffee roasters with more selection
at 15-20% lower prices. Coffee producers who utilize the platform gain
commercial and logistics support whilst realizing between 100-150%
more revenue.
Product Name
• Services: Online Green Coffee Direct Trade Marketplace
• Established time: June 2018
• Existing scale: 10+ employees
• Financing stage: Seed
• Office Location: Shanghai(HQ)/Quito/Denver
• Currently, roasters are purchasing through a WeChat mini-program but
Coffee Exchange will soon have a fully functional two-sided marketplace
with online portals for producers/roasters to manage and track all
transactions. Coffee Exchange does all of the sourcing, shipments
consolidation, shipping and order fulfilment works for producers. The
operations are handled on Coffee Exchange and live data/feedback can
be provided to producers and roasters.
Product Introduction
• Coffee Exchange
© 2019. For information, contact Deloitte China 17
Deloitte Green Pitch: FoodTech
• Coffee Exchange already has over 500 roasters purchasing green coffee
beans from three different origins (Rwanda, Ethiopia and Ecuador)
through WeChat Mini-program. The ideal customer profile is specialty
coffee roasters without resources to have their own team in origin.
• Coffee Exchange provides Coffee Roasters with a greater selection at 15-
20% lower prices. For Coffee Producers Coffee Exchange provides
commercial and logistics support whilst offering between 100-150% more
revenue. By handling the consolidation with technology Coffee Exchange
is able to allow even small orders to process at bulk order discounts.
User Scenarios
Primary User
• Need partners for a Series A round.
• Need local partners and support to help us enter international markets for
coffee sales.
Business Requirements
Contact
Website
• https://www.chinacoffeeexchange.com
About Deloitte China Innovation Department:
Founded in 2011, Deloitte China Innovation Department is dedicated to providing the clients with "high-value, high-tech and high-touch" services and experience, and promoting Deloitte's innovation development in China by collaborating with 17 innovation departments of Deloitte Global network. By leveraging SPEED SET, a revolutionary acceleration model on Greenhouse platform, Deloitte China Innovation Department senses and engages global cutting-edge innovation technologies, incubates innovation assets through innovation programs, facilitates innovation transformation and builds win-win innovation ecosystem by connecting enterprises, government institutions, universities, incubators and startups.
Innovation Department Key Contacts
Dora Liu
Deloitte China
Innovation Sponsor
Annie Yu
Deloitte China Innovation
Department Senior
Manager
Steven Feng
Deloitte China Innovation Department
and Greenhouse Partner
For more information about Deloitte Innovation Department,
please send email to [email protected] ,
or go to the official website
https://www2.deloitte.com/cn/zh/pages/innovation/topics/innovation.html .
You can also scan the QR code on the right to enter Innovation Chinese
webpage.
Kate Huang
Deloitte China Innovation
Department Startup Service
Manager
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© 2019. For information, contact Deloitte China.
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