16 October, 2013 - La Pelota, Milan!

in partnership with

DECODED FASHION!Decoded   Fashion   was   launched   in   2011   by   Liz   Bacelar   as  groundbreaking  events  and  curated  discussions  that  accelerate  innova=on  at  the  intersec=on  of  Fashion  &  Retail.    

Its   conferences,   compe==ons   and   monthly   meetups   foster  crea=ve  partnerships  with  the  best  emerging  technologies  by  new  and  established  companies  from  around  the  world. !

PiE  Immagine   is   the   leading  fashion  tradeshow  promoter   in  Italy,  with  PiE  Uomo  as   the   top  menswear   fair   in   the  world.    e-­‐Pi8.com   is   a   project   of   FieraDigitale,   a   subsidiary   of   PiE  Immagine,   established   in   2010.   It’s   the   largest   and   most  important   digital   fair   in   the   fashion   industry,   replica=ng   the  physical   tradeshows   online   in   four   different   languages,  English,   Italian,   Russian   and   Japanese,   has   registered  connec=ons  from  more  100  countries  around  the  world.  

e-Pitti.com!

Venue:    La  Pelota  

Milan  -­‐  Italy  

FASHION PITCH COMPETITION!

A  fast-­‐paced  startup  compe==on  with  a  panel  of  top  Fashion  &  Retail  experts,   in   front  of  a   live  audience.  Over   100   compe=tors,   and   5   finalists   present   on  stage  for  a  €10,000  prize.    

KEYNOTES & CONVERSATIONS!

IMAGINATION AVENUE!

Three  keynotes  on  Fashion’s  digital   future  and  three  conversa=ons   on   innova=ve   ways   to   leverage  emerging  technologies.        

An  exhibit  with  12  early-­‐stage  startup   ideas   from  all  over  Europe  represen=ng  mobile,  augmented  reality  and  e-­‐commerce  ideas.    

Wednesday  -­‐  October  16,  2013  

PREVIOUS EVENTS !The  first  event  series  connec;ng  the  world’s  most  innova;ve  startups    

to  Fashion,  Beauty  &  Retail  leaders  

New  York  FEBRUARY  2013  World’s  First  Fashion  Hackathon  Presented  by  Condé  Nast  &  Mercedes-­‐Benz  Fashion  Week  Finale    900  Par=cipants    350  Companies  

3 CONFERENCES 1 FASHION HACKATHON 9 MONTHLY MEETUPS 2,640 PARTICIPANTS

PREVIOUS EVENTS !

London    NOVEMBER  2012  Decoded  Fashion  Forum  320  AFendees  205  Companies  

New  York  APRIL  2012  Decoded  Fashion  Forum  650  AFendees  220  Companies  

New  York  &  London  MONTHLY  PAID  MEETUPS  770  Members  668  Acendees  to  date  

The  first  event  series  connec;ng  the  world’s  most  innova;ve  startups    to  Fashion,  Beauty  &  Retail  leaders  

PRESS EXPOSURE !

“…brought together an impressive panel of Tech and Fashion leaders…”

“The event brings fledgling businesses, designers and retailers together to foster changes in the market.”

“…an event like this can attract the likes of Facebook, other VCs such as Advent Venture Partners and Tumblr”

"Decoded Fashion [is] putting all these great fashion digital minds in one room, and making brands feel less anxious and

more excited about this fast-moving revolution.”

“Jump-starting the fashion technology conversation, the Decoded Fashion Hackathon sparked innovation and produced over 70 new fashion tech apps over the

course of one weekend.”

100 ARTICLES Including  WWD,  Vogue,  Refinery29,  NY  Times,  Fox  News,  WIRED,  Forbes,  Bloomberg  TV,    Mashable,  PSFK,  Entrepreneur.com,  BetaBeat  and  Style.com  

“To anchor fashion week with an event that brings together all these talented people from different worlds is critical to the industry. This is the wave of the future.”

PAST EDITIONS PARTICIPATING BRANDS!

PAST EDITIONS SPEAKERS

Zac Posen Fashion Designer

David Karp Founder, Tumblr

Deborah Lloyd President, kate+spade

Candy Pratts Price Contributing Editor,

Vogue

Coco Rocha Supermodel

Scott Dadich Editor-in-Chief, WIRED

Lisa Green Head of Industry for

Fashion Designers, Google

Meredith Melling Burke Senior Market Editor,

Vogue

Dirk Standen Editor-in-Chief,

Style.com

Tracy Yaverbaun Retail Director, Facebook

AUDIENCE PROFILE!

A  mix  of  fashion  designers  &  execu;ves,  buyers,  investors,  startup  founders,  developers  and  press.          

40%

53%

Female  developers  &  founders  acended  the  2013  Hackathon  

Female  acendees  acended    conference  

42% Conference  acendees  are  Fashion    Industry  Execu=ves  

78 Startup  concepts  developed  in    24  hours  catering  Fashion  &  Retail  

50 Members  of  the  press    covering  the  event  

80 Startups  represen=ng  13  countries  applied  for  the  Fashion  Pitch  compe==on  in  London  2012    

MEDIA & MARKETING INTEGRATION!

Brand   partners   have   the   opportunity   to   be   integrated   into  targeted  media  and  marke=ng  suppor=ng  the  program.    

They   will   be   included   in   several   mailings   distributed   to   the  PITTI  IMAGINE  DATABASE  with  tens  of  thousands  of  the  best  Italian  manufacturers   brands,   top   interna=onal   buyers,   key  leader  retailers  and  press  media  from  all  around  the  world.  

Other  Assets  include:  -­‐  Online  Exposure  -­‐  Public  Rela=ons  -­‐  Event  Signage  -­‐   Logo  and  link  inclusion  on  event  website    -­‐   Full  page  add  on  event  full-­‐size  color  program  

Past  Media  Partners  have  included:  Financial  Times,  BetaBeat,  NY  Observer,  The  Next  Web,  Refinery  29  &  Style.com