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AMA offipers elected for 1982-84 , ^ M MM*.' g j..., AMA '82 electtoii^14 Officers-pREStOENT^LECT -rr-

ELVIN J. SCHORELDNational Bank of Commerce of

San Antonio

DiVISiONAL • ' ^ _ 'ViCE PRESiBENTS-ELECT

MARKETING MANAGEIflENT' RHEALPROUiJC

Bell Canada ,-. —DONALD A. RAUSCHENBERGNational Bank & Trust Co. of•South Bend

MARKETING RESEARCH —BARBARA BRYANTMarket Opinion rilsearcjj ;•VERNE B. CHURCHILL :Market Facts Inc. - ^

INDUSTRIAL MARKETINGJAMES D. HLAVACEKCase Western Reserve University.PEtER J. LaPLACAUniversity of Connecticut

• • . * • '

MARKETING EDUCATIONKENNETH BERNHARDTGeorgia State University -^.KENNETH J. ROERINGUniversityTjf Minnesota • -

ASSOCiATiON DEVELOPMENTWILLIAM G. BROWNEOregon State UniversityDONALD KEYESDonald«Keyes Ltd.^—

PROFESSIONAL DEVELOINMENTLEONARD L BERRYTexas A&M ijniversityJOHN K. RYANS JR. ,

• Kent State/University

FINANCE-SECRETARYGEMMA C. BAKERThe Travelers Insurance

VIC&PftESIDENtPUBLiCATiOl<S~

CDWARD W. CUNDIFFEmory University

REGIONALVICE PRESiDENTS-ELECTNORTHFJVSTERN

CHARLES COMEGYS" 'Merr imack College *

To' Be An^KNJnced

MIDWiSTERNDENNISDOLAN . 'The Marketing Group ' ,WILLIAM M C D O N A L D - ^United Dairy lhiEl,ustry - .

Association . .., .

SOUTHEASTERNJAMES F. GLADSON JR.United Services Automobile

Association- ROBERT F. LUSCH

University of Oklahoma

WESTERNMARTIN M. BUNCHER

. Intercontinental MarketingInvestigations' Inc. -

ANNETTE E. iDSOM.R. West Field Research Inc.

CANADIANANDREW G. BILLINGSLEYStatistics CanadaROBERT BRYANTWest-Can Communications Ltd.

E\ Maritctih3 News . = ———~~ ~: ~~" ~- ^ Dec. l i . 'WM

Iviti J. Schofield topsTslate for

THE SLATE^ OF nominees fromwhich 14 officers will be chosen tolead the American Marketing Asso-ciation from 1982 to 1984. wa s an-nounced today by Keith K.. Cox,chairman of the AMA's 1982 Nomi-nating Committee.

The list consists of one candidate'each fpr president-elect, vice presidentfinance-secretary, and vice presidentofthe AMA's Publications Envision;two candidates for each of the six di-visional vice president-elect offices;^d two candidates for each of fiveregional vice president-elect offices.(See box for complete list of the can-didates.) - ^ 7 ^ ~ "

Nominated to run for president-'elect is Elvin J. Schofield, senior vipresident-marketing. National Baiof Commerce of San Antonio, SanAntonio, Texas. He has been with thebank since 1972. , ^

Schofield previously sterved the As-sociation as vice' president finance-secretary from 1978 to 1981 and as adirector 1976-78. __

Slated for a second one-year term4s vice president finance-secretary isGemma C. Baker, second vice presi-dent, corporate marketing. The Trav-elers Insurance Cos., Hartford, Conn.She is eligible for another one-yearterm, for a totSl of three years'service.

Slated for a third one-^ear term asvice president ofthe Publications Di-

. vision is Edward W. Cundiff, the Kell-

Eivln J. Schofield

stadt Professor of Marketing, EmoryUniversity, Atlanta.

THE NOMINATING COMMIT-TEE consists of the three most recentavailable past .presidents and fourmembers-at-large, with curremt AMAPresident Joseph H. Rabin, RabinResearch Co., Chicago, serving as anex oJJicio member. ^ \

The 1981 committee members are:Chairman Cox, tfiyversity of Hous-ton; Vern J. McGinnis, GrowmarkInc., Bloomington, 111.; Fred 1. WeberJr., Strategic Marketing and Econom-ics, Portlaijd, Ore.;John G. Keane,Managing Change Inc., Barrington,111.; AMA President-elect Eugene J.Kelley, Pennsylvania StateJUniversi-ty,. University Park; Stephen W.Brown, Arizona State University,

-Tempe; arnTAlden G. Clayton, Mar-keting Science Institute, Cambridge,Mass.

—^-"Tlie Hteiul

deliberations and don't serve ascial pleaders" for any area or chapter.

Among the guidelines kept in nwnji -during the deliberations are: chapterleadership experience, if possible, not-ing too, however, t^at a number pf_qualified individuals live outsidechapter areas and may have provided^other outstanding service to the Asso-ciation; officer candidates should, ifpossible, provide regional balance;have served in some Association-leveloffice; and should be professionallyrecognized in their proposed area ofAssociation responsibility.

The president-elect, <fivisi6«al vic«presidents-elect, and regional vicepresidents-elect will work closely with,the president and their.respective vicepresidents for one year-{ July 1, 1982 toJune 30, 1983), and then shed their.elea status and become president andvice presidents of their respective di^-^sions and regions for one year < July 1>L1983 to June 30, 1984).

THE VICE PRESIDENT finance-j^xetary serves a one-year term butdoes hot serve a one-year elect status,flfc incumbent is eligible for reelec-tion twice, thus serving three one-yearterms. The vice president of the-AM A's Publications Division is elect-ed'and serves on the samebasis as thevice president finance-seoltary.

The regional officers serve at-largebut are elected by regions. One fromMich region is elected annually.^/Early in 1982 a list of candidates,their backgrounds, and election bat-lots will be mailed to all votingmembers. The ballots must be re-turned to the AMA Central ServicesOffice, Suite 200, 250 S. Wacker Dr.,Chicago, IL 60606. ,

In order for them to be tabulated1 lie | 5 ^

jnittee were selected from differentregions to help provide first-handknowledge of more potential candi-

"~Sey"must be receivc'd tffthiH offite nolater than 60 days from the date of themailing. Results will be announced inthe Maricetins News.

bers represent

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Computer feelis not enoughs ifs

intervie^Hngthat maices the

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We hove the technology. But we alsohove the interviewing savvy.Wolicer provides the troining,control and supervision to g ive^—-you ttie quality and consistentiiiferyiewing essential to - -reliable data '

See the difference th.$J^lker Way makes. Give us a call.

UJRLK€R R€S€nRCH, INCP.O. Box 50810, 8000 Knu6 Road 1Indianapolis. Indiana 46250(317) 842-0090 •"

Call for papers issued forrslfategy worksHbp

A CALL FOR PAPERS has beenissued for the Marketing Strategy and

—Strategic Management Workshop tobe held May 9-12, 1982, at the "Uni-versity of Illinois, Champaign-Urbaha, according t6 worksho'p co-chairmen David M. Gardner andHoward Thomas.

Sponsored by the AMA's Market-ing Education Division, the.workshop

---will examine the relationship betweenmarketing and strate^c management,Gardner said. The goals of the work-shop are to review the state ofthe art,differentiate corporate and marketstrategy, and focus on new directionsin market strategy planning. Isessionsare designed for both educators andpractitipners.

, ' "This rapidly growing area coin-bines the best of the managerial ap-

- proach with the systems and environ-mental approaches tq ask questionsabout, and plan for, the future," Gard-ner said. "These questions often aredifferent thairthose asked in tHe pre-

—vious decade.''Because this area is ra^^y chang-

ing, it is necessary to taice a look atwhere we are and identify new con-^cepts. Also, it is clear that the recent

.changes in the ways firms are orga-nized for planning and management^:aren't reflected in the current researchand writing.

"' ' "Therefore, we need to clarify not

only market strategy but the changingorganizational environments in which it is taking place."-^ ^ •: "^ .

PAPERS SHOULD ADDRESSissues that will determine the scope-and nature of research and practice inthe next-xlecade. Possible topics in-^dude:—trends In corporate end nnaricrt ttrat-

egy and piennlng; """•—mivironmentei- and Industry eneiy-

•is;—maritet structure analysis and profit-

abiiity;—business definition;—normeliva segmentetionr—innovative segmentation; "—pianning concepts including experi-

ence curves, product iife cyde, goeisetting, portfoiio anaiysis, productpianning, end emerging eneiyticeitoois; and x^

—spedei issues in strategic mericet-ing.Abstracts or completed papers to

be considered for the workshopshould be submitted by Jan. 18 to:David iM. Gerdner_Department of I

UcAdministretion

^Minois^350 Commerce West1206 8. Sixth St 'Ciiempeivn. iL61820 • . •-,; --:-^-

Tbr morciflfomiauon, sec ihe Cort-ference Calendkr in this issi(c. - -

Marketing BriefiIMPROVED MEDIA MEASUREMENT TECHNIQUES will beviewed April 21-23 at "Improving Media Research," aj^eniinarsponsored by European Society for Opinion and Marketing rte-search ( E S O M A K ) . The semihar, to be held in Stockholm, openswith reports on methods ot measuring general readerships, con-tinues with nfev meter designs and other technological advancesin electrqnrc media, aod concludes with papers on media re-search and advertising effectiveness of posters, television, andprint. Reqistratioq.is!beiryg handled by ESOMAR CentrarSecre-tariat; wamberg ~~ " " '" " ~

m