The Future of Business:The Phone Call
Dean Bubley, Disruptive Analysis
June 2015
[email protected] @disruptivedean
Copyright Disruptive Analysis Ltd 2015
1876 was a good year for inventions
June 2015
Alexander Graham BellNikolaus Otto
(+Daimler & Maybach)
Distant voice [Tele-phone]
>130 years ago
Transformative change
4 billion users>10 trillion minutesc$1Trillion market
But now…. “Peak Phone”
Copyright Disruptive Analysis Ltd 2015June 2015
136%
74%
63%
40% 38%
15% 15%5% 5% 1% 0%
0%-7% -7%
-12% -14% -14%-20%
0%
20%
40%
60%
80%
100%
120%
140%
160%
IND CHN BRA RUS POL SGP FRA AUS JPN ITA KOR
GER NED USA ESP SWE UK
Source: Ofcom, IHS, Disruptive Analysis
Aggregate Fixed+Mobile Outgoing Voice Telephony Volumes, Minutes, 2013 vs. 2008
UK phone minutes fell
another 5% in 2014
Old distant voice [Tele-phone]
InterruptiveOne-size fits allSession-based
Limited contextUnnatural etiquette Heavily regulated
Expensive
>130 years ago
Pretty good for the 19th century... but for 2015?
Copyright Disruptive Analysis Ltd 2015
The question nobody bothers asking
June 2015
Why do people make phone calls anyway?
Copyright Disruptive Analysis Ltd 2015
“Calls” are jacks-of-all trades. Many use-cases:
Conference
Meeting up
Gossip
B2C Cust Svc
B2B internal
Spam
Flirting
Voicemail
Wasting time
June 2015
Diagram is illustrative, not actual data
Copyright Disruptive Analysis Ltd 2015
Three routes to the future
June 2015
Better User-Interaction
Context & Purpose
Embedded Comms
Tech Enablers
Apps & browsersWebRTCSensors
Audio processingCloud PaaS
Security & cryptoMachine learning
4G / 5G / WiFiAnalytics & Big Data
UI tools & APIs
Key enabler of embedded comms: WebRTC
Source: Disruptive Analysis 2014 Edition WebRTC Report, March’15 Update
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Copyright Disruptive Analysis Ltd 2015
No context
June 2015
Photo by Staffage via: kaboompics.com
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Communications using Context
June 2015
App-context Analytic-contextSensor-context
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Click here to speak to an agent
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Darren Delaney
= Magician
HOT SALES PROSPECT!!
Hand off call with context
data to affiliate
Context
Dean Bubley
www.disruptive-analysis.com
disruptivewireless.blogspot.com
@disruptivedean
Skype:disruptiveanalysis
Copyright Disruptive Analysis Ltd 2015June 2015
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