Jack TangAPAC Application Platform Marketing DirectorMicrosoft Asia Pacific
Darien NagleApplication Platform Solution SpecialistMicrosoft Brisbane
Dealing with the Data Deluge: Understanding the Application Platform Opportunity
AP004 Infrastructure & Platform
The World of Data is Changing
By 2015, organizations that build a modern information management system will outperform their peers financially by 20 percent.
– Gartner, Mark Beyer, “Information Management in the 21st Century”
10x increase every five years
85% from new
data types
Dataexplosion
VolumeVelocityVariety
Easy accessibility of external data
Hadoop
Cloud
Cheap, distributed storage & processing
1. McKinsey&Company, McKinsey Global Survey Results, Minding Your Digital Business, 20122. IDC Market Analysis, Worldwide Big Data Technology and Services 2012–2015 Forecast , 2012
Big Data is a Big Priority for Customers
49% of top CEOs and CIOs are currently using Big Data for customer analytics1
Big Data Services Growth
2012
2013
2014
2015
0
102.7 3.9 5.1 6.5
Billi
ons
$ 39% compound annual growth rate2Big Data Software Growth
2012
2013
2014
2015
04
1.8 2.5 3.4 4.6
Billi
ons
$
34% compound annual growth
rate2
Big data is a growth OPPORTUNITY for partners
Common Big Data Customer ScenariosGain competitive advantage by moving first and fast in your industry
Web app optimization
Smart meter monitoring
Equipment monitoring
Advertising analysis
Life sciences research
Fraud detection
Healthcare outcomes
Weather forecasting
Natural resource exploration
Social network analysis
Churn analysis
Traffic flow optimization
IT infrastructure optimization
Legal discovery
Revenue GrowthIncreases ad revenue by processing 3.5 billion events per dayMassive VolumesProcesses 464 billion rows per quarter, with average query time under 10 secs.
Businesses InnovationMeasures and ranks online user influence by processing 3 billion signals per dayCloud ConnectivityConnects across 15 social networks via the cloud for data and API access
Operational EfficienciesImproving investigation time by analyzing large volume & variety of data
Thai Department of Special Investigation
Real-Time InsightCut investigation time from 2 years to 15 days
New opportunities
Hype Cycle for Big Data, 2012.
Big Data Requires a Holistic ApproachThat Leverages Traditional and New Capabilities
TRADITIONALRelational Database Management System
NEWPetabyte-Scale Services
• Share your data with the world via Azure Marketplace
• Enrich with social media data via Social Analytics
• Advanced analytics with Hadoop
• Analyze Big Data with familiar tools
• Immersive insights from any data
• JavaScript based simple programming
• Simplicity and manageability of Windows to Hadoop
• Extended data warehousing with Hadoop
• Scale and elasticity of cloud
Microsoft’s Approach to Big Data
Any data, any size, anywhere
Connecting with the world’s data
Immersive insight, wherever you are
A Holistic Big Data Solution from MicrosoftSpanning relational and non-relational worlds
MARKETPLACE
External Data and Services
Share and governDiscover and recommend Transform and clean
DATA ENRICHMENT
Non-relational
DATA MANAGEMENT
Relational Multidimensional Streaming
100111
INSIGHTSSelf-service
Operational
Predictive
Mobile
Real-time
Collaborative
What is Hadoop?
MapReduce (Job Scheduling/Execution System)
HDFS(Hadoop Distributed File System)
HBase (Column DB)
Pig (Data Flow)
Hive (Warehouse
and Data Access)
Oozie(Workflow)
Sqoop
Traditional BI Tools HBase / Cassandra(Columnar NoSQL Databases)
Avro (Serialization)Zo
okee
per
(Coo
rdin
atio
n)
Apache Mahout
Karmasphere (Development
Tool)
Hadoop = MapReduce + HDFS
Flume
• New scale out system for processing peta-scale data• Ideal for unstructured data• Changes economics of large scale data processing
Through the use of commodity servers
DEMO: From Data to Insights!
SimplicityAnalysis with familiar tools
Collaboration on insights
SQL Server Data Warehousing OptionsFlexibility and ChoiceSOFTWARE REFERENCE ARCHITECTURES APPLIANCES
Effort to buildTuningFlexibility in configurationInitial price investment
Variable to High
Mid
High
Low
Customers acquire and tune the software to their own hardware without guidance
OFFERINGS• SQL Server 2008 R2• SQL Server 2012
Effort to buildTuningFlexibility in configurationInitial price investment
Low – Mid
Low
Mid
SW
Deliver hardware and software separately containing pre-tested, pre-tuned configuration best practices
OFFERINGS• Fast Track for SQL Server 2012• Fast Track for SQL Server 2008 R2
OFFERINGS• Parallel Data Warehouse• BDW, SDW• HP Factory Express
Appliances deliver a solution with hardware and software already integrated, tested, tuned, configured
Effort to buildTuningFlexibility in configurationInitial price investment
Low
Low
Low
Mid – HighHW
11/24/2010 © Microsoft Corporation, All rights reserved 15
BEN
EFIT
S
Improved efficiency of investigating officers
Gained platform for future optimization
Cut investigation time from two years to 15 days
Thailand’s Department of Special Investigation needed a better BI and data-mining solution so it could improve the speed and accuracy of its investigation in criminal cases.
Thai Law enforcement agency optimizes investigations with big data solutionMicrosoft Big data and PowerView
Wrapping up
Leverage existing skills
Come talk to us at the booth
Sign up for the Hadoop on Azure
program
Evangelise PowerPivot and
Power View
Visit the Microsoft Showcase:See | Learn | Connect
Services & Devices
Business ApplicationsInfrastructure & Platforms Immersion Experiences
Exhibitors & Sponsors
Partner Network Infrastructure & Platforms
Build Your CapabilitiesVisit the Partner Learning Center! http://aka.ms/partnerlearning
$
Competency Changes Server Platform” – Exam Changes (Nov’12)“Management & Virtualization” – Exam Changes (May’13)
BenefitsPresales supportTechnical and Sales training
Solution Incentive ProgramIncentives available for Windows, Lync, SQL Server and System Center
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