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DC ENTERTAINMENT2015
Art by Bryan Hitch
PRINT DIGITAL SOCIAL CUSTOM SOLUTIONS
EVENTS& RETAIL
Reach core 18-34 millennial consumer audience of DC Comics, Vertigo Imprint and MAD Magazine on a rate base of 2.5MM. Place ads alongside the world’s most iconic superheroes in periodicals like Batman, Superman, Wonder Woman, The Flash, Green Arrow and Justice League. Find young consumers reading the pages of Batgirl and Teen Titans. Popular kids titles include Looney Tunes and Scooby-Doo! Where Are You?
Secure prime placement amongst DC Entertainment’s ever-growing digital family of websites, mobile apps, online video programming and newsletters. Brick ads and interstitials pop on the DC Comics and DC Events smartphone and tablet apps. Sponsored segments, product placement and video pre-roll reach the 1MM+ monthly viewers of DC All Access, the web’s premier superhero newsmag. High impact sponsorships hit more than 1MM email subscribers.
Leverage 30MM+ social media reach across various prominent channels (in-cluding Facebook, Twitter, Instagram and Google+) with custom posts inte-grating sponsorships with-in DC Entertainment and popular character feeds. Utilize resources of DC Entertainment to include ideal images, sketches, photos or video clips.
Tap into the industry’s best artist, editorial, creative and project management resources to develop the perfect print and digital solution for any brand’s needs. DC Entertainment will craft a series of programs and assets to achieve key campaign objectives. Including access to the wealth of DC Entertainment’s characters, solutions include custom comic books, digital motion comics, print ads, premiums, and sweepstakes & contests.
Become part of the biggest exhibition floor presence at major pop culture conventions, such as San Diego Comic-Con and New York Comic Con. Expand reach via promotional materials, product giveaways, street teams and talent panels. Plus, take advantage of DC Entertainment’s 2,500+ direct sales store network, connecting with our top consumers with retail opportunities across the country.
Art by Jim Lee
SCHEDULE
RATES
SPECS
CONTACT
DC & VERTIGO Closing Dates
COVER ON SALE I/O MATERIALSJuly 5/6/15* 11-Mar 25-MarAug 6/3/15 1-Apr 29-AprSept 7/1/15* 6-May 27-MayOct 8/5/15 3-Jun 24-JunNov 9/2/15 1-Jul 29-JulDec 10/7/15* 29-Jul 26-AugJan 11/4/15 2-Sep 23-SepFeb 12/2/15 7-Oct 28-Oct
MAD MAGAZINE Closing Dates
COVER ON SALE I/O MATERIALSAug June 1-Apr 29-AprOct Aug 27-May 24-JunDec Oct 29-Jul 26-AugFeb Dec 30-Sep 28-Oct
DC Entertainment NetworkRate Base 2,500,000 Open 2-4x 5-8x 9-12xFull Page $95,900 $76,720 $73,843 $70,966CPM $38.36 $30.69 $29.54 $28.39Cover 2,3 $106,650 $85,320 $82,121 $78,921CPM $42.66 $34.13 $32.85 $31.57Cover 4 $111,225 $88,980 $85,643 $82,307CPM $44.49 $35.59 $34.26 $32.92
Rates effective as of April 1, 2015.
DC and VERTIGO Print Specs
Page Trim Size: 6 5/8” x 10 3/16” (6.625” x 10.1875”)
Spread Trim Size: 13 ¼” x 10 3/16” (13.25” x 10.1875”)
Bleed: Allow 1/8” on all outside edges.
Final Page Size: 6 7/8” x 10 7/16” (6.875” x 10.4375”)
Live area: 6 1/8” x 9 11/16” (6.125” x 9.6875”)Live matter not intended to bleed must be ¼” inside trim.
Spread Live area: 12 ¾” x 9 11/16” (12.75” x 9.6875”)
Printing: Web, heat-set, lithographic (offset) 4-color presses.
The density of ink coverage should be no greater than 280% for all 4-color ads on coated stock. Ink rotation is black, cyan, magenta, yellow. Please allow for 20% dot gain for coated stock. Type reproduction is guaranteed only if type is over 6 point. Reverse type of smaller than 6 pt. is discouraged.
MAD Print Specs available on request.
All deadlines, rates and specs subject to change.
For General Inquiries, please contact [email protected]
For Purchase Opportunities, please contact:Henry Crouch, Ad Sales Representative – [email protected] Lastrapes, Business Solutions – [email protected]
DC Entertainment – 4000 Warner Boulevard, Burbank, CA 91522
DC ENTERTAINMENT2015 CALENDAR
Second QuarterComics - Convergence Crossover Event
Television - Arrow Season 3 FinaleTelevision - The Flash Season 1 Finale
Television - Gotham Season 1 FinaleTelevision – iZombie Season 1 Finale
Home Entertainment - Batman vs. Robin ReleaseHome Entertainment – Teen Titans Go! Season 2, Part 1 Release
Home Entertainment - Batman Unlimited: Animal Games – DC Comics Legends MobileGames – Arkham Underworld Mobile
Games - Batman: Arkham Knight Next Gen ReleaseOnline - Justice League: Gods and Monsters Chronicles Releases
Online – Batman Unlimited Digital Short Releases Instinct ReleaseSix Flags - Justice League: Battle for Metropolis Dark Ride Opens
Third QuarterComics - Villains Month
Events - San Diego Comic-ConTelevision - Gotham Season 2 PremiereTelevision - Supergirl Series Premiere
Television – Teen Titans Go! Season 3 PremiereHome Entertainment - Justice League: Gods and Monsters Release
Home Entertainment - Batman Unlimited: Monster Mayhem ReleaseHome Entertainment - Gotham Season 1 Release
Home Entertainment - Constantine Season 1 ReleaseHome Entertainment - Arrow Season 3 Release
Home Entertainment - The Flash Season 1 ReleaseHome Entertainment - Teen Titans Go! Season 2, Part 2 Release
Fourth QuarterEvents - New York Comic-Con
Television - Arrow Season 4 PremiereTelevision - The Flash Season 2 Premiere
Television - Arrow/The Flash Crossover Episodes Games - Batman: Arkham Knight Legacy Release
Online - Vixen Animated Series Release
Schedule also includes:Weekly print and digital comic periodical releases
Monthly merchandise releasesMonthly print and digital trade periodical releases
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