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Morning ConsultFinance
National Tracking Poll #141105November, 2014
Crosstabulation Results
Methodology:is poll was conducted from November 13-16, 2014, among a national sample of 1811 registered vot-
ers. e interviews were conducted online and the data were weighted to approximate a target sample of registered voters based on age, race/ethnicity, gender, educational attainment, region, annual householdincome, home ownership status and marital status. Results from the full survey have a margin of error of plus or minus 2.3 percentage points.
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Table 1: Now, generally speaking, would you say that things in the country are going in the right direction, or have they pretty seriously gotten off on the wrong track?
Demographic Right Direction Wrong Track Total N
Registered Voters 31% 69% 1811Male 29% 71% 844Female 33% 67% 967Age: 18-29 41% 59% 284Age: 30-44 35% 65% 457Age: 45-64 30% 70% 683Age: 65+ 21% 79% 387Ethnicity - White 25% 75% 1475Ethnicity - Hispanic 44% 56% 162Ethnicity - Afr. Am. 64% 36% 233Ethnicity - Other 49% 51% 104Urban 40% 60% 454Suburban 31% 69% 877Rural 22% 78% 481Income: Under 50k 33% 67% 785Income: 50k-100k 32% 68% 596Income: 100k+ 27% 73% 430Northeast 35% 65% 331Midwest 28% 72% 428South 32% 68% 673West 30% 70% 380New England 32% 68% 94Mid-Atlantic 36% 64% 236East North Central 28% 72% 292West North Central 29% 71% 135South Atlantic 30% 70% 362
East South Central 26% 74% 117West South Central 38% 62% 194Mountain 21% 79% 122Paci c 34% 66% 259Democrats (no lean) 54% 46% 607Independents (no lean) 27% 73% 581Republicans (no lean) 13% 87% 623Liberal (1-3) 50% 50% 472Moderate (4) 39% 61% 498Conservative (5-7) 13% 87% 687Note: Row proportions may total to larger than one-hundred percent due to rounding.
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National Tracking Poll #141105, November, 2014 3
Table 2: Do you approve or disapprove of the job Barack Obama is doing as President?
DemographicStrongly Approve
SomewhatApprove
SomewhatDisapprove
Strongly Disapprove
Dont Know / No
Opinion Total N
Registered Voters 13% 25% 19% 40% 2% 1811Male 12% 24% 18% 45% 1% 845
Female 15% 26% 20% 35% 4% 966Age: 18-29 17% 31% 21% 25% 6% 285Age: 30-44 12% 31% 21% 34% 3% 457Age: 45-64 14% 24% 19% 42% 2% 684Age: 65+ 12% 16% 16% 56% 1% 387Ethnicity - White 9% 23% 20% 46% 2% 1476Ethnicity - Hispanic 18% 33% 21% 22% 6% 161Ethnicity - Afr. Am. 43% 36% 8% 9% 4% 233Ethnicity - Other 16% 31% 24% 23% 6% 105Urban 17% 33% 20% 28% 3% 453Suburban 13% 25% 18% 41% 2% 877Rural 11% 17% 19% 50% 3% 482Income: Under 50k 16% 26% 17% 38% 3% 787Income: 50k-100k 13% 23% 20% 40% 3% 596Income: 100k+ 9% 26% 20% 44% 1% 430Northeast 12% 29% 22% 35% 3% 330Midwest 11% 27% 20% 38% 4% 427South 16% 20% 17% 45% 2% 674West 13% 28% 19% 38% 1% 380New England 9% 32% 20% 37% 2% 95Mid-Atlantic 13% 28% 23% 34% 3% 235East North Central 10% 28% 22% 36% 3% 293West North Central 14% 23% 14% 44% 4% 134South Atlantic 14% 21% 17% 45% 2% 361East South Central 21% 13% 9% 56% 2% 117West South Central 17% 24% 21% 37% 2% 194Mountain 10% 29% 15% 45% 1% 121Paci c 14% 28% 21% 35% 1% 258Democrats (no lean) 29% 44% 16% 9% 2% 608Independents (no lean) 8% 24% 26% 38% 5% 581Republicans (no lean) 4% 8% 15% 73% 1% 623Liberal (1-3) 27% 46% 16% 11% 0% 471Moderate (4) 12% 32% 26% 26% 3% 498Conservative (5-7) 5% 8% 16% 69% 1% 686
Note: Row proportions may total to larger than one-hundred percent due to rounding.
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4 Morning Consult
Table 3: Do you approve or disapprove of the job Barack Obama is doing as President?
Demographic Approve DisapproveDont Know /No Opinion Total N
Registered Voters 38% 59% 2% 1811Male 35% 64% 1% 844Female 41% 55% 4% 967
Age: 18-29 48% 46% 6% 284Age: 30-44 42% 55% 3% 457Age: 45-64 38% 60% 2% 683Age: 65+ 28% 71% 1% 387Ethnicity - White 32% 67% 2% 1475Ethnicity - Hispanic 51% 43% 6% 161Ethnicity - Afr. Am. 78% 18% 4% 233Ethnicity - Other 48% 47% 6% 103Urban 49% 48% 3% 453Suburban 39% 59% 2% 877Rural 28% 69% 3% 481Income: Under 50k 42% 55% 3% 786Income: 50k-100k 37% 61% 3% 596Income: 100k+ 35% 64% 1% 430Northeast 41% 57% 3% 330Midwest 38% 58% 4% 428South 36% 61% 2% 674West 41% 58% 1% 380New England 40% 57% 2% 94Mid-Atlantic 41% 57% 3% 236East North Central 38% 58% 3% 292West North Central 38% 58% 4% 136South Atlantic 35% 63% 2% 361East South Central 34% 64% 2% 117West South Central 41% 57% 2% 194Mountain 39% 60% 1% 121Paci c 42% 57% 1% 259Democrats (no lean) 73% 25% 2% 608Independents (no lean) 32% 64% 5% 581Republicans (no lean) 11% 88% 1% 622Liberal (1-3) 72% 27% 0% 471Moderate (4) 44% 53% 3% 497Conservative (5-7) 14% 85% 1% 686Note: Row proportions may total to larger than one-hundred percent due to rounding.
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National Tracking Poll #141105, November, 2014 5
Table 4: Now, thinking about your vote in 2014 for federal offices such as U.S. Senate or Congress, what would you say is the top set of issues that motivated your vote?
DemographicEconomicIssues
HealthCare
IssuesSecurity Issues
SeniorsIssues
WomensIssues
EducationIssues Other:
TotalN
Registered Voters 42% 16% 15% 10% 5% 6% 6% 1811
Male 47% 14% 18% 11% 2% 4% 5% 844Female 38% 18% 12% 10% 8% 8% 6% 967Age: 18-29 38% 15% 11% 4% 13% 14% 5% 284Age: 30-44 49% 19% 9% 2% 7% 9% 6% 457Age: 45-64 43% 16% 19% 10% 3% 3% 6% 684Age: 65+ 36% 15% 16% 26% 1% 2% 5% 387Ethnicity - White 43% 16% 16% 10% 4% 4% 6% 1475Ethnicity - Hispanic 42% 18% 12% 5% 8% 11% 4% 162Ethnicity - Afr. Am. 36% 15% 9% 14% 8% 12% 5% 233Ethnicity - Other 37% 16% 14% 12% 9% 11% 2% 104Urban 38% 13% 13% 13% 7% 8% 8% 453Suburban 46% 15% 15% 9% 5% 5% 5% 879Rural 39% 21% 16% 10% 4% 5% 5% 481Income: Under 50k 35% 20% 12% 16% 6% 6% 6% 786Income: 50k-100k 45% 16% 15% 10% 4% 6% 5% 596Income: 100k+ 52% 11% 21% 2% 3% 5% 6% 431Northeast 45% 12% 18% 10% 5% 6% 5% 330Midwest 44% 19% 12% 10% 6% 4% 4% 427South 39% 18% 15% 10% 4% 6% 8% 673West 42% 14% 16% 11% 6% 8% 3% 380New England 60% 13% 13% 5% 2% 3% 4% 95Mid-Atlantic 39% 11% 20% 12% 6% 8% 5% 235East North Central 48% 18% 11% 10% 5% 4% 3% 291West North Central 38% 20% 14% 10% 8% 4% 6% 136South Atlantic 42% 19% 12% 9% 4% 5% 8% 362East South Central 34% 18% 19% 9% 3% 5% 10% 119West South Central 37% 16% 16% 13% 4% 7% 8% 194Mountain 43% 14% 16% 12% 7% 5% 3% 122Paci c 41% 15% 16% 11% 5% 10% 3% 258Democrats (no lean) 42% 17% 6% 14% 8% 8% 6% 607Independents (no lean) 46% 16% 14% 9% 4% 5% 6% 582Republicans (no lean) 39% 15% 25% 8% 3% 5% 5% 622Liberal (1-3) 40% 18% 6% 12% 10% 8% 6% 472Moderate (4) 46% 14% 12% 13% 2% 6% 7% 497
Conservative (5-7) 43% 15% 24% 7% 3% 4% 3% 686Note: Row proportions may total to larger than one-hundred percent due to rounding.
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Table 5: inking about the Consumer Financial Protection Bureau (CFPB), an agency of the federal govern-ment that oversees consumer nancial transactions, please indicate which point of view you agree with more,even if neither is exactly right
Demographic
e CFBP shouldcontinue to befunded by the
Federal Reserve,without
Congressionalinput.
e CFBP shouldbe funded by anappropriations
bill fromCongress, like
most otherfederal agencies.
Dont Know /No Opinion Total N
Registered Voters 24% 37% 40% 1807Male 26% 43% 32% 844Female 22% 32% 47% 964Age: 18-29 22% 35% 43% 283Age: 30-44 25% 37% 38% 455Age: 45-64 22% 37% 40% 683Age: 65+ 25% 37% 38% 387Ethnicity - White 24% 38% 38% 1474Ethnicity - Hispanic 24% 39% 37% 161Ethnicity - Afr. Am. 22% 27% 51% 231Ethnicity - Other 21% 36% 43% 102Urban 26% 33% 40% 453Suburban 23% 40% 37% 875Rural 22% 33% 45% 481Income: Under 50k 22% 33% 46% 786Income: 50k-100k 25% 38% 37% 593Income: 100k+ 25% 43% 32% 430Northeast 28% 31% 41% 331Midwest 21% 35% 44% 427South 23% 37% 39% 672West 22% 43% 35% 378New England 24% 40% 37% 93Mid-Atlantic 31% 27% 42% 236East North Central 18% 34% 48% 291West North Central 27% 36% 36% 135South Atlantic 24% 42% 33% 362East South Central 20% 26% 54% 116West South Central 24% 35% 41% 194Mountain 20% 44% 36% 122Paci c 23% 42% 34% 256
Democrats (no lean) 28% 33% 38% 604Independents (no lean) 24% 37% 40% 581Republicans (no lean) 19% 40% 41% 623Liberal (1-3) 34% 34% 32% 469Moderate (4) 25% 34% 42% 496Conservative (5-7) 19% 45% 36% 686Note: Row proportions may total to larger than one-hundred percent due to rounding.
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National Tracking Poll #141105, November, 2014 7
Table 6: For the upcoming holiday shopping season, please indicate which of the following ways you are likely to give gi s.Gi cards / certi cates purchased in a store (Among respondents in Sample A)
Demographic Selected Not Selected Total N
Registered Voters 47% 53% 882Male 42% 58% 408
Female 50% 50% 473Age: 18-29 53% 47% 146Age: 30-44 46% 54% 206Age: 45-64 50% 50% 361Age: 65+ 33% 67% 168Ethnicity - White 47% 53% 705Ethnicity - Hispanic 41% 59% 76Ethnicity - Afr. Am. 48% 52% 125Ethnicity - Other 44% 56% 52Urban 45% 55% 203Suburban 46% 54% 444Rural 49% 51% 235Income: Under 50k 42% 58% 371Income: 50k-100k 49% 51% 303Income: 100k+ 52% 48% 206Northeast 53% 47% 168Midwest 49% 51% 223South 41% 59% 299West 46% 54% 191New England 58% 42% 52Mid-Atlantic 51% 49% 116East North Central 52% 48% 153West North Central 43% 57% 70South Atlantic 40% 60% 168East South Central 37% 63% 46West South Central 44% 56% 85Mountain 50% 50% 70Paci c 44% 56% 122Democrats (no lean) 44% 56% 296Independents (no lean) 48% 52% 267Republicans (no lean) 48% 52% 317Liberal (1-3) 40% 60% 223Moderate (4) 47% 53% 226Conservative (5-7) 49% 51% 360
Note: Row proportions may total to larger than one-hundred percent due to rounding.
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Table 7: For the upcoming holiday shopping season, please indicate which of the following ways you are likely to give gi s.Gi cards / certi cates purchased online (Among respondents in Sample A)
Demographic Selected Not Selected Total N
Registered Voters 27% 73% 881Male 30% 70% 408
Female 25% 75% 473Age: 18-29 31% 69% 146Age: 30-44 35% 65% 206Age: 45-64 27% 73% 361Age: 65+ 13% 87% 168Ethnicity - White 29% 71% 705Ethnicity - Hispanic 28% 72% 76Ethnicity - Afr. Am. 22% 78% 124Ethnicity - Other 19% 81% 52Urban 30% 70% 202Suburban 28% 72% 444Rural 23% 77% 235Income: Under 50k 22% 78% 372Income: 50k-100k 32% 68% 303Income: 100k+ 30% 70% 207Northeast 29% 71% 168Midwest 26% 74% 223South 29% 71% 299West 23% 77% 191New England 25% 75% 52Mid-Atlantic 31% 69% 117East North Central 22% 78% 153West North Central 37% 63% 70South Atlantic 32% 68% 168East South Central 29% 71% 45West South Central 25% 75% 85Mountain 30% 70% 69Paci c 19% 81% 122Democrats (no lean) 27% 73% 297Independents (no lean) 28% 72% 267Republicans (no lean) 27% 73% 318Liberal (1-3) 30% 70% 223Moderate (4) 21% 79% 225Conservative (5-7) 30% 70% 360
Note: Row proportions may total to larger than one-hundred percent due to rounding.
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National Tracking Poll #141105, November, 2014 9
Table 8: For the upcoming holiday shopping season, please indicate which of the following ways you are likely to give gi s.Presents purchased in a store (Among respondents in Sample A)
Demographic Selected Not Selected Total N
Registered Voters 65% 35% 881Male 63% 37% 408
Female 67% 33% 473Age: 18-29 65% 35% 146Age: 30-44 67% 33% 205Age: 45-64 65% 35% 361Age: 65+ 63% 37% 168Ethnicity - White 69% 31% 705Ethnicity - Hispanic 75% 25% 76Ethnicity - Afr. Am. 48% 52% 124Ethnicity - Other 54% 46% 52Urban 64% 36% 203Suburban 65% 35% 444Rural 68% 32% 235Income: Under 50k 58% 42% 372Income: 50k-100k 72% 28% 304Income: 100k+ 67% 33% 206Northeast 65% 35% 169Midwest 62% 38% 222South 63% 37% 299West 73% 27% 191New England 71% 29% 51Mid-Atlantic 62% 38% 117East North Central 59% 41% 153West North Central 68% 32% 69South Atlantic 59% 41% 168East South Central 59% 41% 46West South Central 72% 28% 85Mountain 74% 26% 69Paci c 72% 28% 122Democrats (no lean) 60% 40% 297Independents (no lean) 63% 37% 268Republicans (no lean) 72% 28% 318Liberal (1-3) 61% 39% 223Moderate (4) 71% 29% 225Conservative (5-7) 65% 35% 359
Note: Row proportions may total to larger than one-hundred percent due to rounding.
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Table 9: For the upcoming holiday shopping season, please indicate which of the following ways you are likely to give gi s.Presents purchased online (Among respondents in Sample A)
Demographic Selected Not Selected Total N
Registered Voters 53% 47% 882Male 48% 52% 408
Female 57% 43% 473Age: 18-29 65% 35% 146Age: 30-44 61% 39% 205Age: 45-64 53% 47% 361Age: 65+ 31% 69% 169Ethnicity - White 55% 45% 705Ethnicity - Hispanic 49% 51% 76Ethnicity - Afr. Am. 40% 60% 125Ethnicity - Other 44% 56% 52Urban 49% 51% 202Suburban 56% 44% 443Rural 49% 51% 235Income: Under 50k 42% 58% 372Income: 50k-100k 60% 40% 303Income: 100k+ 60% 40% 206Northeast 50% 50% 169Midwest 50% 50% 223South 55% 45% 299West 55% 45% 191New England 62% 38% 52Mid-Atlantic 44% 56% 117East North Central 47% 53% 153West North Central 56% 44% 70South Atlantic 56% 44% 168East South Central 46% 54% 46West South Central 56% 44% 85Mountain 57% 43% 70Paci c 54% 46% 122Democrats (no lean) 51% 49% 297Independents (no lean) 54% 46% 267Republicans (no lean) 54% 46% 317Liberal (1-3) 53% 47% 223Moderate (4) 50% 50% 226Conservative (5-7) 56% 44% 360
Note: Row proportions may total to larger than one-hundred percent due to rounding.
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National Tracking Poll #141105, November, 2014 11
Table 10: For the upcoming holiday shopping season, please indicate which of the following ways you are likely to give gi s.None of the above (Among respondents in Sample A)
Demographic Selected Not Selected Total N
Registered Voters 9% 91% 881Male 11% 89% 408
Female 7% 93% 474Age: 18-29 8% 92% 145Age: 30-44 8% 92% 205Age: 45-64 7% 93% 361Age: 65+ 15% 85% 168Ethnicity - White 7% 93% 705Ethnicity - Hispanic 5% 95% 76Ethnicity - Afr. Am. 15% 85% 124Ethnicity - Other 15% 85% 52Urban 11% 89% 203Suburban 9% 91% 443Rural 6% 94% 235Income: Under 50k 11% 89% 371Income: 50k-100k 8% 92% 303Income: 100k+ 8% 92% 207Northeast 6% 94% 168Midwest 13% 87% 222South 9% 91% 299West 6% 94% 191New England 2% 98% 52Mid-Atlantic 9% 91% 117East North Central 12% 88% 153West North Central 13% 87% 70South Atlantic 8% 92% 168East South Central 15% 85% 46West South Central 7% 93% 85Mountain 7% 93% 69Paci c 7% 93% 122Democrats (no lean) 10% 90% 296Independents (no lean) 10% 90% 267Republicans (no lean) 6% 94% 318Liberal (1-3) 10% 90% 223Moderate (4) 8% 92% 226Conservative (5-7) 8% 92% 359
Note: Row proportions may total to larger than one-hundred percent due to rounding.
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Table 11: For the upcoming holiday shopping season, and considering data breaches at retailers such as HomeDepot and Target, please indicate which of the following ways you are likely to give gi s.Gi cards / certi cates purchased in a store (Among respondents in Sample B)
Demographic Selected Not Selected Total N
Registered Voters 36% 64% 930Male 36% 64% 437
Female 36% 64% 493Age: 18-29 26% 74% 138Age: 30-44 43% 57% 251Age: 45-64 38% 62% 322Age: 65+ 31% 69% 218Ethnicity - White 36% 64% 770Ethnicity - Hispanic 34% 66% 85Ethnicity - Afr. Am. 34% 66% 108Ethnicity - Other 31% 69% 52Urban 36% 64% 250Suburban 38% 62% 433Rural 32% 68% 246Income: Under 50k 30% 70% 414Income: 50k-100k 41% 59% 292Income: 100k+ 41% 59% 224Northeast 41% 59% 162Midwest 30% 70% 205South 36% 64% 374West 39% 61% 189New England 38% 62% 42Mid-Atlantic 42% 58% 120East North Central 32% 68% 139West North Central 26% 74% 66South Atlantic 37% 63% 194East South Central 28% 72% 71West South Central 39% 61% 109Mountain 38% 62% 53Paci c 39% 61% 137Democrats (no lean) 32% 68% 311Independents (no lean) 34% 66% 314Republicans (no lean) 43% 57% 305Liberal (1-3) 38% 62% 249Moderate (4) 39% 61% 272Conservative (5-7) 36% 64% 327
Note: Row proportions may total to larger than one-hundred percent due to rounding.
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National Tracking Poll #141105, November, 2014 13
Table 12: For the upcoming holiday shopping season, and considering data breaches at retailers such as HomeDepot and Target, please indicate which of the following ways you are likely to give gi s.Gi cards / certi cates purchased online (Among respondents in Sample B)
Demographic Selected Not Selected Total N
Registered Voters 19% 81% 930Male 21% 79% 437
Female 18% 82% 493Age: 18-29 16% 84% 139Age: 30-44 29% 71% 251Age: 45-64 18% 82% 322Age: 65+ 12% 88% 218Ethnicity - White 20% 80% 770Ethnicity - Hispanic 22% 78% 85Ethnicity - Afr. Am. 17% 83% 109Ethnicity - Other 12% 88% 51Urban 22% 78% 251Suburban 21% 79% 433Rural 14% 86% 246Income: Under 50k 14% 86% 414Income: 50k-100k 22% 78% 292Income: 100k+ 26% 74% 223Northeast 24% 76% 161Midwest 21% 79% 204South 17% 83% 374West 19% 81% 189New England 19% 81% 42Mid-Atlantic 26% 74% 119East North Central 20% 80% 139West North Central 24% 76% 66South Atlantic 19% 81% 193East South Central 8% 92% 71West South Central 17% 83% 109Mountain 23% 77% 53Paci c 17% 83% 137Democrats (no lean) 17% 83% 310Independents (no lean) 18% 82% 314Republicans (no lean) 23% 77% 306Liberal (1-3) 18% 82% 249Moderate (4) 23% 77% 272Conservative (5-7) 19% 81% 327
Note: Row proportions may total to larger than one-hundred percent due to rounding.
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Table 13: For the upcoming holiday shopping season, and considering data breaches at retailers such as HomeDepot and Target, please indicate which of the following ways you are likely to give gi s.Presents purchased in a store (Among respondents in Sample B)
Demographic Selected Not Selected Total N
Registered Voters 56% 44% 929Male 52% 48% 436
Female 60% 40% 493Age: 18-29 62% 38% 138Age: 30-44 56% 44% 252Age: 45-64 57% 43% 322Age: 65+ 52% 48% 218Ethnicity - White 56% 44% 770Ethnicity - Hispanic 57% 43% 86Ethnicity - Afr. Am. 55% 45% 108Ethnicity - Other 55% 45% 51Urban 55% 45% 250Suburban 53% 47% 433Rural 63% 37% 246Income: Under 50k 57% 43% 414Income: 50k-100k 53% 47% 293Income: 100k+ 60% 40% 224Northeast 53% 47% 161Midwest 59% 41% 205South 58% 42% 374West 52% 48% 189New England 48% 52% 42Mid-Atlantic 55% 45% 119East North Central 58% 42% 139West North Central 61% 39% 66South Atlantic 56% 44% 194East South Central 62% 38% 71West South Central 59% 41% 110Mountain 58% 42% 53Paci c 49% 51% 136Democrats (no lean) 56% 44% 310Independents (no lean) 57% 43% 314Republicans (no lean) 55% 45% 306Liberal (1-3) 55% 45% 249Moderate (4) 57% 43% 272Conservative (5-7) 57% 43% 327
Note: Row proportions may total to larger than one-hundred percent due to rounding.
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National Tracking Poll #141105, November, 2014 15
Table 14: For the upcoming holiday shopping season, and considering data breaches at retailers such as HomeDepot and Target, please indicate which of the following ways you are likely to give gi s.Presents purchased online (Among respondents in Sample B)
Demographic Selected Not Selected Total N
Registered Voters 39% 61% 930Male 42% 58% 437
Female 37% 63% 493Age: 18-29 50% 50% 138Age: 30-44 45% 55% 251Age: 45-64 43% 57% 322Age: 65+ 21% 79% 218Ethnicity - White 41% 59% 770Ethnicity - Hispanic 38% 62% 85Ethnicity - Afr. Am. 28% 72% 109Ethnicity - Other 35% 65% 51Urban 34% 66% 251Suburban 42% 58% 433Rural 39% 61% 246Income: Under 50k 29% 71% 414Income: 50k-100k 41% 59% 292Income: 100k+ 57% 43% 224Northeast 50% 50% 161Midwest 32% 68% 205South 36% 64% 375West 44% 56% 189New England 45% 55% 42Mid-Atlantic 51% 49% 119East North Central 31% 69% 139West North Central 34% 66% 65South Atlantic 32% 68% 194East South Central 39% 61% 71West South Central 41% 59% 110Mountain 49% 51% 53Paci c 43% 57% 136Democrats (no lean) 41% 59% 311Independents (no lean) 40% 60% 313Republicans (no lean) 37% 63% 305Liberal (1-3) 47% 53% 249Moderate (4) 42% 58% 272Conservative (5-7) 35% 65% 327
Note: Row proportions may total to larger than one-hundred percent due to rounding.
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Table 15: For the upcoming holiday shopping season, and considering data breaches at retailers such as HomeDepot and Target, please indicate which of the following ways you are likely to give gi s.None of the above (Among respondents in Sample B)
Demographic Selected Not Selected Total N
Registered Voters 14% 86% 930Male 16% 84% 437
Female 13% 87% 493Age: 18-29 14% 86% 138Age: 30-44 8% 92% 251Age: 45-64 14% 86% 322Age: 65+ 22% 78% 218Ethnicity - White 14% 86% 771Ethnicity - Hispanic 9% 91% 85Ethnicity - Afr. Am. 17% 83% 108Ethnicity - Other 16% 84% 51Urban 17% 83% 250Suburban 14% 86% 433Rural 12% 88% 245Income: Under 50k 21% 79% 414Income: 50k-100k 10% 90% 292Income: 100k+ 9% 91% 224Northeast 9% 91% 161Midwest 19% 81% 205South 13% 87% 375West 17% 83% 189New England 9% 91% 43Mid-Atlantic 9% 91% 120East North Central 18% 82% 140West North Central 20% 80% 66South Atlantic 12% 88% 194East South Central 21% 79% 71West South Central 9% 91% 110Mountain 17% 83% 53Paci c 18% 82% 137Democrats (no lean) 13% 87% 310Independents (no lean) 17% 83% 314Republicans (no lean) 12% 88% 306Liberal (1-3) 11% 89% 249Moderate (4) 11% 89% 272Conservative (5-7) 16% 84% 326
Note: Row proportions may total to larger than one-hundred percent due to rounding.
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National Tracking Poll #141105, November, 2014 17
Table 16: What is your age? Demographic Age: 18-29 Age: 30-44 Age: 45-64 Age: 65+ Total N
Registered Voters 16% 25% 38% 21% 1811Male 12% 21% 38% 29% 844Female 19% 29% 37% 15% 968Age: 18-29 100% 0% 0% 0% 284
Age: 30-44 0% 100% 0% 0% 457Age: 45-64 0% 0% 100% 0% 683Age: 65+ 0% 0% 0% 100% 387Ethnicity - White 13% 25% 39% 23% 1474Ethnicity - Hispanic 35% 38% 24% 4% 161Ethnicity - Afr. Am. 24% 26% 36% 15% 233Ethnicity - Other 37% 27% 26% 10% 103Urban 19% 30% 32% 19% 453Suburban 16% 22% 38% 24% 877Rural 12% 26% 42% 19% 481Income: Under 50k 20% 22% 36% 23% 786Income: 50k-100k 14% 31% 33% 21% 595Income: 100k+ 10% 23% 48% 19% 430Northeast 8% 30% 40% 21% 331Midwest 16% 26% 39% 19% 428South 17% 24% 36% 23% 673West 20% 23% 38% 20% 381New England 4% 28% 41% 27% 94Mid-Atlantic 10% 31% 40% 19% 237East North Central 15% 24% 41% 21% 292West North Central 18% 31% 35% 16% 134South Atlantic 16% 21% 34% 29% 361East South Central 15% 28% 37% 21% 116West South Central 20% 28% 37% 15% 194Mountain 14% 25% 39% 21% 122Paci c 22% 21% 37% 19% 258Democrats (no lean) 17% 28% 38% 17% 607Independents (no lean) 18% 27% 36% 19% 581Republicans (no lean) 12% 21% 40% 28% 624Liberal (1-3) 21% 29% 35% 15% 472Moderate (4) 13% 28% 39% 20% 498Conservative (5-7) 12% 19% 41% 27% 686Note: Row proportions may total to larger than one-hundred percent due to rounding.
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Table 17: What is your gender? Demographic Male Female Total N
Registered Voters 47% 53% 1811Male 100% 0% 844Female 0% 100% 967Age: 18-29 35% 65% 284
Age: 30-44 39% 61% 457Age: 45-64 47% 53% 684Age: 65+ 63% 37% 387Ethnicity - White 51% 49% 1475Ethnicity - Hispanic 32% 68% 161Ethnicity - Afr. Am. 23% 77% 233Ethnicity - Other 35% 65% 104Urban 49% 51% 454Suburban 52% 48% 877Rural 35% 65% 481Income: Under 50k 36% 64% 786Income: 50k-100k 47% 53% 595Income: 100k+ 66% 34% 430Northeast 51% 49% 330Midwest 45% 55% 427South 43% 57% 673West 51% 49% 380New England 50% 50% 94Mid-Atlantic 51% 49% 236East North Central 43% 57% 292West North Central 51% 49% 136South Atlantic 47% 53% 362East South Central 38% 62% 117West South Central 39% 61% 194Mountain 50% 50% 122Paci c 51% 49% 259Democrats (no lean) 38% 62% 608Independents (no lean) 53% 47% 581Republicans (no lean) 50% 50% 623Liberal (1-3) 45% 55% 472Moderate (4) 49% 51% 497Conservative (5-7) 53% 47% 686Note: Row proportions may total to larger than one-hundred percent due to rounding.
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National Tracking Poll #141105, November, 2014 19
Table 18: What is the last grade or class you completed in school?
Demographic
None,or
grade1-8
Highschool
in-com-plete(grades9-11)
Highschooldiploma
orequiv-alent,
nofur-ther
school-ing
Technicalor
voca-tionalschoola erhigh
school
Somecol-lege,node-gree
Associatesor
two- yearcol-legede-gree
Four- yearcol-legede-gree
Graduateor
pro-fes-
sionalschoola ercol-lege,node-gree
Graduateor
pro-fes-
sionalde-gree
TotalN
Registered Voters 0% 7% 27% 4% 18% 9% 22% 2% 10% 1812Male 0% 7% 22% 3% 18% 8% 26% 2% 13% 844Female 0% 6% 32% 5% 19% 10% 18% 2% 7% 968Age: 18-29 0% 7% 30% 3% 32% 9% 16% 1% 2% 285Age: 30-44 0% 5% 23% 4% 15% 10% 29% 3% 11% 458Age: 45-64 1% 7% 29% 5% 16% 10% 22% 1% 10% 684Age: 65+ 0% 8% 27% 3% 17% 7% 19% 3% 15% 386Ethnicity - White 0% 6% 28% 4% 18% 9% 24% 2% 10% 1475Ethnicity - Hispanic 1% 4% 28% 4% 19% 11% 22% 3% 9% 161Ethnicity - Afr. Am. 0% 15% 24% 6% 21% 13% 13% 3% 6% 233Ethnicity - Other 1% 4% 23% 2% 22% 5% 25% 2% 18% 102Urban 0% 7% 26% 3% 21% 8% 20% 3% 12% 453Suburban 0% 4% 22% 4% 19% 10% 27% 3% 11% 876Rural 1% 12% 39% 5% 14% 8% 15% 1% 5% 480Income: Under 50k 1% 12% 39% 5% 20% 9% 11% 1% 2% 787Income: 50k-100k 0% 2% 26% 4% 17% 10% 28% 2% 10% 596Income: 100k+ 0% 3% 8% 1% 18% 7% 35% 4% 23% 430Northeast 1% 4% 27% 3% 12% 8% 27% 2% 15% 331Midwest 0% 9% 33% 4% 18% 9% 18% 1% 8% 428South 0% 8% 30% 5% 16% 9% 20% 2% 9% 674West 0% 5% 16% 3% 28% 9% 27% 2% 10% 381New England 1% 0% 31% 4% 13% 5% 26% 3% 17% 95Mid-Atlantic 1% 6% 25% 3% 13% 9% 27% 2% 14% 237East North Central 0% 9% 31% 4% 19% 9% 18% 2% 8% 292West North Central 0% 8% 37% 4% 17% 8% 17% 1% 9% 136South Atlantic 0% 8% 25% 4% 16% 11% 22% 3% 11% 362East South Central 0% 9% 50% 6% 10% 7% 10% 2% 5% 116
West South Central 1% 8% 28% 8% 19% 7% 21% 1% 7% 194Mountain 0% 4% 19% 5% 21% 9% 28% 3% 11% 124Paci c 0% 5% 15% 2% 31% 10% 26% 2% 9% 257Democrats (no lean) 0% 7% 25% 5% 20% 9% 19% 3% 12% 607Independents (no lean) 0% 5% 27% 5% 17% 9% 24% 2% 10% 581Republicans (no lean) 0% 8% 29% 3% 18% 9% 23% 2% 7% 623Liberal (1-3) 0% 7% 23% 4% 22% 7% 22% 3% 13% 471Moderate (4) 0% 5% 30% 4% 17% 9% 22% 2% 10% 498Conservative (5-7) 0% 6% 24% 3% 19% 10% 25% 2% 10% 686Note: Row proportions may total to larger than one-hundred percent due to rounding.
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Table 19: Generally speaking, do you think of yourself as..
Demographic Republican Democrat IndependentSomething
else Total N
Registered Voters 34% 34% 27% 5% 1811Male 37% 27% 32% 4% 845Female 32% 39% 23% 5% 967
Age: 18-29 26% 37% 27% 10% 284Age: 30-44 28% 37% 29% 6% 457Age: 45-64 36% 33% 26% 4% 684Age: 65+ 44% 27% 28% 1% 387Ethnicity - White 40% 26% 30% 4% 1475Ethnicity - Hispanic 20% 43% 27% 10% 162Ethnicity - Afr. Am. 5% 75% 16% 4% 232Ethnicity - Other 24% 44% 21% 11% 103Urban 26% 42% 26% 6% 453Suburban 36% 32% 28% 4% 877Rural 38% 29% 28% 5% 481Income: Under 50k 30% 37% 28% 5% 786Income: 50k-100k 35% 30% 29% 5% 596Income: 100k+ 42% 31% 24% 3% 431Northeast 37% 30% 30% 4% 331Midwest 32% 38% 25% 4% 428South 34% 34% 28% 5% 674West 36% 32% 27% 5% 380New England 30% 30% 34% 6% 94Mid-Atlantic 39% 30% 27% 4% 237East North Central 29% 38% 29% 4% 292West North Central 39% 37% 19% 6% 135South Atlantic 32% 33% 32% 3% 362East South Central 43% 31% 20% 5% 118West South Central 31% 36% 25% 8% 194Mountain 37% 24% 34% 5% 123Paci c 36% 36% 23% 5% 258Democrats (no lean) 0% 100% 0% 0% 607Independents (no lean) 0% 0% 85% 15% 581Republicans (no lean) 100% 0% 0% 0% 623Liberal (1-3) 11% 62% 24% 3% 471Moderate (4) 20% 37% 38% 5% 497Conservative (5-7) 63% 11% 24% 3% 686Note: Row proportions may total to larger than one-hundred percent due to rounding.
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National Tracking Poll #141105, November, 2014 21
Table 20: Do you consider yourself to be a supporter of the Tea Party Movement, or are you not a supporter of the Tea Party Movement?
Demographic Supporter Not a supporter Total N
Registered Voters 31% 69% 1807Male 34% 66% 843Female 29% 71% 964
Age: 18-29 31% 69% 283Age: 30-44 30% 70% 457Age: 45-64 34% 66% 682Age: 65+ 27% 73% 386Ethnicity - White 33% 67% 1472Ethnicity - Hispanic 35% 65% 161Ethnicity - Afr. Am. 18% 82% 233Ethnicity - Other 32% 68% 102Urban 24% 76% 451Suburban 30% 70% 877Rural 40% 60% 481Income: Under 50k 28% 72% 783Income: 50k-100k 35% 65% 593Income: 100k+ 32% 68% 430Northeast 28% 72% 330Midwest 26% 74% 426South 34% 66% 673West 34% 66% 380New England 19% 81% 94Mid-Atlantic 32% 68% 235East North Central 24% 76% 292West North Central 31% 69% 134South Atlantic 37% 63% 362East South Central 39% 61% 117West South Central 26% 74% 194Mountain 30% 70% 121Paci c 35% 65% 258Democrats (no lean) 14% 86% 606Independents (no lean) 25% 75% 580Republicans (no lean) 53% 47% 621Liberal (1-3) 16% 84% 472Moderate (4) 22% 78% 497Conservative (5-7) 52% 48% 684Note: Row proportions may total to larger than one-hundred percent due to rounding.
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22 Morning Consult
Table 21: inking about politics these days, how would you describe your political viewpoint?
Demographic
Very lib-eral Liberal
Slightly lib-eral Moderate
Slightly con-
serva-tive Conservative
Very con-
serva-tive
DontKnow
TotalN
Registered Voters 5% 11% 10% 27% 11% 16% 11% 9% 1811
Male 4% 10% 11% 29% 12% 19% 12% 3% 845Female 5% 12% 10% 26% 11% 13% 10% 13% 966Age: 18-29 8% 14% 13% 23% 9% 11% 9% 14% 285Age: 30-44 6% 13% 11% 31% 11% 10% 8% 11% 459Age: 45-64 4% 9% 11% 28% 14% 17% 11% 6% 684Age: 65+ 2% 11% 6% 26% 10% 24% 14% 7% 388Ethnicity - White 4% 11% 10% 27% 11% 18% 12% 7% 1476Ethnicity - Hispanic 9% 15% 19% 21% 12% 6% 7% 11% 162Ethnicity - Afr. Am. 9% 13% 10% 30% 12% 4% 4% 18% 233Ethnicity - Other 10% 8% 11% 31% 14% 11% 8% 9% 103Urban 6% 13% 12% 32% 9% 12% 8% 9% 453Suburban 4% 11% 10% 28% 12% 18% 10% 6% 879Rural 5% 9% 10% 22% 13% 15% 14% 12% 481Income: Under 50k 6% 10% 10% 27% 10% 13% 9% 14% 787Income: 50k-100k 5% 10% 10% 30% 10% 16% 12% 7% 596Income: 100k+ 2% 13% 11% 24% 16% 20% 12% 1% 429Northeast 5% 9% 11% 32% 18% 11% 8% 8% 331Midwest 5% 12% 9% 31% 7% 18% 9% 9% 429South 4% 10% 9% 25% 12% 18% 11% 12% 675West 6% 15% 13% 24% 11% 15% 13% 4% 379New England 7% 10% 13% 30% 14% 16% 3% 7% 94Mid-Atlantic 4% 8% 10% 33% 19% 9% 9% 8% 236East North Central 6% 11% 8% 35% 8% 17% 8% 8% 291West North Central 3% 13% 11% 24% 6% 21% 12% 10% 134South Atlantic 3% 12% 8% 25% 13% 19% 11% 9% 361East South Central 4% 4% 11% 17% 9% 18% 18% 17% 116West South Central 3% 9% 10% 31% 10% 15% 8% 15% 193Mountain 2% 13% 12% 26% 7% 17% 14% 7% 122Paci c 8% 15% 14% 22% 12% 13% 13% 3% 259Democrats (no lean) 9% 25% 14% 30% 7% 3% 2% 9% 607Independents (no lean) 3% 7% 13% 37% 14% 12% 5% 10% 582Republicans (no lean) 2% 2% 4% 16% 13% 32% 24% 7% 623Liberal (1-3) 18% 42% 39% 0% 0% 0% 0% 0% 472Moderate (4) 0% 0% 0% 100% 0% 0% 0% 0% 497
Conservative (5-7) 0% 0% 0% 0% 30% 42% 28% 0% 686Note: Row proportions may total to larger than one-hundred percent due to rounding.
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National Tracking Poll #141105, November, 2014 23
Table 22: inking about politics these days, how would you describe your political viewpoint?
Demographic Liberal (1-3) Moderate (4)Conservative
(5-7) Total N
Registered Voters 29% 30% 41% 1655Male 26% 30% 44% 818Female 31% 30% 39% 837
Age: 18-29 40% 27% 33% 245Age: 30-44 33% 34% 33% 409Age: 45-64 26% 30% 44% 642Age: 65+ 20% 28% 52% 360Ethnicity - White 27% 29% 44% 1369Ethnicity - Hispanic 48% 24% 28% 144Ethnicity - Afr. Am. 40% 36% 24% 192Ethnicity - Other 31% 34% 35% 94Urban 34% 36% 31% 413Suburban 27% 30% 44% 822Rural 27% 26% 48% 421Income: Under 50k 31% 32% 37% 675Income: 50k-100k 27% 32% 41% 555Income: 100k+ 27% 25% 48% 427Northeast 26% 35% 39% 306Midwest 29% 34% 37% 391South 26% 28% 46% 595West 35% 25% 40% 365New England 32% 32% 36% 88Mid-Atlantic 24% 36% 40% 218East North Central 28% 38% 35% 268West North Central 31% 26% 43% 122South Atlantic 26% 27% 47% 331East South Central 24% 21% 55% 96West South Central 26% 36% 39% 166Mountain 30% 28% 42% 113Paci c 37% 23% 40% 252Democrats (no lean) 53% 33% 14% 550Independents (no lean) 25% 41% 34% 524Republicans (no lean) 9% 17% 74% 581Liberal (1-3) 100% 0% 0% 472Moderate (4) 0% 100% 0% 497Conservative (5-7) 0% 0% 100% 686Note: Row proportions may total to larger than one-hundred percent due to rounding.
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Table 23: Are you, yourself, of Hispanic origin or descent, such as Mexican, Puerto Rican, Cuban, or someother Spanish background?
Demographic Yes No Total N
Registered Voters 9% 91% 1811Male 6% 94% 844Female 11% 89% 967
Age: 18-29 20% 80% 284Age: 30-44 13% 87% 457Age: 45-64 6% 94% 683Age: 65+ 2% 98% 387Ethnicity - White 8% 92% 1475Ethnicity - Hispanic 100% 0% 161Ethnicity - Afr. Am. 3% 97% 233Ethnicity - Other 33% 67% 104Urban 12% 88% 453Suburban 8% 92% 877Rural 8% 92% 480Income: Under 50k 9% 91% 786Income: 50k-100k 12% 88% 596Income: 100k+ 5% 95% 430Northeast 6% 94% 330Midwest 7% 93% 428South 8% 92% 674West 16% 84% 380New England 2% 98% 95Mid-Atlantic 8% 92% 237East North Central 5% 95% 292West North Central 10% 90% 135South Atlantic 7% 93% 362East South Central 2% 98% 117West South Central 13% 87% 194Mountain 13% 87% 122Paci c 17% 83% 258Democrats (no lean) 11% 89% 607Independents (no lean) 10% 90% 581Republicans (no lean) 5% 95% 623Liberal (1-3) 15% 85% 472Moderate (4) 7% 93% 497Conservative (5-7) 6% 94% 686Note: Row proportions may total to larger than one-hundred percent due to rounding.
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National Tracking Poll #141105, November, 2014 25
Table 24: Which term below best describes your race or background?
DemographicAmerican
IndianAsian
American Black White Other Total N
Registered Voters 1% 3% 13% 81% 2% 1811Male 1% 2% 6% 89% 1% 844Female 1% 5% 19% 75% 2% 967
Age: 18-29 2% 6% 19% 68% 4% 284Age: 30-44 1% 4% 13% 81% 2% 456Age: 45-64 1% 2% 12% 84% 1% 683Age: 65+ 0% 2% 9% 89% 1% 386Ethnicity - White 0% 0% 0% 100% 0% 1475Ethnicity - Hispanic 4% 2% 4% 75% 15% 160Ethnicity - Afr. Am. 0% 0% 100% 0% 0% 233Ethnicity - Other 15% 57% 0% 0% 28% 103Urban 1% 5% 19% 73% 2% 453Suburban 1% 4% 12% 82% 1% 878Rural 1% 1% 8% 88% 1% 481Income: Under 50k 1% 2% 19% 75% 2% 786Income: 50k-100k 1% 3% 9% 85% 2% 595Income: 100k+ 0% 5% 7% 87% 0% 430Northeast 1% 5% 10% 82% 2% 331Midwest 2% 2% 11% 84% 1% 428South 0% 2% 19% 78% 1% 673West 1% 6% 7% 83% 3% 381New England 0% 4% 5% 90% 0% 94Mid-Atlantic 1% 6% 12% 80% 2% 235East North Central 1% 2% 12% 84% 1% 292West North Central 4% 1% 7% 86% 1% 135South Atlantic 0% 2% 19% 78% 1% 362East South Central 2% 2% 21% 76% 0% 116West South Central 0% 3% 17% 78% 2% 194Mountain 1% 6% 3% 88% 2% 123Paci c 1% 5% 9% 81% 3% 258Democrats (no lean) 1% 4% 29% 64% 2% 608Independents (no lean) 1% 3% 8% 86% 2% 582Republicans (no lean) 0% 3% 2% 94% 0% 622Liberal (1-3) 1% 3% 16% 78% 2% 473Moderate (4) 1% 4% 14% 80% 1% 496Conservative (5-7) 0% 3% 7% 88% 1% 685Note: Row proportions may total to larger than one-hundred percent due to rounding.
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Table 25: Are you a member of a labor union?
DemographicPublic Sector
UnionPrivate Sector
UnionNot in Labor
Union Total N
Registered Voters 4% 4% 92% 1811Male 5% 4% 92% 845Female 4% 4% 93% 967
Age: 18-29 2% 4% 94% 284Age: 30-44 4% 5% 91% 457Age: 45-64 5% 3% 92% 683Age: 65+ 5% 2% 94% 386Ethnicity - White 4% 4% 92% 1474Ethnicity - Hispanic 4% 8% 88% 162Ethnicity - Afr. Am. 4% 2% 94% 232Ethnicity - Other 6% 6% 88% 103Urban 8% 5% 87% 453Suburban 3% 3% 94% 876Rural 2% 3% 96% 480Income: Under 50k 3% 4% 93% 785Income: 50k-100k 5% 4% 91% 596Income: 100k+ 5% 3% 93% 430Northeast 8% 5% 87% 331Midwest 4% 5% 91% 426South 1% 1% 98% 674West 7% 5% 89% 379New England 7% 5% 87% 94Mid-Atlantic 7% 5% 88% 236East North Central 5% 5% 90% 292West North Central 2% 4% 93% 135South Atlantic 1% 2% 97% 362East South Central 1% 1% 98% 117West South Central 1% 0% 99% 194Mountain 2% 2% 96% 123Paci c 9% 7% 85% 259Democrats (no lean) 5% 6% 89% 607Independents (no lean) 3% 3% 94% 581Republicans (no lean) 4% 2% 94% 622Liberal (1-3) 8% 6% 86% 472Moderate (4) 4% 3% 93% 497Conservative (5-7) 2% 2% 95% 686Note: Row proportions may total to larger than one-hundred percent due to rounding.
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National Tracking Poll #141105, November, 2014 27
Table 26: What is your current marital status?
Demographic
Single,nevermar-ried Married Separated Divorced Widowed
Living with a
partner Total N
Registered Voters 18% 58% 2% 11% 7% 5% 1811
Male 16% 64% 2% 9% 4% 5% 844Female 19% 52% 2% 13% 9% 6% 967Age: 18-29 64% 24% 0% 2% 1% 9% 285Age: 30-44 15% 65% 5% 7% 0% 8% 456Age: 45-64 9% 65% 2% 15% 5% 5% 684Age: 65+ 2% 61% 1% 14% 21% 2% 386Ethnicity - White 13% 63% 2% 11% 6% 5% 1475Ethnicity - Hispanic 28% 58% 1% 8% 1% 6% 163Ethnicity - Afr. Am. 39% 32% 3% 9% 9% 7% 233Ethnicity - Other 33% 47% 0% 9% 9% 3% 103Urban 25% 49% 3% 13% 5% 6% 453Suburban 16% 60% 2% 9% 8% 5% 877Rural 14% 62% 2% 12% 5% 6% 481Income: Under 50k 23% 42% 3% 15% 11% 7% 786Income: 50k-100k 14% 67% 1% 9% 5% 4% 595Income: 100k+ 13% 74% 1% 5% 1% 5% 431Northeast 16% 57% 2% 8% 8% 9% 329Midwest 18% 60% 2% 10% 6% 4% 426South 17% 55% 2% 11% 8% 6% 673West 19% 61% 1% 13% 3% 3% 380New England 11% 62% 3% 12% 4% 9% 94Mid-Atlantic 17% 55% 2% 7% 9% 9% 235East North Central 18% 62% 1% 8% 4% 6% 293West North Central 18% 55% 2% 14% 10% 1% 136South Atlantic 19% 49% 2% 13% 10% 7% 363East South Central 13% 66% 3% 10% 1% 8% 116West South Central 18% 60% 2% 10% 8% 4% 194Mountain 14% 61% 0% 16% 5% 4% 122Paci c 22% 60% 2% 11% 3% 2% 259Democrats (no lean) 24% 49% 3% 10% 8% 6% 607Independents (no lean) 18% 55% 2% 12% 5% 8% 580Republicans (no lean) 11% 69% 0% 11% 6% 3% 623Liberal (1-3) 24% 49% 3% 9% 6% 8% 472Moderate (4) 17% 56% 3% 11% 7% 7% 497
Conservative (5-7) 13% 66% 1% 11% 6% 3% 686Note: Row proportions may total to larger than one-hundred percent due to rounding.
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Table 27: What is your annual household income?
Demographic
Under20
thou-sand
dollars
20 tounder
35thou-sand
35 tounder
50thou-sand
50 tounder
75thou-sand
75 tounder
100thou-sand
100thou-
sand ormore Total N
Registered Voters 14% 16% 13% 20% 13% 24% 1812Male 10% 13% 11% 18% 15% 33% 845Female 17% 19% 16% 22% 11% 15% 966Age: 18-29 19% 23% 13% 18% 12% 15% 284Age: 30-44 11% 15% 12% 23% 18% 21% 457Age: 45-64 15% 13% 12% 19% 10% 30% 683Age: 65+ 12% 18% 17% 20% 13% 21% 388Ethnicity - White 11% 16% 13% 20% 14% 26% 1474Ethnicity - Hispanic 13% 17% 12% 29% 16% 13% 162Ethnicity - Afr. Am. 31% 17% 15% 18% 6% 13% 234Ethnicity - Other 18% 15% 13% 20% 10% 23% 104Urban 20% 19% 13% 19% 11% 19% 453Suburban 8% 13% 13% 20% 14% 32% 877Rural 20% 19% 15% 21% 13% 13% 481Income: Under 50k 32% 37% 31% 0% 0% 0% 786Income: 50k-100k 0% 0% 0% 61% 39% 0% 596Income: 100k+ 0% 0% 0% 0% 0% 100% 430Northeast 7% 12% 15% 18% 15% 33% 331Midwest 16% 20% 16% 19% 13% 16% 427South 18% 16% 13% 22% 11% 20% 673West 10% 16% 9% 19% 14% 31% 380New England 6% 18% 13% 13% 17% 32% 93Mid-Atlantic 8% 10% 16% 19% 14% 34% 235East North Central 15% 20% 17% 18% 14% 16% 293West North Central 19% 19% 13% 21% 11% 16% 135South Atlantic 17% 14% 13% 21% 10% 24% 361East South Central 23% 22% 15% 24% 4% 12% 117West South Central 16% 14% 12% 23% 18% 17% 195Mountain 8% 18% 11% 21% 17% 25% 122Paci c 11% 15% 9% 18% 13% 34% 259Democrats (no lean) 20% 16% 12% 20% 9% 22% 608Independents (no lean) 14% 16% 15% 19% 16% 20% 581Republicans (no lean) 8% 16% 13% 20% 14% 29% 622Liberal (1-3) 16% 16% 12% 22% 10% 24% 473
Moderate (4) 13% 16% 14% 20% 16% 21% 498Conservative (5-7) 9% 15% 13% 20% 13% 30% 687Note: Row proportions may total to larger than one-hundred percent due to rounding.
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Table 29: Would you describe yourself as a born-again or evangelical Christian, or not? Demographic Yes No Total N
Registered Voters 36% 64% 1186Male 30% 70% 520Female 42% 58% 667Age: 18-29 39% 61% 155
Age: 30-44 36% 64% 280Age: 45-64 38% 62% 458Age: 65+ 33% 67% 294Ethnicity - White 31% 69% 956Ethnicity - Hispanic 38% 62% 96Ethnicity - Afr. Am. 62% 38% 181Ethnicity - Other 44% 56% 50Urban 39% 61% 280Suburban 29% 71% 574Rural 46% 54% 334Income: Under 50k 43% 57% 538Income: 50k-100k 41% 59% 385Income: 100k+ 16% 84% 263Northeast 18% 82% 205Midwest 33% 67% 313South 50% 50% 461West 30% 70% 207New England 10% 90% 61Mid-Atlantic 21% 79% 144East North Central 32% 68% 212West North Central 36% 64% 101South Atlantic 44% 56% 247East South Central 59% 41% 85West South Central 55% 45% 128Mountain 29% 71% 56Paci c 31% 69% 151Democrats (no lean) 42% 58% 388Independents (no lean) 28% 72% 332Republicans (no lean) 38% 62% 467Liberal (1-3) 34% 66% 254Moderate (4) 30% 70% 338Conservative (5-7) 41% 59% 506Note: Row proportions may total to larger than one-hundred percent due to rounding.
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National Tracking Poll #141105, November, 2014 31
Table 30: Aside from weddings and funerals, how o en do you attend religious servicesmore than once aweek, once a week, once or twice a month, a few times a year, seldom, or never?
Demographic
Morethan
once aweek
Once aweek
Onceor
twice amonth
A few times a year Seldom Never Total N
Registered Voters 9% 20% 10% 18% 25% 19% 1811Male 8% 18% 10% 17% 28% 19% 844Female 9% 21% 9% 19% 23% 18% 966Age: 18-29 9% 20% 10% 18% 19% 24% 285Age: 30-44 6% 19% 11% 19% 21% 23% 456Age: 45-64 7% 17% 11% 18% 27% 19% 682Age: 65+ 13% 25% 6% 17% 30% 9% 386Ethnicity - White 7% 19% 9% 19% 27% 20% 1474Ethnicity - Hispanic 9% 22% 10% 20% 16% 24% 162Ethnicity - Afr. Am. 18% 26% 14% 15% 16% 12% 233Ethnicity - Other 14% 20% 9% 17% 19% 21% 105Urban 9% 20% 9% 16% 26% 20% 452Suburban 6% 21% 11% 19% 24% 18% 878Rural 13% 16% 8% 18% 27% 19% 481Income: Under 50k 12% 20% 8% 16% 26% 18% 785Income: 50k-100k 8% 22% 9% 17% 23% 21% 595Income: 100k+ 3% 16% 14% 23% 27% 17% 430Northeast 3% 21% 9% 22% 24% 21% 331Midwest 6% 18% 12% 21% 26% 18% 427South 14% 20% 9% 15% 24% 18% 673West 7% 19% 9% 16% 28% 21% 380New England 1% 23% 10% 19% 18% 29% 94Mid-Atlantic 4% 21% 9% 23% 26% 17% 235East North Central 6% 18% 9% 21% 29% 17% 292West North Central 7% 16% 18% 23% 18% 18% 136South Atlantic 11% 20% 9% 14% 28% 19% 362East South Central 20% 21% 10% 9% 22% 18% 117West South Central 15% 22% 9% 21% 18% 16% 195Mountain 9% 21% 7% 17% 25% 20% 122Paci c 5% 19% 10% 16% 29% 21% 258Democrats (no lean) 7% 20% 9% 20% 23% 21% 607Independents (no lean) 8% 17% 8% 16% 26% 25% 581Republicans (no lean) 10% 22% 12% 18% 26% 11% 623Liberal (1-3) 7% 15% 7% 16% 27% 28% 473
Moderate (4) 6% 18% 11% 22% 25% 17% 497Conservative (5-7) 11% 24% 12% 18% 23% 12% 685Note: Row proportions may total to larger than one-hundred percent due to rounding.
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Table 31: Are you the parent or guardian of any children under 18 now living in your household? Demographic Yes No Total N
Registered Voters 31% 69% 1811Male 25% 75% 845Female 37% 63% 967Age: 18-29 31% 69% 284
Age: 30-44 68% 32% 457Age: 45-64 23% 77% 683Age: 65+ 2% 98% 387Ethnicity - White 30% 70% 1475Ethnicity - Hispanic 50% 50% 162Ethnicity - Afr. Am. 36% 64% 233Ethnicity - Other 30% 70% 103Urban 29% 71% 453Suburban 30% 70% 877Rural 36% 64% 480Income: Under 50k 29% 71% 786Income: 50k-100k 35% 65% 595Income: 100k+ 30% 70% 430Northeast 28% 72% 330Midwest 31% 69% 428South 32% 68% 673West 32% 68% 380New England 19% 81% 94Mid-Atlantic 32% 68% 236East North Central 29% 71% 292West North Central 36% 64% 135South Atlantic 27% 73% 362East South Central 37% 63% 117West South Central 38% 62% 195Mountain 30% 70% 122Paci c 33% 67% 258Democrats (no lean) 33% 67% 607Independents (no lean) 30% 70% 581Republicans (no lean) 30% 70% 623Liberal (1-3) 32% 68% 471Moderate (4) 32% 68% 497Conservative (5-7) 28% 72% 686Note: Row proportions may total to larger than one-hundred percent due to rounding.
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Table 32: Would you consider where you live to be...
Demographic An Urban AreaA Suburban
Area A Rural Area Total N
Registered Voters 25% 48% 27% 1811Male 26% 54% 20% 845Female 24% 44% 32% 967
Age: 18-29 31% 48% 21% 284Age: 30-44 29% 43% 28% 457Age: 45-64 21% 49% 30% 683Age: 65+ 22% 53% 24% 387Ethnicity - White 22% 49% 29% 1475Ethnicity - Hispanic 33% 43% 24% 161Ethnicity - Afr. Am. 36% 46% 17% 233Ethnicity - Other 36% 49% 15% 104Urban 100% 0% 0% 453Suburban 0% 100% 0% 877Rural 0% 0% 100% 481Income: Under 50k 30% 38% 33% 785Income: 50k-100k 23% 50% 27% 595Income: 100k+ 20% 66% 14% 430Northeast 23% 58% 19% 331Midwest 28% 44% 28% 428South 19% 48% 33% 674West 34% 46% 20% 380New England 19% 54% 27% 94Mid-Atlantic 25% 59% 16% 236East North Central 31% 44% 25% 291West North Central 21% 45% 33% 135South Atlantic 17% 56% 28% 362East South Central 18% 32% 50% 116West South Central 24% 43% 33% 195Mountain 26% 46% 28% 123Paci c 38% 46% 17% 258Democrats (no lean) 31% 46% 23% 607Independents (no lean) 25% 48% 27% 582Republicans (no lean) 19% 51% 30% 623Liberal (1-3) 30% 46% 24% 472Moderate (4) 30% 49% 22% 498Conservative (5-7) 18% 52% 29% 686Note: Row proportions may total to larger than one-hundred percent due to rounding.
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34 Morning Consult
Table 33: How would you describe your present employment situation?
Demographic
Job inthepri-
vatesector
Job ingov-ern-ment
Self-employed HomemakerStudent Retired UnemployedOther
TotalN
Registered Voters 33% 6% 8% 11% 6% 25% 7% 5% 1811Male 38% 5% 10% 2% 4% 32% 5% 4% 844Female 29% 7% 6% 18% 8% 19% 9% 6% 968Age: 18-29 23% 5% 8% 13% 35% 1% 9% 5% 284Age: 30-44 50% 8% 8% 19% 2% 2% 5% 6% 456Age: 45-64 38% 8% 9% 10% 0% 19% 11% 6% 684Age: 65+ 12% 1% 5% 1% 0% 80% 2% 0% 387Ethnicity - White 35% 5% 8% 11% 5% 26% 6% 4% 1475Ethnicity - Hispanic 45% 9% 7% 12% 12% 6% 6% 4% 161Ethnicity - Afr. Am. 21% 9% 8% 8% 11% 21% 15% 6% 234Ethnicity - Other 33% 11% 5% 6% 16% 16% 8% 7% 103Urban 37% 6% 7% 7% 6% 22% 10% 5% 454Suburban 35% 6% 8% 9% 7% 25% 6% 3% 879Rural 26% 5% 8% 17% 3% 26% 7% 7% 482Income: Under 50k 22% 3% 7% 13% 6% 29% 13% 7% 784Income: 50k-100k 36% 7% 8% 11% 5% 24% 5% 4% 595Income: 100k+ 49% 8% 9% 6% 8% 18% 1% 1% 430Northeast 41% 6% 8% 8% 2% 23% 7% 5% 331Midwest 29% 6% 10% 14% 4% 26% 8% 4% 428South 30% 5% 7% 11% 8% 26% 8% 5% 674West 36% 7% 8% 8% 9% 23% 6% 4% 380New England 47% 5% 5% 2% 1% 29% 5% 4% 93Mid-Atlantic 39% 6% 8% 10% 2% 21% 7% 6% 234East North Central 28% 4% 9% 13% 4% 27% 11% 3% 292West North Central 30% 8% 10% 18% 2% 25% 1% 5% 136South Atlantic 32% 6% 6% 10% 9% 28% 7% 2% 363East South Central 24% 3% 8% 16% 2% 27% 15% 6% 116West South Central 30% 6% 6% 11% 9% 22% 7% 10% 195Mountain 40% 6% 7% 8% 6% 26% 5% 2% 121Paci c 34% 7% 9% 7% 11% 21% 6% 4% 256Democrats (no lean) 30% 8% 7% 8% 8% 23% 10% 6% 608Independents (no lean) 35% 7% 9% 9% 6% 22% 8% 4% 580Republicans (no lean) 34% 3% 7% 15% 4% 29% 5% 4% 624Liberal (1-3) 33% 8% 9% 9% 9% 18% 10% 5% 471
Moderate (4) 34% 6% 8% 9% 5% 25% 7% 5% 497Conservative (5-7) 34% 5% 8% 10% 4% 30% 5% 4% 687Note: Row proportions may total to larger than one-hundred percent due to rounding.
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