Business Model Innovation in the Bridal Fashion Industry
Thinking Across Boundaries
www.dansant.co.uk
Questions
• Does business model innovation occur in the bridal fashion industry?
- Sub question: ‘Which types of business model innovation?’
- Can Dansant propose a solution for the challenges of the Bridal fashion industry?
Thinking Across Boundaries
www.dansant.co.uk
Business model innovation
• Business model Representation or blueprint of a business Transaction of value/moneybetween company and customer -‘HOW’
• Business model innovatie Restructuring of activities and competences to offer customer valuethat breaks with the industry recipe
• Business model canvas Visualrepresentation of a business model (Alexander Osterwalder) 9
buildingblocks
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www.dansant.co.uk
Customer Benefit• Access to inaccessible products at desirable pricing (50%
to -70% OFF)
• Wedding shopping everywhere at anytime with no constraints
• Find excellent quality products with competitive prices
• Discover a new way of dress hunting
• Be recognized as a VIP customer and have some privilege
• Be membership of a private club
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www.dansant.co.uk
Partner Benefit• Better cashflow
• Widen their distribution network
• Acquire new customers
• Maintain and increase their revenue by direct sales channel
• Diversify their distribution strategy by direct positioning
• Have additional revenue thanks to the private online channel
• No revenue and stock loss
Thinking Across Boundaries
www.dansant.co.uk
Owner Benefit• Low operating cost
• Large revenue sources (affiliation, commissions, auctions, subscription …)
• Profitable business model even if an economic crisis appeared
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www.dansant.co.uk
Value Added Services (VAS) • DS Runway-Free try on service
• Local store patners
• 1 Free exchange for size
• 0% APR monthly payment service
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www.dansant.co.uk
DS Runway
Thinking Across Boundaries
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Order Wedding dress and leave your UK size for try on
Receive your package to your home or workplace.
Try on your wedding dresses and decide what you want to keep
Book a free collection if you don’t want to keep the dress. Or pay on-line for the dress you want to keep
DS Runway• No deposit or card info required (Nothing to lose)
• Deliver to house(Parents house normally),Try on party and book free collection.
• Up to three delivery attempts
• Monday-Sunday delivery available
• Up to 2 working days
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DS Runway
www.dansant.co.uk
Local partner stores• Online appointment system
• Available in Conventry, London and Reading
• Boutique experience, affordable price
Thinking Across Boundaries
www.dansant.co.uk
1 Free exchange for size• All Adele Laurent Wedding dresses are entitled for a FREE size
exchange.
• You can now enjoy your weight loss.
• 6 Weeks notice time required.
Thinking Across Boundaries
www.dansant.co.uk
0%APR Monthly Payment Plan• Buy Now Pay 10 Months Later
Thinking Across Boundaries
www.dansant.co.uk
PARTNERS
Designer dress (Adele Laurent,
Benjamin Roberts)
Local Bridal stores
Entertainment industry (events, Disney tickets,
etc...)
Wedding Venues
travel industry (hotels, transportation, etc...
VALUE PROPOSITION
provide customers with High quality products
by (50% - 70%) discounts online
Provide the suppliers with private sales
channel of their over stock inventory without
harming their brand image
Strong brand name, high security
transaction, different products from different
industries on one platform
CUSTOMERS
Online shoppers
Partners (gathering data about their
targeted customers
KEY ACTIVITIES
Its a platform/ network activities
Arranging online sales events
Marketing the products and services on the
website (images, videos, trailers)
Receive products from suppliers (partners) to their warehouses after
closing the event
Deliver products to end-customers
RELATIONSHIPS
Automated services
Communities
KEY RESOURCES
Physical resources
Human resources
Warehouses and logistics system
DISTRIBUTION & ACQUISITION CHANNELS
Dansnat.co.uk(online platform)
Home delivery with minimum charges
Customer service 24 H/D
Prior sales event emails
Customer satisfaction (survey, phone calls,
etc...)
Credit cards purchase method
COST STRUCTURE
Cost driven structure
REVENUE STREAMS / PRICING
Advertisings for partners
Sales (brokerage fees
Dynamic pricing (negotiation) for
suppliers
Product feature dependent for buyers
Dansant Business Strategy
Business Growth
Thinking Across Boundaries
www.dansant.co.uk
24% of
sales
Growth drivers
Strength of the designer brands All collections are UK Award winning designers
The leading market position in bridal private sale
Markets with the highest growth: UK
Successfully completed restructuring
the highest growth of 81.0% DS runway programme Free exchange service up 21.2%
Innovative product line Launch of Private sale Consumer base expansion Cooperation with the local partner stores
24% of
sales
Breath Taking Designer Collections
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Thank You
Q&A?
Thinking Across Boundaries
www.dansant.co.uk
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