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MFG – Public Innovation Agency for ICT and Media © 19.04.2012, MFG Baden-Württemberg | 1

European Creative Cluster Lab

(ECCL)

European Cluster Conference 2012 Daniel Stürzebecher

20.04.2012

2

European Creative Industries Alliance

Expert Forum in Innovative Creative Industries Forum of 20 -25 Experts to discuss how industrial innovation policy can strengthen creative

industries in Europe

Aw

are

ne

ss r

ais

ing

Policy Learning Platform Platform for 20 members to jointly develop better policies through

peer review, twinning joint activities, etc.

Info

rmation s

erv

ice

an

d

guid

ance

Pilot Action I Pilot Action II Pilot Action III

Public-private

partnership on

better business

support

Public private

partnership on

better access to

finance

Public-private

partnership on

cluster

excellence and

cooperation


The European Creative Cluster Lab…

“…is a think tank and beta site for new approaches, instruments and processes for creative cluster management in creative and traditional industries in Europe.”

Key Message


Challenges

Creative Industries -

Area of increasing economic Importance

Creative Industries and

creative- based Organisations are different in

managing Relationships and Production

Lack of Methods, Tools, Schemes and

Innovative Practices in Cluster Aspect of

Organisations

1

2

3


New Collaboration

Approaches

btw. Creative Clusters

Social Media Lab,

Creative Camps

Cross Sectorial

Collaboration btw.

Creative and Traditional

Industries Clusters

Collaboration Pilots, Living

Labs

Managing Creativity and

Creative Teams

Trainings and coachings

Incubation, Innovation

and Creativity

Ministudies and new models

New Approaches for

Support to Creative

Industries

Mentoring,

Ambassador and

Training Schemes

Pilot Activities and

Implementation

Instruments and Tool

Boxes for Cluster

Management

Results

Impacts Main Objectives

Improving Cluster Management for Creative Industries

Fostering Inter Creative Cluster Cooperation and Cross-

sectorial Knowledge Spill-over - Regionally and Internationally

Development of New Creative Cluster Support for Creative

SME’s

1

2

3

Develop new Creative Industries related

Cluster Management Tools and Business Models 4

50 Cluster all over Europe

linked

Reaching Creative SME’s all

over Europe

10 Pilot Actions conducted:

- Cross sectorial

- International

- Social Community based


Creative Industries – Challenges

Challenges








Organisations

1

2

3


Challenges








Organisations

1

2

3


Challenges








Organisations

1

2

3


New Collaboration

Approaches


Social Media Lab,

Creative Camps

Cross Sectorial

Collaboration btw.


Industries Clusters

Collaboration Pilots, Living Labs


Creative Teams



and Creativity


New Approaches

for Support to

Creative

Industries

Mentoring and

Training

Schemes

Pilot Activities

and

Implementation

Instruments and

Tool Boxes for

Cluster

Management


Challenges








Organisations

1

2

3


New Collaboration

Approaches


Social Media Lab,

Creative Camps

Cross Sectorial

Collaboration btw.


Industries Clusters


Labs


Creative Teams



and Creativity


New Approaches for

Support to Creative

Industries

Mentoring,

Ambassador and

Training Schemes


Implementation


Boxes for Cluster

Management


Challenges








Organisations

1

2

3


New Collaboration

Approaches


Social Media Lab,

Creative Camps

Cross Sectorial

Collaboration btw.


Industries Clusters


Labs


Creative Teams



and Creativity


New Approaches for

Support to Creative

Industries

Mentoring,

Ambassador and

Training Schemes


Implementation


Boxes for Cluster

Management

Results






SME’s

1

2

3



50 Cluster all over Europe linked


over Europe


- Cross sectorial

- International



Challenges








Organisations

1

2

3


New Collaboration

Approaches


Social Media Lab,

Creative Camps

Cross Sectorial

Collaboration btw.


Industries Clusters


Labs


Creative Teams



and Creativity


New Approaches for

Support to Creative

Industries

Mentoring,

Ambassador and

Training Schemes


Implementation


Boxes for Cluster

Management

Results






SME’s

1

2

3



50 Cluster all over Europe

linked


over Europe


- Cross sectorial

- International


European Creative Cluster Lab – Managing Networked Creativity to boost European Competitiveness Overview – Letters of Support

Contributor Multiplier

European Cluster

Managers‘ Club

EDU Cluster

kre(h)tiv Hannover

Stowarzyszenie Twórców

Grafiki Użytkowej

Region Lombardia Technologie- und

Marketinggesellschaft (TMG) University of Lille

Science and Technology

CSP –

Innovazione Nelle ICT

medien forum freiburg

Ad Artis SAR Art

Foundation

Popakademie Baden-

Württemberg

Coworking Stuttgart

InnoTrain IT

District of Creativity

Network

European Cluster

Collaboration Platform

Creative Zürich

ImMediaTe – Filas

City of Amsterdam – Economics

Affairs Department

Le Fresnoy, Studio national

des arts contemporains

SAR Marketing

Communication Association

Architecture, Engineering

and Design Stuttgart (aed)

Austria

Wirtschaftsservice

TACTICS

Milano Metropoli

Centrum Cybernetyki

Eurometropolis Lille-

Kortrijk-Tournai

University of Lille

Sciences Humaines

Baden-Württemberg:

Connected

Alternatywny Klaster

Informatyczny

Barcelona Activa Barcelona Design Centre

Clusterland

Oberösterreich

Mazowiecki Sojusz

Energetyczny

Mazovia Klaster ICT

Bristol City Council -

Economic Development

Ministry of Finance and

Economics; Baden-Württemberg

Generalitat of Catalunya

- Culture Department

Millenium Project

Cluster-Excellence.eu

Regions-of-Knowledge

European Interest Group of

Creativity and Innovation (EICI)

Cluster Creative Industries

Baden- Württemberg

City of Copenhagen

Tallinn City Enterprise

Board

ACCIÓ- Economic

Development Agency

OPTOKLASTER- Mazovian

Photonics Technology Cluster

National Endowment for Science,

Technology and the Arts (NESTA)

How to Grow (EDC)

Nord-Pas de Calais -

regional council


BE PART OF THE ECCL

AND CONTRIBUTE TO…

Pilots

Mini Studies

Creative Camps

Case Studies

Creative Cluster

Trainings

Cooperation

Projects

International Cluster

Matchmakings

Cluster Management

Staff Exchange


Man

agin

g N

etw

ork

ed C

reat

ivit

y to

Bo

ost

Eu

rop

ean

C

om

pet

itiv

enes

s

Social Media Lab,

Creative Camps

Collaboration

Pilots, Living

Labs

Ministudies and

new models

Formulating

Recommendations Outline

Outcomes Proof of concepts Proof of concepts

Project

Report/Greenbook

New Approaches

for Support to

Creative Industries

Project

Report/Greenbook

Instruments and

Tool Boxes

Constant Dissemination of concepts (e.g. Keynote TCI-Conference 2014)

Pil

ot

Ac

tivit

ies

an

d

Imp

lem

en

tati

on

Trainings and

coachings

Pil

ot

Ac

tivit

ies

an

d

Imp

lem

en

tati

on

Processing

Recommendations

ECCL – Tangible outcomes and results


ECCL as Pilot Case

The way we work in ECCL can be the blueprint for the way creative clusters

collaborate


ECCL Target Groups

Target Groups

Indirect beneficiaries:

Direct benificaries

Creative Cluster initiatives participating in this Strand

SMEs in Clusters participating in this Strand

Creative and traditional clusters participating in the Call / all Strands

Supporter of ECCL/ Associated Partners to be

Relevant cluster initiatives identified via relevant European Initiatives and

projects:

• EICI – European Interest Group on Creativity and Innovation

• European Cluster Collaboration Platform

• European Cluster Managers’ Club

• European Cluster Observatory

• TCI – the global practitioners network for competitiveness, clusters and

innovation

8

900

25

~50

50

Other European Clusters and SMEs through spill overs and collaboration activities

linked 200