DALLAS M
ARKETO
USER GROUP
(D-M
UG)
US
ER
ME
ET
I NG
– O
CT
OB
ER
23
Topic: The Gold Standard
for MarketoSpeaker: Ryan Vong, President & CEO
Digital Pi, LLC
DALLAS LEADERS
Karen Sesona
Marketing Ops/Campaign Mgmt.
Tyler Technologies, Inc.
Pamela Brungardt
Marketing Systems & Operations
NICE Systems Ltd.
THANKS FOR HOSTING
Mark HandySr. Principal, Business Systems Analyst
CA Technologies www.linkedin.com/in/mhandy
EVENTS2015 Industry Events (National)
Email Summit - Feb 23-26 – Las Vegas, NV• Hosted by MecLabs• www.meclabs.com/training/marketing-summit/email-summit-201
5
Marketing Ops Summit – March 10-12 – San Diego, CA• Hosted by Marcom Central• marcomsummit.com
Marketing Nation Summit -- April 13-15– San Francisco, CA
• Hosted by Marketo • community.marketo.com
Sirius Decisions Summit -- May 12-14 – Nashville TN • Hosted by SD (B2B Marketing & Sales Alignment)• http://www.siriusdecisions.com/
Dreamforce Summit – Sept 15-18 – San Francisco, CA• Hosted by Salesforce • www.salesforce.com/events
2015 Marketo User Meetings (Local)
• February 26
• April 23
• June 25
• August 27
• October 22
• Every other month, 4th Thurs. of the month
• 3-5pm – still OK?
• Need speakers, topic ideas and host locations
CONNECT ONLINE• Visit our Blog for
updates: mapdfw.wordpress.com
• Visit new job board
• Connect via LinkedIn: Marketo User Group - Dallas
• Tweet the group's hash tag: #DMUG
• Visit Marketo Web Site > Resource Area > Events for live webinars
• Log-in and visit the: Marketo Community
*Certification Program available.
INTRODUCTIONS
• Your company … name … title …
• B2B or B2C audience?
• How long a Marketo client? Salesforce?
• Any specific questions you’d like answered today?
TODAY’S SPEAKER Speaker: Ryan Vong, Marketo Expert & Champion
Topic: The ‘Gold Standard’ for Marketo
Description: Will share foundational set-ups that are fast becoming the ‘Gold Standard’ for Marketo. Learn how to leverage components to build out a scalable and easier to manage system.
About: Ryan was the previous Silicon Valley User’s Group Leader. Digital Pi provides digital marketing expertise in marketing automation and related digital marketing technologies.
Ryan VongPresident & CEO
Digital Pi, LLCwww.digital-pi.net
www.linkedin.com/in/[email protected]
Building Blocks to Revenue Performance Management
All elements operate together toward a single outcome: achieving revenue goals
DPI GOLD STANDARD VALUE
Key components are located and operate from one place (global architecture)
Integrated: all components are designed to operate together toward common purpose
Complete: All core functionality is included from design to implementation
Documented: Enable or support new people, departments, or new requirements better and faster
Customizing from “known” baseline architecture: Speeds development process Accelerates customer learning and adoption Produces a more reliable, cohesive configuration
DPI Gold Standard Components
ADMINISTRATION
Configuration
ADMINISTRATION
Exception Handling
TRAINING & DEV
Program Templates
ADMINISTRATION
Naming &Organization
PROCESS
Lead Lifecycle
INTEGRATION
CRM
SCORING
BehavioralDemographicFirmo
REPORTING
Channel Definitions
REPORTING
Source Attribution
SALES
Sales Insight
BUYER JOURNEY
Content
REPORTING
Reporting & Analytics
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