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Dairy Strategy Business Unit
November 3rd, 2008
Name of chairman
Disclaimer
This presentation contains forward looking statements which reflect Management’s current views and estimates. The forward looking statements involve certain risks and uncertainties that could cause actual results to differ materially from those contained in the forward looking statements. Potential risks and uncertainties include such factors as general economic conditions, foreign exchange fluctuations, competitive product and pricing pressures and regulatory developments.
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The role of the SBU
• Develop winning strategies– Consumer– Technology– Capital– Route to markets
• Develop and drive consumer-led Innovations & Renovations and Communication
• People - Core competent– In SBUs and Markets– Strategic– Inspired and inspiring leaders
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Dairy SBU portfolio
diverse product range catered to every consumer segment
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PPP
PREMIUM
CHILDREN HEALTH & NUTRIT° SOL°
ADULT HEALTH & WELLNESS
ALL FAMILY CEREALS/ ROASTED CER. BEV.
DAIRY CULINARY SOLUTIONS
TEA & COFFEE ENHANCEMENT
MA
INST
REA
M
CerealPorridge
Ready-To-Drink Liquid /
Flavours
Powder
Stick packs
Stick packsSUPLIGEN powderstick
Milk powdersachet
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With 2 billionaire brands: NIDO & Coffee-Mate
Both are delivering growth above market
Organic growth (%) - 2007
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NIDO is one of the NHW drivers for Nestlé
• Nestlé's third largest brand (2007 Sales: CHF 4.6 bio)
• The No 1 wellness brand for Nestlé
• The largest brand in the Dairy SBU, in over 50 markets
• Consistent growth over the years: CAGR 11.5% in last 3 years
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Nestlé's four competitive advantages
Productsand brand portfolio
Industry-leadingresearch and development
Comprehensivegeographic presence
People, culture and values
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Nestlé's four growth pillars
Nutrition Out-of-home
Premium and luxuryEmerging consumers
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NIDO Nutrition System
CONSUMER SELLING PROPOSITIONCONSUMER SELLING PROPOSITION
“Superior nutrition for each stage of your child development”
Owning the Protection territory with the launch of Lactobacillus PROTECTUSTM
“Age specific superior Nutrition at each stage of your child’s life”
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L. PROTECTUSTM: Proprietary Probiotic Cocktail
1. Proprietary probiotic cocktail with benefit of protection, gut healthand comfort
2. Proprietary technology to manufacture industrial quantities
Break-through science developed by Nestlé Research Center
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Project RAINBOW (affordable milk)
CONSUMER SELLING PROPOSITIONCONSUMER SELLING PROPOSITION
Affordable milk delivering the required nutrition while addressing key micro-nutrient deficiencies the world over
Mexico Caribbeanregion
Srilanka CWAR
“Right Nutrition, Right Price, Right Taste, Right Brand”
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Distribution in small stores..
Sari-sari Stores in Philippines
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..with specific model for deeper penetration
Specific distribution channel: microdistributors
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Premiumization: NIDO Excella Gold
CONSUMER SELLING PROPOSITIONCONSUMER SELLING PROPOSITION
“For your special child to grow, you know you need to support all his faculties”
NIDO EXCELLA Gold: advanced nutrition for Protection, Brain and Body
growth for your child all-round development
The best from you. The best from Nestlé NIDO.
“Because excellence begins young”
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Nestlé COFFEE-MATE: Enable OOH experiences and be wherever coffee is
• CHF 1.5 Bio brand with presence across all 3 Zones
• Opportunity to replicate the COFFEE-MATE experience out of home in our Lead markets whereCOFFEE-MATE already has a high share of in-home white cup
• Sizeable OOH business opportunity: 600 Million cupsof coffee consumed every day, of which 200 Million in our Top 10 COFFEE-MATE Retail markets
• Already strong OOH presence in our largest market, the US
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Out-of Home opportunity : Provide BRANDED experiences to consumers in our top 10 markets
Top 10 marketsWith presence in 70 markets
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OOH is also key trial touch-point
Office Promotionin COLOMBIA
Office samplingin CHILE andMALAYSIA
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Dairy Business:
• Major contributor to Group Vision in Nutrition, Health & Wellness, with diverse product portfolio
• Continue to Grow by Expanding to UntappedSegments and Geographies
• A Dynamic Business, continuing to perform well in a very challenging environment
In Conclusion
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Dairy Strategy Business Unit
November 3rd, 2008
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