22
Construction Update
Facility 80+% complete
Schedule still on track “Soft” opening of Convention Center with 3 events in June Ribbon cutting and community open house around the formal
opening of the Convention Center for the National Senior Games on July 21
Medical Mart grand opening in mid October
Labor performance holding solid SBE participation of 29.7% vs. 25% target 169 SBE firms for $85 million of work City residence at 21% vs. 20% target, and County at 54% vs. 40%
33
Convention Center: Customer and Market Reaction
Praise for the Building “This is way beyond what I imagined here… I had no idea” “Great exhibit space” “Love the promise of state-of-the-art technology” “Lots of loading dock space … located in the right place” “Medical Mart is a real plus” (health related tradeshows and conferences)
Regard for Our Town “Lots of terrific things to do” “The walkability is great” “Medical community is superb” “You make me feel welcome and important” “United Hub is a real plus”
Detractions/Concerns (excluding weather) “What convention center?” “Call us back when you’re open” “Hotel situation isn’t so good… no connected facilities, no convention size hotel” “Tell me again about the parking” “Can we get to the lakefront?”
44
Convention Center Meetings Overview – November 2012
Booked/Confirmed Events
2013 2014 2015 2016 2017 2018 2019
Meetings/Conferences/ Special Events
Trade/ConsumerShows
12
4
24
16Proposals Pending: 31
11
22
2
24
0
Total Attendees 90,846 63,900 44,050 7,900 7,500200 0
Total Room Nights 22,650 28,049 31,110 7,940 7,140400 0
15
9
3
822
214,396
97,289
55
Convention Business - 2012
End of 2011 27 Letters of Intent (LOIs) Moving LOIs to contracts
June, 2012 Snapshot 26 Conferences/Events Booked (contract) 7 events (2013); 8 events (2014); 7 events (2015)
October, 2012 Snapshot 46 Conferences/Events Booked (contract) 17 events (2013); 12 events (2014); 9 events (2015)
Today - Snapshot Increased from 26 conferences/events to 59 conferences/events 28 Meetings/Conferences and 31 Trade/Consumer Shows 214,396 estimated attendance 97,289 group hotel room nights Nearly $100,000 million in economic impact
66
Significant Announcements – 13 Conferences in Last 4 Months
2015, 2017, 2019 Rubber Expo (announced May 3) 5,500 attendees 4,565 group hotel room nights 120,000 gross square feet of exhibit hall space $ 7.1 million in economic impact
2013 National Senior Summer Games (announced July 13) Mall C media event with County Executive FitzGerald and Mayor Jackson Nearly 35,000 visitors to Cleveland in summer, 2013 Facility will open two months early in July, 2013
2012 Ohio Society of Association Executives (announced July 18) Hosted 200 meeting planners on site July 25-27, 2012
2014 Case Management Society of America (announced July 24) 1,800 attendees 5,500 group hotel room nights 125,000 gross square feet of exhibit hall space $ 4 million in economic impact Largest healthcare conference in Cleveland history
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Significant Announcements – 13 Conferences in Last 4 Months
2015, 2017, 2019 Ohio Music Educators Association (announced August 10) 9,000 attendees 2,575 group hotel room nights 80,000 gross square feet January/February event $ 2.8 million in economic impact
2014 Practice GreenHealth CleanMed (announced August 17) One of the nation’s largest healthcare industry sustainability conferences 850 attendees 1,100 group hotel room nights $ 1 million in economic impact
2013, 2014, 2015 Ohio Optometric EastWest Eye (announced August 27) 1,500 attendees 1,125 group hotel room nights 32,000 gross square feet $ 1 million in economic impact
2015 Industrial Supply Association (announced September 19) Thanks to ‘Cleveland Champion’ Jack Schron 1,500 attendees 2,800 group hotel room nights 160,000 gross square feet $ 2.78 million in economic impact
88
Positive PR – Last 4 Months
Significant Media Events (18 press releases in last 12 weeks) “Topping Out” ceremony on Mall B (June) National Senior Games/Opening Early media conference on Mall C (July) Washington Post and national Convention media site visit (August) Local Media Hard Hat Tour (September) Promotional video release (October) Medical Mart Tenants – Cleveland Clinic/GE Healthcare, Johnson Controls,
UH/Philips
Press Coverage 29 features in Convention industry publications/websites, including Meetings
Focus, Meetings & Conventions, Successful Meetings, and Convene 24 features in Healthcare industry publications/websites, including Modern
Healthcare, Med City News, and Plastics in Medical Devices 18 national features, including AP, Wall Street Journal, Washington Post, NPR,
MSNBC, CNBC, and Yahoo!
99
Industry Advisory Board – The Strategy Engine
Cardinal Health Cisco Systems Foundation Medical Partners GE HealthCare Systems IBM Invacare
Johnson Controls Johnson & Johnson Medtronic, Inc. Philips Healthcare STERIS Stryker
Industry Members
BioEnterprise Cleveland Clinic University Hospitals
Ex-Officio Members
1010
MISSION
VISION
ORGANIZATIONAL CAPACITY REQUIREMENTS
STRATEGICPRIORITIES
Medical Mart Strategy
Mission
To serve as a catalyst for fundamental
improvements in health and in health care
quality, access, and cost
Vision
By the end of 2015, the Cleveland Medical Mart will be globally regarded as the leading facility of its type in the world• It will serve health and health care
innovation, education, and commerce by aspiring to show the best of what is possible today through a number of state-of-the-art spaces, programs, and virtual offerings
• It will contribute materially to the reputation and the economic development of Cleveland, Cuyahoga County, and Northeast Ohio, and will build on and enhance the rich heritage and distinctive capability of Northeast Ohio health care
Core Values and Principles
Collaborative; Innovative and leading-edge; Interesting all the time, not just when staffed/major meetings happening; Refreshed periodically; Flexible
CORE VALUES AND PRINCIPLES
1111
MISSION
VISION
Medical Mart Strategy
Organizational Capacity Requirements
The building will offer a number of services and capabilities, some on a fee basis, including:
• An integrated approach to developing meetings that leverage the Medical Mart and Convention Center to their mutual benefit
• “Smart building” services, including inbound and outbound virtual capabilities
• A service that will facilitate customer access to real clinical settings
• A state-of-the-art education/simulation program design, delivery, assessment and certification service
• A tour guide/docenting service
• Sponsored, reservable flex space to support rotating themes or meeting-keyed new themes, and sponsored “gathering spaces”
• The staff support needed to deliver and manage the above
CORE VALUES AND PRINCIPLES
Strategic Priorities
The spaces, programs, and virtual offerings—and the Medical Mart itself—will be as broadly interesting, accessible, interactive, and fun as possible, but the overarching touchstone of the facility will be meeting the commercial purposes of its participants
Spaces will highlight not only state of the art offerings of individual organizations, but also will include collaboratively-executed, state-of-the-art themed multi-organization spaces
Both types of spaces will:
• Improve the research/product development/branding/sales/ service results of their participants
• Show and be a spark to innovation
• Provide a setting in which multiple educational/training programs are delivered—ranging from self-guided tours to device rep training to thought leadership in challenging areas
• Include virtual offerings
STRATEGIC PRIORITIES
ORGANIZATIONAL CAPACITY REQUIREMENTS
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Themed Floors
Approximate UsableSquare Feet
30,000 4. Health Care IT (Example: Interoperability Showcase)
30,000 3. Clinical Spaces (Example: Operating Room of the Future)
30,000 2. People, Patients, and Caregivers (Example: Breast Cancer Disease Journey)
5,000 1. Health and Home (Example: Home of the Future)
1313
Medical Mart Prospects: Prominence and Location
14 30
24 16
Pro
min
ence
Location
Internationally/NationallyProminent
Regionally / LocallyKnown
Local Outside NEO
TOTAL: 84
1414
Medical Mart Prospects: Industry Category and Location
Location
CategoryBased
Outside NEO
Local Total
Devices and Equipment 17 7 24
Education 4 4
Furnishings 5 5
Health Care Information Technology
12 5 17
Health Care Provider System
6 6
Specialty Materials 2 4 6
Services and Other 10 12 22
TOTAL 46 38 84
1515
Nashville Announced Tenants
• Vanderbilt University• HIMSS• Steelcase
• Lipscomb University• Specialty Care• Information Corporation of
America• V. Alexander• Rewind America
• MDI Consulting• Huida Investment
Management• RFID in Healthcare
Consortium• SSI Group• Human Scale• Ergo Centric
Pro
min
enc
e
Location
Internationally/NationallyProminent
Regionally / LocallyKnown
Nashville Elsewhere
In active discussion with CMMCC
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