SOCIEDADE BRASILEIRA DE ENGENHARIA DE TELEVISÃO
Current moment of DTV Implementation in Brazil
Olímpio José Franco
SET – Sociedade Brasileira de Engenharia de Televisão
SET- Brazilian Society of Television Engineering
Caper 2008
2CAPER 2008
SOCIEDADE BRASILEIRA DE ENGENHARIA DE TELEVISÃO
Agenda
o Current moment of DTV start in Brazilo Network installationso Local Professional Manufacturerso Local Consumer Product Manufacturerso Local software developments for middleware Gingao Digital Insertion o HDTV growing : Open & Pay TV markets
3CAPER 2008
SOCIEDADE BRASILEIRA DE ENGENHARIA DE TELEVISÃO
Current moment of DTV start in Brazil
o 10 months after December 2nd, 2007: start in SPo On air : São Paulo / Rio de Janeiro / Belo
Horizonte / Goiânia /Manaus/Curitibao HDTV Programs are growing o SDTV Programs all the time: one seg o Interactive Applications has been developedo New software houses are appearingo Consumer products market is growing o Consumer products Prices are getting affordable
4CAPER 2008
SOCIEDADE BRASILEIRA DE ENGENHARIA DE TELEVISÃO
Network installations
o On air : São Paulo / Rio de Janeiro / Belo Horizonte / Goiânia/Curitiba
2008Porto Alegre / Campo Grande / Cuiabá / Florianópolis / Manaus / Vitória / Salvador / Belém / Uberlândia / Sorocaba / Campinas/Aracaju
5CAPER 2008
SOCIEDADE BRASILEIRA DE ENGENHARIA DE TELEVISÃO
Network installations
2009:Santos / João Pessoa / Fortaleza / São Luis / Natal / Maceió / Jundiaí / Londrina / Palmas /Anápolis / Luziânia / Porto Velho / Rio Branco / Macapá / Boa Vista/Feira de Santana/Recife/Brasilia
2010:Cascavel / Foz do Iguaçu / Maringá / Rio Verde / Jataí / Itumbiara / Porongatu / Catalão / Gurupí / Araguaina/Vitoria da Conquista/Teresina/Campo Grande/Boa Vista/Cuiaba/
6CAPER 2008
SOCIEDADE BRASILEIRA DE ENGENHARIA DE TELEVISÃO
DTV Field strenght in São Paulo -SP
MeasuredMeasured
ProblemsProblems
8CAPER 2008
SOCIEDADE BRASILEIRA DE ENGENHARIA DE TELEVISÃO
Frequência
50HZ 60HZ50HZ 60HZ50HZ 60HZ50HZ 60HZ
Canal 6MHz 7MHz 8MHz
36MHz 44MHz 57MHz
6MHz 7MHz 8MHz
36MHz 44MHz 57MHz
6MHz 7MHz 8Mhz
36MHz 44MHz 57MHz
6MHz 7Mhz 8Mhz
36MHz 44MHz 57MHz
Portadora
Úniíca 2K 4K 8K
Modulação
Transporte
Video
Aúdio
Sistema Op
Retorno
Aplicativos
Redes
DQPSK QPSK 16QAM 64QAM
8-VSB COFDM BST-OFDM
MPEG2 – Fluxo de Transporte
IPV4 IPV6
MPEG2 MPEG4
240i LD 480iSDTV
720pEDTV
1080iHDTV
MPEG2-BC
MPEG2-AAC
DOLBYAC3
MPEG4-AAC
Proprietário LINUX
JAVA
Middleware GEM
OCAPACAP ARIB MHP
MHEG
Unica 2K 4K 8K
DQPSK QPSK 16QAM 64QAM
8-VSB COFDM BST-OFDM
MPEG2 – Fluxo de Transporte
IPV4 IPV6
MPEG2 MPEG4
280i LD
525iSDTV
720pEDTV
1080iHDTV
MPEG2-BC
MPEG2-AAC
DOLBYAC3
MPEG4-AAC
Proprietário LINUX
JAVA
GEM
Única 2K 4K 8K
DQPSK QPSK 16QAM 64QAM
8-VSB COFDM BST-OFDM
MPEG2 – Fluxo de Transporte
IPV4 IPV6
MPEG2 MPEG4
280i LD 480iSDTV
720pEDTV
1080iHDTV
MPEG2-BC
MPEG2-AAC
DOLBYAC3
MPEG4-AAC
Proprietário LINUX
JAVA
GEM
Única 2K 4K 8K
DQPSK QPSK 16QAM 64QAM
8-VSB COFDM BST-OFDM-TI
MPEG2 – Fluxo de Transporte
IPV4 IPV6
MPEG2 MPEG4
280i LD 525iSDTV
720pEDTV
1080iHDTV
MPEG2-BC
MPEG2-AAC
DOLBYAC3
MPEG4-AAC
Proprietário LINUX
JAVA
ITU J200/J2001/J2002
FlexTV
GSMGPRS
TDMACDMA
xDSL
WIFIWIMA
X
modem
EPG
OCAPACAP ARIB MHP
MHEGFlexTV
GSMGPRS
TDMACDMA
xDSL
WIFIWIMA
X
modem
EPG T-GOV
T-COM EmailWEB
...
Padrão Europeu
DVB-TerrestrialDigital Vídeo Broadcast
OCAPACAP ARIB MHP
MHEGFlexTV OCAP
ACAP ARIB MHPMHEG
Ginga
GSMGPRS
TDMACDMA
xDSL
WIFIWIMA
X
modem
EPG T-GOV
T-COM EmailWEB
...
GSMGPRS
TDMACDMA
xDSL
WIFIWIMA
X
Modem
Padrão Japonês
ISDB-TIntegrated Services Digital
Broadcast
EPG T-GOV
T-COM EmailWEB
...
Proposta Brasileira
SBTVDSistema Brasileiro de TV
Digital
T-GOV
T-COM EmailWEB
...
Padrão Americano
ATSC-TerrestrialAdvanced Television Standard Committee
9CAPER 2008
SOCIEDADE BRASILEIRA DE ENGENHARIA DE TELEVISÃO
Local professional manufacturers
TV Transmitters
o Linearo Telavoo STBo Screen Services / Teclar
10CAPER 2008
SOCIEDADE BRASILEIRA DE ENGENHARIA DE TELEVISÃO
Local professional manufacturers
Antennas
o Transtel Conti ( Associated w/ Dielectric)o Mectronicao Ideal o RFS ( medium and low power)
11CAPER 2008
SOCIEDADE BRASILEIRA DE ENGENHARIA DE TELEVISÃO
Local consumer product manufacturers
Integrated TV Receiverso LGo Panasonico Sonyo Philipso Gradienteo Samsungo Oleviao AOC – Envivioo CCE
12CAPER 2008
SOCIEDADE BRASILEIRA DE ENGENHARIA DE TELEVISÃO
Local consumer product manufacturers: Integrated TV set
13CAPER 2008
SOCIEDADE BRASILEIRA DE ENGENHARIA DE TELEVISÃO
Local consumer product manufacturers: Integrated TV set
14CAPER 2008
SOCIEDADE BRASILEIRA DE ENGENHARIA DE TELEVISÃO
Local consumer product manufacturers: set top boxes
o Semp Toshibao Philipso Sonyo Gradienteo Positivoo Aikoo Telesystemo Coshipo Proviewo Visionteco Centuryo Tecsys
15CAPER 2008
SOCIEDADE BRASILEIRA DE ENGENHARIA DE TELEVISÃO
Local consumer product manufacturers: STB
16CAPER 2008
SOCIEDADE BRASILEIRA DE ENGENHARIA DE TELEVISÃO
Local consumer product manufacturers: STB
17CAPER 2008
SOCIEDADE BRASILEIRA DE ENGENHARIA DE TELEVISÃO
Local consumer product manufacturers: STB
18CAPER 2008
SOCIEDADE BRASILEIRA DE ENGENHARIA DE TELEVISÃO
Local consumer product manufacturers: STB
19CAPER 2008
SOCIEDADE BRASILEIRA DE ENGENHARIA DE TELEVISÃO
Local consumer product manufacturers: STB
20CAPER 2008
SOCIEDADE BRASILEIRA DE ENGENHARIA DE TELEVISÃO
Local consumer product manufacturers: STB
21CAPER 2008
SOCIEDADE BRASILEIRA DE ENGENHARIA DE TELEVISÃO
Local consumer product manufacturers
Portable 1 seg Receiver
o Gradienteo Semp Toshibao Centuryo Telesystemo Aikoo Tec Toy
22CAPER 2008
SOCIEDADE BRASILEIRA DE ENGENHARIA DE TELEVISÃO
Local consumer product manufacturers: : One seg Portable RCVR
23CAPER 2008
SOCIEDADE BRASILEIRA DE ENGENHARIA DE TELEVISÃO
Local consumer product manufacturers: : One seg Portable RCVR
24CAPER 2008
SOCIEDADE BRASILEIRA DE ENGENHARIA DE TELEVISÃO
Local consumer product manufacturers
USB 1 seg receiver
o Semp Toshibao Centuryo Gradienteo AOC / Envivioo Tec Toyo Aikoo Telesystemo Philips
25CAPER 2008
SOCIEDADE BRASILEIRA DE ENGENHARIA DE TELEVISÃO
Local consumer product manufacturers: One seg USB receiver
26CAPER 2008
SOCIEDADE BRASILEIRA DE ENGENHARIA DE TELEVISÃO
Local consumer product manufacturers: One seg USB receiver
27CAPER 2008
SOCIEDADE BRASILEIRA DE ENGENHARIA DE TELEVISÃO
Local consumer product manufacturers: One seg USB receiver
28CAPER 2008
SOCIEDADE BRASILEIRA DE ENGENHARIA DE TELEVISÃO
Local consumer product manufacturers
Mobile phone (celular phone)
o Semp Toshiba
o Samsung
29CAPER 2008
SOCIEDADE BRASILEIRA DE ENGENHARIA DE TELEVISÃO
Local consumer product manufacturers: One seg Mobile Phone
30CAPER 2008
SOCIEDADE BRASILEIRA DE ENGENHARIA DE TELEVISÃO
Local consumer product manufacturers: One seg Mobile Phone
SOCIEDADE BRASILEIRA DE ENGENHARIA DE TELEVISÃO
Members
* Free competitors , nobody owns over 20% of market share and around 6 companies owns between 6% and 10 % of market.Benefits for the consumer !
SOCIEDADE BRASILEIRA DE ENGENHARIA DE TELEVISÃO
Consumer Main Products – Production - 2007
TVDVD
ÁUDIO
11,3 Milion units
R$ 6,4 Bilions
6,6 Milion units
R$ 888 Milion
5,0 Milion units
R$ 1,7 Milion
1,2 Milion units
R$ 450 Milion
Câmeras e Filmadoras
Fonte : Suframa – Indicadores PIM – Junho 2008
SOCIEDADE BRASILEIRA DE ENGENHARIA DE TELEVISÃO
TV Main Products – Production -2007
TV CRT TV LCD
10,3 Milion units
R$ 4,0 Milion
804 Mil units
R$ 1,8 Milion
191 Mil units
R$ 0,6 Milion
5,1 Milion units
R$ 0,7 Milion
TV Set top box
Fonte : Suframa – Indicadores PIM – Junho 2008
TV PLASMA
SOCIEDADE BRASILEIRA DE ENGENHARIA DE TELEVISÃO
Main products
Fonte : Suframa – Indicadores PIM – Junho 2008
SOCIEDADE BRASILEIRA DE ENGENHARIA DE TELEVISÃO
Digital TV
SOCIEDADE BRASILEIRA DE ENGENHARIA DE TELEVISÃO
TV Digital TV – Market transition
- Display Technology Transition
- Transition analog x Digital
- Value of LCD+PLASMA > Tube type TV – CRT
Fonte : Suframa – Indicadores PIM – Junho2008
37CAPER 2008
SOCIEDADE BRASILEIRA DE ENGENHARIA DE TELEVISÃO
Consumer DTV products Brazilian Manufacturing:2008
o Until now is 100.000 of STBs/USB rcvrs/Portable RCVRs
o Most of LCDs & Plasmas TVs Set are HDTV Ready and Integrated DTV
o 2008 Consumer Production will grow, compared to 2007
38CAPER 2008
SOCIEDADE BRASILEIRA DE ENGENHARIA DE TELEVISÃO
Local software developments for the middleware Ginga
o Mopa
o TQTVD
o Hirix
o Cesar
39CAPER 2008
SOCIEDADE BRASILEIRA DE ENGENHARIA DE TELEVISÃO
Interactivity
o GloboTV Network
Announced last week that will use Ginga for the next Big Brother Brasil
40CAPER 2008
SOCIEDADE BRASILEIRA DE ENGENHARIA DE TELEVISÃO
Opportunities for Argentina, Chile, Equador, Venezuela, Peru
o Greater production scale for consumer products
o To repeat good experiences of neighbor countries
o Cooperation between countries
o Allows exchange HDTV programs productions
o Ginga will be very powerful for social and digital inclusion: government public policies
41CAPER 2008
SOCIEDADE BRASILEIRA DE ENGENHARIA DE TELEVISÃO
Audiences of Pay TV and free to air TV Networks: Brazil
o Bigger audiences on the Pay TV operators comes from free to air TV Networks
o HDTV productions from free to air TVs Networks will lever audiences and growing of Pay TV operations.
o HDTV with higher quality possible: Major cable operator NET is carrying DTV free to air TVs Networks with 17 MB/s, per channel.
42CAPER 2008
SOCIEDADE BRASILEIRA DE ENGENHARIA DE TELEVISÃO
We are just beginning and learning
o We addopted a flexible , robust and advanced standard.
o The standard is prepared for the next 30 years. Future proof.
o The Brazilian decision was not based only in low prices of receivers.
o DTV products prices are decaying every month.
o There are many competitors.
SOCIEDADE BRASILEIRA DE ENGENHARIA DE TELEVISÃO
Thanks & GraciasOlímpio Franco
[email protected](5511) 9637 6742(5519) 3876 0296
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