CULTURE IN SOCIAL CONTEXTWeek 2
Matakuliah : V0052Tahun : 2008
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Learning Outcomes
On completion of this unit, the students should be able to explain the impact and roles of culture in the social contexts and they will be able to give examples of culture shock, multiculturalism, asimilation, cultural identity, imigration and acculturation.
Mahasiswa dapat menjelaskan pengaruh dan peran budaya dalam konteks sosial serta dapat memberikan contoh dari kejutan budaya (culture shock), multikulturisme (multiculturalism), asimilasi, identitas budaya, imigrasi dan akulturasi
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Subjects
•Cultural Iceberg• Imigration and Acculturation (Imigrasi
dan Akulturasi)•Assimilation (Asimilasi)•Cultural Identity (Identitas Budaya)•Multiculturalism (Multikulturalisme)•Culture Shock (Gegar Budaya)
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Week 2Cultural Iceberg
Visible Culture
Hidden Culture
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(Modified from Gary R. Weaver, "Understanding and Coping with Cross-cultural Adjustment Stress" in Gary R. Weaver, editor, Culture, Communication and Conflict: Readings in Intercultural Relations, second edition (Simon & Schuster Publishing, 1998)
Week 2Weaver’s Iceberg Analogy of Culture
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• Immigration: the movement of people of one country to another country– Why people migrate?
• to survive• to enhance the quality of life
Week 2Immigration
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• Brazil is home to the largest Japanese community outside Japan. Some 1.5 million people of Japanese origin now live in Brazil
• Most Japanese arrive in Brazil work on coffee plantations
• Japanese migration to Peru began in 1899 when contract workers began to arrive to work on large haciendas
• Half of the Japanese-Peruvians are of mixed origin and most do not speak Japanese.
Week 2Migration from Japan to Brazil and Peru
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• Acculturation or Culture adaptation refers to an immigrant learning and adopting the norms and values of the new host culture.
Week 2Acculturation
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• Young Yun Kim (1986, 1988) identified background characteristics that are accurate predictors of an immigrant’s success on acculturation:– Similarity of culture Similarity of the origin culture to the new culture is one of the
most important factors in successful acculturation.E..g. Immigrant from Canada to the US finds acculturation easier than an Indonesian immigrant from Southeast Asia
– Personal characteristics and experience Younger immigrants adapt more easily than older ones.
Educational background and contact with overseas friends or family also play a part.
– Effect of media and transportation advance Today’s immigrants are able to visit their family and friends and
contact them easier than those immigrants of the 1900s (airplane, telephone, internet, etc)
Week 2Acculturation
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• Results from giving up one’s original cultural identity and moving into full participation in the new culture
• Assimilation is a long-term and sometimes multigenerational process
Week 2Assimilation
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Week 2Cultural Identity
• The identification with and perceived acceptance into a group that has shared system of symbols, meanings and norms for conduct (Collier and Thomas, 1988)
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Week 2Multiculturalism
• Multiculturalism is simply the term which describe the culture and ethnic diversity in a country
• Multiculturalism is the state in which one has mastered the knowledge and developed the skills necessary to feel comfortable and communicate effectively with people of any culture and in any situation involving a group of people of diverse cultural background
• The multicultural person is one who has acquired skills which will enable them to learn culture rapidly and effectively
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Week 2What is Culture Shock?
• A problem due to a lack of necessary cultural knowledge about the host culture
• The reaction people have to being suddenly immersed in an environment which is radically different or new
• The term Culture Shock was originally coined by Dr. Oberg (1960)
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Week 2What are the Causes of Culture Shock?
• The abrupt loss of the familiar signs and symbols of social interaction such as customs, gestures, facial expressions, words
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Week 2Types of Culture Shock
• ROLE SHOCK (Byrnes, 1966)– Occurs due to lack of knowledge about the rules of behavior
• LANGUAGE SHOCK (Smalley, 1963)– Occurs due to problems with an unfamiliar language and an
inability to communicate properly• CULTURE FATIGUE (Guthrie, 1975 and Taft,
1977)– Occurs due to constant adjustment to a new culture
environment• TRANSITION SHOCK (Bennett, 1977)
– Negative reaction to change and adjustment to a new cultural environment
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Week 2Recognition of Culture Shock
• Confusion• Feeling overwhelmed by overload information• Feeling anger and hostility towards people in host culture• Over-reaction to minor irritation with excessive anger or
tears• Lack of concentration• Faulty decision-making and bad judgments• Excessive tiredness• Disorientation, nervousness, insomnia, apathy,
depression or withdrawal• Over dependence on others from their home country• Failure to act or immobilization• Wish to return home• Phobic behavior• Inability to make decisions
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Patterns of Culture Shock and Adjustment
1 stage 2 stage 3 stage 4 stage
5 stage 6 stage
Oberg (1960)
Honey-moon
Hostility Recovery
Adjust-ment
Gullahorn & Gullahorn (1963)
Honey-moon
Hostility Humour At Home
Reverse Culture Shock
Readjustment
Brein & David (1971)
Optimism
Experience of difficulties, frustration
Learningto cope
Feeling lost at home
Hofstede (1997)
Euphoria
Culture Shock
Acculturation
Stable State
Jandt (1998)
Initial Euphoria
Irritation and Hostility
Gradual Adjust-ment
Adaptation
Source: Reisinger, 2003, p. 62
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Week 2Culture Shock Stages
UExciteme
nt
Resistance
Withdrawal
Rapid Learning
Adaptation
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Week 2Culture Shock Stages
Enjoyment
Low
Medium
High
During Trip Back Home
Time
OptimismHoneymoon
AdaptationHumour
DissappointmentHostility
RecoveryAt Home
Reverse Shock
Readjustment
Source: Reisinger (2003, p. 60)
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Week 2Culture Shock Stages
• Excitement and Optimism• Resistance and frustration -- Often angry or
complaining• Withdrawal -- Illness, reluctance to join in• Rapid learning -- Going native, loss of own culture• Adaptation -- Return of confidence, balance of
own culture and new culture
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Week 2What Should You Do When It Happens to You?
• Don’t think you’re strange or abnormal• Don’t sit around being negative and
critical; try to keep busy and arrange something pleasant
• Try not to be judgmental• Force yourself to look for the best, not the
worst
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Week 2Culture Shock in Tourism
• Many tourists experience culture shock when they travel to a foreign culture
• Tourists do not know what to expect from their hosts and hosts often behave in ways that are strange to tourists
• Tourists might experience a situation that is confusing and make the trip difficult
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QUESTIONS?
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Review Questions 21. State 6 important symptoms which may be
recognized in a colleague or guest who suffers from culture shock
2. State 6 ways in which you could help a hotel guest who suffers from culture shock
3. What is multiculturalism?4. Explain cultural iceberg.
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