CULTURE & ENGAGEMENT Branding from the inside out Brand Breakfast Seminar @JWALondon
© Jane Wentworth Associates
© Jane Wentworth Associates
Culture today Engaging cultures
© Jane Wentworth Associates
© Jane Wentworth Associates
MUSEUMS TODAY cathedrals social spaces
© Jane Wentworth Associates
MUSEUMS TODAY cathedrals social spaces
for the few for the many
© Jane Wentworth Associates
MUSEUMS TODAY cathedrals social spaces
for the few for the many
facts emotions
© Jane Wentworth Associates
MUSEUMS TODAY cathedrals social spaces
for the few for the many
facts emotions
static dynamic
© Jane Wentworth Associates
MUSEUMS TODAY cathedrals social spaces
for the few for the many
facts emotions
static dynamic
receiving generating
© Jane Wentworth Associates
MUSEUMS TODAY cathedrals social spaces
for the few for the many
facts emotions
static dynamic
receiving generating
local global
© Jane Wentworth Associates
MUSEUMS TODAY cathedrals social spaces
for the few for the many
facts emotions
static dynamic
receiving generating
local global
institutions brands © Jane Wentworth Associates
© Jane Wentworth Associates
political financial social
BUT IT’S NOT EASY
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authenticity inspiration co-creation dialogue
PEOPLE DEMAND MORE
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1. storytelling
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2. partnering
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3. shopping
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4. co-creating
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5. activating
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creative resilience imaginative partnerships engaging from the inside out
OPPORTUNITIES TODAY
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Culture today Engaging cultures
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same goal motivation the right choices
EVERYONE WORKING AT THEIR BEST
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same goal motivation the right choices purpose experience success
EVERYONE WORKING AT THEIR BEST
© Jane Wentworth Associates
© Jane Wentworth Associates
GLYNDEBOURNE IN 2010
international reputation
excellence and risk-taking on stage
© Jane Wentworth Associates
GLYNDEBOURNE IN 2010
international reputation
excellence and risk-taking on stage
but autocratic and fragmented fearful of change missing opportunities
37 37
OUT OF THE ORDINARY
offer
environment people
image
using the values engaging the cynics speaking their language
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HOW?
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“We now share the values of the stage”
Director of Communications Glyndebourne
1 Leadership
KEYS TO SUCCESS
1 Leadership
2 Involve everyone
KEYS TO SUCCESS
1 Leadership
2 Involve everyone
3 A process, not an event
KEYS TO SUCCESS
1 Leadership
2 Involve everyone
3 A process, not an event
4 Constant communications
KEYS TO SUCCESS
1 Leadership
2 Involve everyone
3 A process, not an event
4 Constant communications
5 Celebrate success
KEYS TO SUCCESS
THANK YOU
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Jane Wentworth Associates www.janewentworth.com @JWALondon
© Jane Wentworth Associates