Mass Media Communication

Cultivation Theory

Hello!

Cultivation Theory

States that television influences our view of reality

T.V. has become the majorcultural transmitter in today’s

society

Not Family Not Schools Not Churches

Enculturation

Mass Media

Commercial Sponsors

MoviesT.V. Show

Producers

Mainstreaming

Perceivethe

differently

Confuse Media-Constructed

Reality with Actual Reality

Heavy Viewers Beware!

WATCH OUT!

Too Much Viewing

He never seems to DIE!

Very ComplexImprove studies and research