CONTENT FROM CDW

Innovation does not happen in a vacuum.

To ensure that the pace of scienti� c innovation

continues to improve the lives of countless

individuals, we must support those who will

make the next big discovery. The Amgen

Foundation, the philanthropic arm of

biotechnology company Amgen, is deeply

committed to inspiring and preparing the

next generation of innovators. By sparking

a passion for science and supporting young

people who pursue it as a career, we

hope to fuel scientific innovation and

create a brighter, healthier future for all.

Visit www.amgeninspires.com

INSPIRING THE NEXT GENERATION OF INNOVATORS

© 2018 Amgen Foundation. All rights reserved.

Learn more about our latest initiative! The Amgen Foundation and Harvard

have joined forces to launch LabXchange, a free, virtual lab experience that integrates digital instruction with

mentoring opportunities. Visit www.LabXchange.org

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SPONSORED CONTENT

AFTER THE UNITED STATES withdrew from the Paris Agreement on climate change last June, more than 900 busi-nesses publicly pledged to fight global warming, including Fortune 500 companies spanning many industries.

American corporations have long been generous in donat-ing money to worthy causes, but today they’re being called upon to demonstrate social responsibility in other ways as well. Whether by speaking out about corporate values, directly investing in projects, or creating social funds, alliances, and incubators, “companies are getting more creative and smarter with the way they’re engaging with society,” says Daryl Brewster, CEO of the CECP, a CEO-led coalition founded in 1999 by actor and philanthropist Paul Newman to create a better world through business. Today, CECP works with more than 200 enterprise companies to help transform their social strategies by providing connections, counsel, support, and benchmarking, among other services.

Fueling the movement is more than just a desire to improve society. “We’re seeing research indicat-ing a really strong business case for corporate so-cial responsibility,” says Brewster. “It builds brands and reputations, strengthens resilience, lowers risk factors, and over time helps companies outperform the market both in growth and shareholder valuation.” Research by CECP found that over a three-year period, 85% of pur-pose-driven companies showed positive growth, while 42%

of companies not prioritizing purpose experienced drops in revenue. It’s also worth noting that social responsibility plays an increasingly important role in influencing employment and purchasing decisions among millennials.

“Corporations are getting more strategic about infusing social responsibility into their businesses,” says Brewster. “It works really well when it’s connected to their purpose.” A good example is the Amgen Foundation, the principal philan-thropic arm of Amgen, a biotechnology company whose em-ployee population is committed to developing cutting-edge medicines for patients suffering from serious illnesses. The foundation is committed to education that helps advance the future of science and innovation, contributing $130 million to the cause thus far and reaching more than 4 million stu-dents globally. “Preparing the next generation of scientists is critical for our industry and the global economy,” says Eduardo Cetlin, president of the Amgen Foundation, which leads several initiatives that provide hands-on STEM learning to students, including its highly prestigious Amgen Scholars

Program. The foundation also supports teachers’ profes-sional development.

Most recently, the Amgen Foundation has partnered with Harvard University to launch LabXchange, which will provide a free, virtual biology curriculum that allows students to design and perform lab experiments online. “Textbooks and lectures are important, but the best way to

learn science is to do science,” says Cetlin. “With LabXchange, we want to level the playing field for as-

piring scientists and students around the world.” There’s another key issue at stake, says Cetlin: “Increasing scientific literacy is vital for success in the digital economy.” It’s an investment to create a better world. ●

CSR

Today’s purpose-driven companies are developing a strategy of giving that’s based on more than just donating money.

Preparing the next generation of scientists: Students participate in the Amgen Biotech Experience (left) and the Amgen Scholars Program (right).

CORPORATE SOCIAL RESPONSIBILITY

Good for Business—and the World