WRITING FOR INTERNET
ELEMENTS OF WEBSITE-
ELEMENTS OF NEWS WEBSITE
HEADLINES
SUMMARIES
CHANGE IN CONTENT-ACTIVE SITE
CLARITY ACCURACY &TIMEBOUND
SIMILAR TO BROADCASTING &NEWSPAPER
WRITING FOR INTERNET
• DIFFERENCE FROM OTHER MEDIA-
• 1.IMMEDIACY
• 2.FLEXIBILITY
• 3.PERMANANCY
• 4.CAPACITY
• INTERACTIVITY
WRITING FOR INTERNET
• IMMEDIACY
• LESS TIME CONSUMING
• AVAILABLE INFORMATION
• IMMEDIATE LOADING
• IMMEDIATE REACTION
WRITING FOR INTERNET
• FLEXIBILITY
• WIDE VARIETY OF FORMATS
• VERBAL
• AUDIO
• AUDIO VISUAL
• MULTIMEDIA ENVIORNMENT
• BEST SUITED FORMAT
WRITING FOR INTERNET
• PERMANANCY
• UNLIKE BROADCAST
• UNLIKE PRINT
• LIFE OF PRINT SHORTER THAN WEB
• ACCESSIBILITY
• MATERIAL STORED-LESS SPACE
WRITING FOR WEB
• CAPACITY-
• HUGE AMOUNT OF TEXT
• IMAGE MATERIAL
• MULTIMEDIA CONTENT
• ALLEVIATED SPACE PROBLEM
• CENTRALISING INFORMATION
WRITING FOR WEB
• INTERACTIVITY-
• BETWEEN PRODUCER AND CONSUMER
• MANY CHOICES IN CONTENT
• LINKING CONTENT TO OTHER SITES
• CHOICE TO VISITOR
• PRODUCER TRACK CHOICES
• DIRECT COMMUNICATION
• SHARING OF THOUGHT/REACTIONS
WRITING FOR WEB
• MAJOR INFORMATION PROVIDER
• SATISFY CONSUMER SEGMENT
• CONSUMERS VISIT INFORMATION
• PURPOSE TO GET INFORMATION
• CONSUMERS KNOW TYPE OF INFORMATION
WRITING FOR WEB
• SPEED
• QUICK LOADING
• VISUAL APPEAL TO SITE
• TECHNICAL ASPECT-
• TIME CONSUMING- PICTURES,GRAPHICS
• DESIGN PROBLEM
WRITING FOR WEB
• VISUAL LOGIC-
• WEBSITE-CLEAR ABOUT CONTENT
• DISTINGUISHING FEATURES
• INFORMATION OF PRODUCERS
• SIMPLE ORGANISATION AND NAVIGATION
• WELL ORGANISED
WRITING FOR WEB
• CONCEPT OF LAYERING INFORMATION
• PRESENTATION OF SPECIFIC INFORMATION
• LOGICAL LAYERS
• EASILY ACCESSIBLE
WRITING FOR WEB
• DEPTH
• ENOUGH INFORMATION
• CONTINUOUS GATHERING OF INFORMATION
• TO SUSTAIN SITE
• ORGANISING &PRESENTING INFORMATION
• STATIC WEBSITES-NOT INCREASE AUDIENCE
WRITING FOR WEB
• CHARECTERISTICS-
• USERS-HUNGRY,TIME BOUND
• EFFICIENCY-
• USING FEWEST WORDS-MOST INFORMATION
• WRITE LESS SAY MORE
• INVOLVES EDITING &REWRITING
• DIFFERENT FORMS AND STRUCTURE
WRITING FOR WEB
• 2.SIMPLICITY
• SIMPLE STRAIGHTFORWARD WORDS
• MOST UNADORNED PROSE
• MORE EFFORTS FOR SIMPLE LANGUAGE
• TONE-
• APPROPRIATE FOR INFORMATION
• COMBINATION OF FORMAL/INFORMAL
WRITING FOR WEB
• NEWS STORY-FORMAL TONE
• WEBLOGS-CASUAL TONE
• VISUAL ASPECT
• TECHNIQUES CREATE SPACE
• LINKS
• HYPERTEXT SYSTEM
• WORDS OR GROUP OF WORDS
WRITING FOR WEB
• WORDS OR GORUP OF WORDS
• LEAD READER TO MORE INFORMATION
• LINKS HANDLED IN VARIETY
• WORDS WITHIN TEXT UNDERLINED
• TRANSPERANT AS POSSIBLE
• LINKS AT THE END OF ARTICLE
WRITING FOR WEB
• FORMS OF WRITING
• CHIEF FORM-TEXT
• CREATING CONTENT
• WRITING FOR AUDIENCE
• CREDIBILITY
• COMMAND ON LANGUAGE
WRITING FOR WEB
• FORM OF WRITING NEWS STORY
• INVERTED PYRAMID FORM
• 5 W AND 1 H
• WHAT,WHERE ,WHEN,WHY,AND HOW
• LEAD SUMMARY
• ADDITIONAL INFORMATION
WRITING FOR WEB
• LABEL- ONE OR TWO WORD MONITOR
• GENERAL GUIDELINES-LOCATION
• LABLES-ACCURATE
• WIDELY ACCEPTED MEANING OF WORDS
• APPLY CORRECT LABLE AND CATAGORY
WRITING FOR WEB
• HEADLINE-FOR NEWS WEBSITE
• CLEAR,SPECIFIC
• DIFFICULT TO WRITE CLEAR SIMPLE HEADLINE
• PRINT MEDIA-CRYPTIC SUMMARIES
• WEB MEDIA- TWO TYPES
• 1.LABLE HEADLINE
• 2.SENTENCE HEADLINE
WRITING FOR WEB
• LABEL HEADLINE-
• TWO TO FOUR WORDS
• NOT COMPLETE THOUGHT
• SOME INDICATION
• SENTENCE HEADLINE-
• MORE COMMON FOR NEWS WEBSITES
• COMPLETE SENTENCE
WRITING FOR WEB
• HEADLINE-PRESENT TENSE VERBS
ARTICLES (A,THE,AN ) NOT USED
SPECIFICITY-SPECIFIC MEANINGFULINFORMATION
• INTERESTING,ENGAGING
• RSS-RICH SITE SUMMARY
• LATEST HEADLINES TO BE PICKEDUP
WRITING FOR WEB
• SOFTWARE PROGRAMS-
• CLICK ON HEADLINE-LINK
• RSS FEEDS DRAW PEOPLE
• SUMMARY-LOCATED ONFRONT PAGE
• ALSO LOCATED ON ARTICLE PAGE
• READER GAIN INFORMATION
• LEAD IS SUMMARY
WRITING FOR WEB
• INFORMATIONAL SUMMARY-
• AN OVERVIEW
• TWO OR THREE SENTENCES
• GENERAL INFORMATION OF STORY
• ANALYTICAL SUMMARY
• INTERPRETATION OF INFORMATION
• EMPHASISE HOW OR WHY
WRITING FOR WEB
• PROVOCATIVE SUMMARY-
• TO PIQUE THE INTEREST
• PRESENTS INFOTMATION
• ENTERTAIN &INVOLVE
• SUB HEADING-
• INFORMS WHAT IS COMING UP
• USED AT NATURAL BREAKS
• ESSENCE OF PARAGRAPH
WRITING WEBLOGS
• PERSONAL DIARY OR JOURNAL
• NOT TIME BOUND
• AVAILABLE TO EVERYONE
• HIT-SOMEONE CALLSUP SITE
• OPINIONS AND COMMENTS
• CONTENT-ORIGINAL RESEARCH
• COMMENTS ON TOPICS
• LINKS TO MATERIAL
WRITING WEBLOGS
• NOT REAL JOURANALISM
• NO EDITING
• NEW KIND OF JOURNALISM
• ALLOWS EVERYONE TO EXPRESS
• INTERESTING CONTENT GATHERS AUDIENCE
• AUDIENCE CAN PARTICIPATE
WRITING WEBLOG
• CHARACTERISTICS OF WEBLOG-
• RELATIVELY SHORT
• SKILL TO GATHER THOUGHT &INFORMATION
• WRITTEN FOR HIGHLY INTERESTED AUDIENCE
• LINKS-ESSENTIAL PART OF WEBLOG
WRITING WEBLOG
• CHARACTERISTICS OF WEBLOGS
• PAY ATTENTION TO AUDIENCE
• GIVE FEEDBACK
• WRITING-FORMALOR INFORMAL
• STYLE –AP STYLEBOOK
WRITING E MAIL
• SUB MEDIA FORM OF MASS COMMUNICATION
• SPEED &EFFICIENCY
• INDIVIDUAL ACTIVITY
• TOOL OF MASS COMMUNICATION
• INFORMAL GRAMMARLESS STYLE
• CLEAR IN CONTEXT & STUCTURE
WRITING E MAIL
• E MAIL NEWS LETTER –POPULAR FORM
• NEWS WEBSITES-E MAIL HEADLINES
• FORM OF HEADLINE AND SUMMARY
• LINKS-RECEIVER GOES TO ARTICLE
• E POLLS-
• ONLINE SURVEY
• NOT SCIENTIFIC SAMPLING
• POPULAR FORM OF NEWS WEBSITES
• QUICK EASY TO RESPOND
WRITING E MAIL
• DISCUSSION FORUM
• ALLOWS READERS TO RESPOND TO EVENTS ,ISSUES,TOPIC OF CURRENT DEBATE
• RESPONSES POSTED ON WEBSITE
• VIEWERS ADD THEIR RESPONSE
• RESPONSES MONITOR BY EDITOR
•
Top Related