Inside every creative there’s a hidden

marketing guerilla

Inside every creative there’s a hidden

marketing guerilla

How does this photograph make you feel?

Our survey Major trends

A straw poll of 30

Ely Creative

members

Using the telephone to KIT with customers 46.7% never, 40% occasionally

Are you clear about sectors you wish to gain work from?

35.7% no and happy to do any work

Are potential customers clear about what you offer?

24% yes, word of mouth. 40% no, don’t do enough marketing

Social Media32% use it to tell about work, 36% stop/start and find it time consuming

Familiarity with business ‘Numbers’

54.2% can’t measure marketing impact, 25% only think about it when they need work

”Lead generation, turning interest in a transaction” “Reaching the potential clients whose expectations match my capabilities”

“Having the right strategy, then having time to execute.”“..‘tough financial climate”, ..some people never look beyond the bottom line,

what’s it going to cost?”

“Explaining and getting clients to understand the benefits of our service”

Tonight I’m going to guide you through a 5-point Action Plan to.................

Understand your customers Psyche

Identify your ideal customer

Make your business stand out

Use the power of social media

Measure marketing value

Customers’ psyche

Understand this and generate more work and more customers

When you get into

your customer’s

psyche, you will

gain powerful

knowledge to

market what you do

What are their customer needs?

What do they expect from suppliers?

a) Hygiene factors

b) Service excellence

How can I improve my offering?

Create a strategy to check all this out?

Ideal customer Only target your best opportunity. It saves time and money

It is only worth

pursuing prospects

that fit your profile

of the ideal

customer

Who are they?

Where are they?

What services do they provide?

How can I best meet that need?

Is their business growing/declining?

Who are the top ten Companies on my prospect list?

Stand out Making your service better than your closest competitor

In a sea of ‘White

Noise’ make sure

that you are seen

and heard

What is the market need?

How is it changing?

Who is your closest competitor?

a) How is their service great

b) What are their key strengths

c) What are their key weaknesses

Who are the top ten Companies on my prospect list?

Social Media Must be focussed, manageable, timely and effective

Social Media is

about building a

two-way dialogue.

It’s not about ‘Offers’

and ‘Selling’

What interests my prospects?

Why should they listen to me?

How can I develop a dialogue?

How can I build followers?

Which Social media is best for me?

Create an A4 strategy/action plan to KIS (keep it simple)

Marketing value

Measure what you do. What works, what doesn’t

These basic

numbers are the

heart of any

business

Projected number of leads 6 6

x conversion rate 50% 65%

equals number of new customers 3 4

x average spend £750 £1,000

equals revenue £2,250 £4,000

x margin 60% 70%

equals profit £1,350 £2,800Create a marketing actions/metrics list. If I can’t measure it, change it!

If you would like a FREE copy of my Amazon e-

book, go to:http://bit.ly/QgWKdo

If you would like a FREE copy of my Amazon e-

book, go to:http://bit.ly/QgWKdo