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Creating Unique 2nd Screen Experiences
8 Lessons from the Trenches
Alain Nochimowski, VP Business Development@ViaccessOrca
What is a zettabyte?
Here’s the problem…
100,000 hours of movies
1,000,000 hours of TV shows per year
52,000,000 hours in Youtube per year
4 zettabytes of digital info created & shared on the web per year
Volume of content
Cost?Structured
format
UI? Discovery?
Here is what we had in mind…
Introducing DEEPData Enrichment & Engagement Platform
Search
I know what I’m looking for
Recommendations
The service knows what I’m looking for
Explore
I’d like to explore with a personal guide
Methods for content discovery
Before
Discovery
During
Interact
After
Learn
Monetization
Fun
The value
Template-based automation
Movies, TV shows, actors, verticals
Content amplificationLegally syndicate content
from various sources
In a nutshell
Audience monetizationRich ad & sponsorship
formats, recommendation & up-selling, merchandizing
Here is what we’ve learned…
• GOT Season 4 broadcast on Orange Cinema Series (OCS) starting April 7
• App on marketplace starting April 2nd
• App accessible to the general public
• DEEP amplification
Lesson 1: Analog has many good
years ahead
• Cater to all types of users• Linear vs. random access • Flip vs. tap
Lesson 2: Tell stories
• Using big-data to tell stories• Visual arrangement of
content• New connections• New insights
Lesson 3: Streamline editorial
investment via automation
• Template-based automation• Degradable templates• Editorial tools
Lesson 4: Some like it hot
• Hot news, always fresh• Social buzz• Gossip• Images from latest events
Lesson 5: Amplify TV content
experience• Send to / sync with TV• Watch on tablet• Social interactivity, share• Wish list• Cloud DVR• Highlight topics• Scene sensitive merchandise
• Discover new frontiers• Find new connections• Learn• Personalized exploration
experience, choose your own path
Lesson 6:Create engagement through serendipity
Lesson 7:Turn a cost center into a
revenue source• VOD upselling • Sponsorship & brand
magazines• Half / full page ads• Merchandizing • Highly targeted, strong
analytics capabilities
Lesson 8: Experience transparency
• Cross browser• Native vs. ease of
development• Ability to work with
external libraries
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