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CreatingTactical,BuyerFocusedContentToDriveResults
CaitlinRidge,DirectorofCommunicationsLatticeEngines
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AboutMe
DirectorofCommunications
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OurProcess
Ideation
Planning
Creation
Distribution
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GettingtotheIdeaCourtesyofDigishare360
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GettingtotheIdea
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PlantheWork
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• DemonstratethevalueofLattice• Rallyinfluencers
PlantheWork
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• Completetheworkquicklywithafreelancer
• Tapintointernalmindshare
WorkthePlan
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• Blogpost• Emailblast• Workinto
nurture• Salesenablement• Socialmedia• Retargeting• PR
It’sabouttheMarketing
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ResultsOver1,200downloads
Over$200kinpipelineinfluenced
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Questions?