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Legal
How To Generate
Business Leads
Through Craigslist
Why Use Craigslist To Generate Leads?
►Most people are not using it to it’s full capability
►60 million people use it in 70+ countries
►High traffic with 20 billion monthly
►12th most popular site in USA and 55 in world
►Average visitor spends 13 minutes on the site
►EBay owns 25% , they are a growing company
►19+ years running, not a fad
Create a Brand New Gmail Account
Dedicated Email Address for all Craigslist interactions
Central place for purposeful lead generation
Allow you to track your leads on spreadsheet
Ability to register a Google Voice phone number
Not mixed in with personal or main business email
The Smart Friend Approach
You are helping them solve their problem
Let them know that you understand them
You have their best interest in mind
Educate them and guide them through their options
Recommend and encourage, don’t be pushy
Share why you believe you are the best option
Be available to quickly answer any questions
Know Your Target Market
What do you REALLY sell?
Peace of mind
Comfort
Community
Convenience
Confidence
What is the CORE Benefit?
WHO do you sell it to?
Business Owners
Stay at home moms
Business Executives
College Students
Retail Employees
What do they value most?
Knowing your audience makes it much easier to craft a compelling message sothat your offer is irresistible to them and it inspires them to take action.
Let Them Qualify Themselves
Common Problems Common Objections
What questions do they have?
What price are they willing to pay?
What have they tried that failed?
How is your solution different?
Why should they trust you?
Turn some people ON and other people OFF
Know their hot buttons!
What are their holdbacks?
What are they trying to get away from?
What are they experiencing?
How does this make them feel?
Graphic Ads Boost Response Rates
Graphic ads get clicked on up to 10 times more than plain text ads
Easy way to grab their attention and communicate message
Use graphics with people experiencing your product or service
Convey your core benefit and have a crystal clear call to action
Publish contact info like phone and email on a graphic for safety
Make your Images 600 wide by 450 tall for best results ( 600 X 450 )
Make an irresistible offer based on WHAT you sell and WHO you serve
Text Ads VS Graphic Ads
Elements of A Compelling Graphic Ad
Grab Their Attention within 3 seconds
Promise a result they are after
Looks professional and builds trust
Evoke emotion through use of people’s faces
Make it simple to take immediate action
Offer multiple ways to contact you
Offer Many Ways To Contact You
List a phone number for people who prefer to talk ( Free )
Allow people to text you to the Google voice phone number
List an email address for them to reply directly to (Gmail)
Let them know your fist name or who to contact for more info
Provide a Form they can fill out easily on the spot
People vary in their comfort level with technology and
their willingness to contact a stranger for help.
MAKE IT SUPER EASY !
Additional Best Practices
Use your location to optimize your listing
Use pictures of people’s faces
Have a personality, be fun and memorable
Make use of all 8 pictures when possible
Respond quickly while they are on “buying mode”
BOOM
!
Tips on What NOT To Do
Do Not use crazy symbols on your headline
Do not publish a plain text ad
Don’t be too pushy or sales-y
Don’t give all info upfront, spike curiosity
Do not offer your service or product at lowest price
Don’t post your ad every 5 minutes and be spammy
Quick, Easy, Free Lead Gen Forms
VISIT: Jotform.com
Custom Craigslist Forms In 2 Minutes
Jotform is a simple tool that helps you capture their contact info
No coding, and no technical knowledge is required
Free, Simple, and easy to set-up an account in minutes
Perfect if you do not have a website to collect leads
Ability to set up text message alerts for each lead
People are 5 X more likely to fill out a form than contact you directly
The 5 Minute Craigslist Landing Page
Jotform goes above and beyond contact forms
Create full-fledged landing pages within 5 minutes
No hosting or technical knowledge required
Can create unlimited forms to promote on Craigslist
Use this to supplement website or replace it
Easy to use these landing pages on social media as well
Integrations make it possible to automate tasks
FREE Jotform Advanced Features
Integration Aweber, Mailchimp, Constant Contact
Dropbox and Google Drive
Paypal and Authorize.net
Salesforce and infusionsoft
Clickbank Affiliate Program
Google spreadsheets
SMS Notifications
It helps you … Build Your List
Deliver digital products
Conduct online transactions
CRM /Automate your marketing
Sell CB products
View all leads in one place
Get text message with new leads
How to Set-Up Text Message Alerts!
Jotform will send you a text message when you get a new lead!
Click “Setup and Embed” then select Email Alerts Click on “Add New Email” and convert phone number to email
AT&T Example: [email protected] Verizon Example: [email protected] will vary by your cell phone provider, look it up.
Follow Ups & Staying Top of Mind
Make sure to Follow Up ! MOST people simply DON’T do it.
Be persistent, AND be a smart friend too : )
Create templates for frequently sent emails & FAQ
Send them a free guide, or a post card, or email
Use capsule CRM to automate client relations
Even if they don’t buy from you, capture contact information
Send helpful newsletters, blog posts, information, coupons
Keep your funnel going even when you don’t need business!
Leveraging Video for Big Ticket Sales
Roofing, Selling Homes, Cars, or Big Ticket Services
Video explains and sells FOR YOU 24/ 7
Builds value, explains, demonstrates, deeper dive
Optimize video for your city / location for SEO
Creates social proof and spikes curiosity
Words and pictures are not enough for offers over $500
Craigslist Marketing Resources
Jotform.com custom 2 minute forms
Jorform.com 5 minute landing pages
Gmail and Google Voice
Mailchimp for ongoing communication
Capsule CRM to keep your funnel going
Cladsnow.com for ad design and videos
Need Help? Have Questions?
CLADSNOW.com offers Image ads and HD Videos for Craigslist Ads
AidaRojas
WordPress Entrepreneur, Designer, and
Blogger. I am passionate about
storytelling and content marketing. I help
small business owners create growth
focused digital marketing strategies .
Blog : AidaRojas.com
Website : iSocialDesign.com
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