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Could there be new dot comsChanges happening to Top Level Domains
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Ch-ch-ch-changes
The way we look at web addresses could be changing forever…
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Ch-ch-ch-changes
…with the introduction of new top level domains (TLDs).
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So what are Top Level Domains?
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TLDs are the end bit of web addresses. Like com, net, org
Explain Like I’m Five…
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The ICANN – the guys who have control over these have brought in 250 new TLDs. Known as generic top level domains (GLDs).
.bike
.store
.clothing
.museum
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Why?
ICANN website 2014
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What does this mean for brands?
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It could mean we have to work even harder to protect our brand
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Amazon already lost .amazon
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gulp.
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Or it could mean nothing.
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No one’s really crying out for new TLDs…
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We’re all happy with the dot coms we’ve been using.
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And if you think about it…
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No one thinks URL
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People shop at Amazon. Not Amazon dot com
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The dot com is just redundant
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Unless you want to determine the legitimacy of a website
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In which case
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A dot com ending is a good indication a website isn’t spammy
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With the new TLDs, it’s going to be increasingly more difficult for us to tell the spammers from the genuine websites
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Imagine if you got an email from paypal.wallet and paypal.money
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Which one are you meant to trust?
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And it will be difficult for users to remember web addresses
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Topshop.clothing or topshop.womenswear?
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Or topshop.shopping or topshop.fashion?
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Or topshop.surrey? Or topshop.uk
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Or topshop.arcadia?
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More like confused dot com!!!
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And one other thing
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Will asda.grocery be seen as better than tesco.com?
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Will grocery shoppers really care which TLD their favourite supplier uses?
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So before you go on a TLD frenzy…
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Just think
What benefit are they really giving to website users?
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None at the moment
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Keep your dot com
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This will reassure your users that your website is the legitimate one.
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Save (lots of) money
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And just wait it out
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Bottom line
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Unless you’re Coca Cola…
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And can risk spending lots of money
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Forget about the new TLDs
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And invest in brand awareness instead.