www.cosmetokyo.jp/en/

Dates: January 23[Mon] – 25[ Wed] , 2017Venue: Tokyo Big Sight, Japan

Organised by: Reed Exhibitions Japan Ltd.

Concurrent Show:

COSME TOKYO17_BRC_E_H1_4_abe(W420XH297)

▲

COSME TOKYO Show Management

Attn: Saya Katsuki (Ms.) / Mikako Shimada (Ms.) / Megumi Yanai (Ms.)

Reed Exhibitions Japan Ltd.18F Shinjuku-Nomura Bldg., 1-26-2 Nishishinjuku, Shinjuku-ku, Tokyo 163-0570, JapanTEL: +81-3-3349-8519 FAX: +81-3-3349-8530 E-mail: cosme-tokyo@reedexpo.co.jp WEB: www.cosmetokyo.jp/en/

Exhibit at COSME TOKYO 2017,

your best gateway to

the Japanese & Asian market!

A division of Reed Business Registered in England, Number 678540

EXHIBITING INFORMATION

"Largest" in reference to the exhibitor number of trade shows with the same concept.

COSME TOKYO16_BRC_E_P1_2_abe(W420XH297)

COSME TOKYO 2016 achieved a breakthrough result !

Scenes from previous show in 2016

21

East Hall 7 Entrance/Exit

East Hall 7 Entrance/Exit

East Hall 6 Entrance/Exit

East Hall 5 Entrance/Exit

Cont ainer/Pack aging

Contract Manufacturing /Private Label

Sales Promotion / Marketing

Tools & Accessories

International Area

Body & Hair CareZone

Organic Zone

Ingredients

Becoming larger every year! Gathers international pavilions and international exhibitors including many newcomers to the Japanese market. Focused on the continuously

growing market: organic/natural cosmetics.

Japan’s LARGEST exhibition specialised in cosmetics. Buyers from Japan & Asia meet the latest cosmetics worldwide.

Asia’s leading exhibition for cosmetics development.

The 2 co-held shows consist Japan’s only exhibition

covering the entire cosmetics industry.

Exhibition Outline

Concurrent Show

Floor Plan (preliminary)

Buyers/importers mainly from Japan & other Asian countries

Visitor Profile

● Importers, Distributors, Agents ● Buyers from various Retailers

(Department Stores, Lifestyle Shops, Online Shops, Select Shops, Drug Stores, Mass Retailers, etc.)

● Salons, Spas, Hotels, Clinics

All kinds of cosmetics and toiletries

Exhibit Profile

● Skincare ●Makeup ●Bath & Body Care

● Hair & Scalp Care ● Salon Cosmetics ● Men’s Care

● Beauty Drink/Supplement ● Fragrance ●Nail etc. etc.

Special

Special

Special

Lab De vice, Testi ng

Academic Forum

Ingredients Private Label /OEM Packaging

Body Care

Hair Care

Organic

Make up

Skincare

COSME TOKYO16_BRC_E_P3_4_abe(W420XH297)

Skin Care Global Market Size [2014]

Number of Exhibitors

2016 201720142013201220112010

637*

800*(expected)

541*

368*324*

141125

0

200

100

300

400

500

700

800

600

(billion yen)

(year)

1998

1999

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2,4002,2002,0001,8001,6001,4001,2001,000

(Source: Trade Statistics of Japan (Ministry of Finance))

Colour Cosmetics Global Market Size [2014]

25,000

20,000

15,000

10,000

5,000

0UKFranceBrazilGermanySouth KoreaUSAJapanChina

Market Size (USD million)

(Source: Euromonitor International)

Japan: USD 15,464 million

(Source: Euromonitor International)

Market Size (USD million)

RussiaFranceGermanyUKChinaBrazilJapanUSA0

4,000

2,000

6,000

8,000

10,000

12,000

Japan: USD 5,802 million

(1st ) (2nd ) (3rd ) (4th ) (5th )

Amount of Cosmetics Import in Japan

0

COSME TOKYO16_BRC_E_P5_6_abe(W420XH297)

Tap into the attractive market, Japan

Japan’s LARGEST*1

B to B exhibition

in 2017 (expected)

*2*2

*2 *2

800 Exhibitors

in 2016

in 2017in 2016

637Exhibitors

We consistently count visitor registration numbers clearly and stringently and,

(*2 including the concurrent show)

(*2 including the concurrent show)

The Solemn Declaration of No Inflated Numbers

<Number of Exhibitors>

Please refer to the following URL for details on the counting method. www.cosmetokyo.jp/en/doc/TAC/

(expected)

30,000Visitors23,295Visitors

<Number of Visitors>

International exhibitors from 45* countries“International Area"has become one of the main features of COSME TOKYO. Gathering 260＊ exhibitors from 45＊ countries/regions including a larger number of pavilions, COSME TOKYO is becoming much more international again. ( *expected, including the concurrent show)

■ Armenia■ Australia■ Belgium■ Bulgaria■ China■ Finland■ France ■ Germany■ Hong Kong■ Iceland

■ India■ Israel■ Italy■ Japan■ Korea■ Malaysia■ Morocco■ New Zealand■ Niue■ Philippines

■ Poland■ Russia■ Samoa■ Singapore■ Slovenia■ Solomon Islands■ South Africa■ Switzerland■ Taiwan■ Thailand

■ Tonga■ Turkey■ UAE■ UK■ USA■ Vanuatu

✿ List of exhibiting countries/regions at COSME TOKYO & COSME Tech 2016

National Pavilions

✿ Excerpts from international exhibitors at COSME TOKYO 2016

● Japan’s cosmetics imports have doubled in the past 15 years and are showing accelerated growth.

● Ref lecting the ongoing organic/natural boom in Japan, more and more new brands are entering the market.

2) Demands for import cosmetics are greatly increasing

1) Japan is the world’ s second largest cosmetics market with high stability.

Chosen as the best business platform to target the Japanese and Asian market, COSME TOKYO is becoming larger every year.*1 specialised in cosmetics

without deception, continue to release the real numbers.

The best gateway to the huge market – Japan

Co-held COSME Tech

The show was business-oriented and really successful, and we are happy with the results. We met not only reliable Japanese companies but also companies from Taiwan, Hong Kong, Thailand and Korea.We already booked our booth for next year.

RED GOLD ROSES

✿ Comments from International exhibitors (excerpts)

UK

1

2

3

We met so many buyers from around the world such as USA, Australia, Malaysia, Viet Nam and many other countries. Our show results were more than 'good' - something we'd never expected. Next year we'll definitely come back.

THE THAI COSMETIC MANUFACTURERS ASSOCIATION Thailand

65

AUSTRALIA SOUTH AFRICA

BELGIUM

FRANCE

GERMANY

KOREA

POLAND

THAILAND

TURKEY

THAILAND Pavilion

TURKEY Pavilion

From ITALY

KOREA Pavilion

GERMANY Pavilion

SOUTH AFRICA Pavilion

From AUSTRALIA

From SWITZERLAND

BELGIUM Pavilion

From FRANCE

From UAEFrom ICELAND

Due to limited space, title and division might be shortened.

A.S. WATSON RETAIL Hong Kong Director

ALLIANCE BOOTS SOURCING Hong Kong Japan Commissioned Sourcing Consultant

COLOURMIX COSMETICS Hong Kong Senior Merchandising Manager

EMART Korea Cosmetic Brand Management, Team Leader

MAKE UP PRO Hong Kong Purchasing Director

ROBINSONS SPECIALTY STORES Philippines Merchandising, Div. Manager

SA SA COSMETIC COMPANY Hong Kong Brand Manager

SASA INTERNATIONAL Taiwan General Manager

SEPHORA USA VP/DMM, Sephora Collection

BEAUTY BOX Saudi Arabia Sales & Marketing, Director

INDEX HOLDING UAE/Korea Trade & Investment Div., Business Development Manager

LAPONIE (S) Indonesia Management, Director

LUXASIA Singapore Strategy & Development, Manager

METRO BRANDS Hong Kong Sales & Marketing Manager

PLUS ONE ASIA Singapore Sales & Marketing, Senior Executive

COSME TOKYO16_BRC_E_P7_8_ABE(W420XH297)

Salons & SpasCOSME TOKYO’s visitors also include salons, spas, hotels, clinics etc. who are looking for cosmetics for professional-use.

International visitors International visitors especially from other Asian countries such as Hong Kong, China, Taiwan, Korea, Thailand, Singapore, Philippines, Malaysia, etc. are increasing every year. The number of international visitors increased by 34%＊ in 2016 from the previous show. (*including the concurrent show)

Retailers

Show Management invites powerful buyers and importers mainly from Asian countries as “Premium Buyers” and arranges meetings with exhibitors. More than 700 meetings were arranged in 2016 and generated huge business opportunities.

■ Department Store-DAIMARU MATSUZAKAYA DEPARTMENT STORES -HANKYU HANSHIN DEPARTMENT STORES -ISETAN MITSUKOSHI

-KEIKYU DEPARTMENT STORE -KEIO DEPARTMENT STORE -KINTETSU DEPARTMENT STORE

-MARUI -ODAKYU DEPARTMENT STORE -PARCO

-SOGO & SEIBU -TAKASHIMAYA -TOBU DEPARTMENT STORE

■ Lifestyle/Select Shop-COSME CLINIC -CULTURE CONVENIENCE CLUB -DON QUIJOTE

-ITS’ DEMO -LOFT -MASH BEAUTY LAB (COSME KITCHEN)

-NEUVE A -OLC GROUP -UNITED ARROWS

-STYLINGLIFE HOLDINGS (PLAZASTYLE) 　-TOKYU HANDS

-VILLAGE VANGUARD -WORLD

■ Online Shop / Catalogue Retailer-AEON DIRECT -AMAZON -BELLUNA-CATALOGHOUSE -COSME.COM -DINOS CECILE-GRAND MARCHE -JAPANESE CONSUMERS' COOPERATIVE UNION -JUPITER SHOP CHANNEL -NISSEN -PEACH JOHN -QVC JAPAN -RAKUTEN -RECRUIT LIFESTYLE -SENSHUKAI

■ Drug Store-CAWACHI -COCOKARA FINE -MATSUMOTOKIYOSHI-SUGI HOLDINGS -SUNDRUG

■ Mass Retailer-AEON RETAIL -BIC CAMERA -CAINZ-ITO-YOKADO -NISHIMATSUYA CHAIN -YODOBASHI CAMERA

Invitation of Overseas Premium Buyers

✿ Examples of international visitors

✿Examples of major retailers who visited COSME TOKYO 2016

Importers/DistributorsExhibiting at COSME TOKYO is the most effective way to f ind local importers/distributors/agents.A large number of importers/agents visit COSME TOKYO to introduce the latest products to the Japanese market.

Special Exhibit Plan for those looking for importers: “New Comers to the Japanese Market” PavilionONLY for overseas exhibitors who do NOT have importers in Japan.Extensive support services and more affordable package plans help you try and enter the Japanese market.

COSME TOKYO gathers key buyers from various kinds of retailers, from major department stores and lifestyle shops to new channels becoming increasingly important – online/TV shops, etc.

We gathered 500 visitors from Japan and overseas and had

60 meetings with salon distributors etc. In only one month

after the show, we already received 5 big orders.

OMOTESANDO BIHADA COSMETICS

We gathered over 240 visitors especially from esthetic salons including those from China and other Asian countries. Many of them were new customers for us. We received a big order right after the show.

GRAZIA

We had successful meetings with each exhibitor we visited. We are now considering further business development with them. We will come back next year.

AS WATSON RETAIL Hong Kong

We made purchase for USD 161,000 during the show. We found many novel or high-quality products, which we plan to sell in UAE. We anticipate building long-term relationships with exhibitors we met at COSME TOKYO 2016.

INDEX HOLDING UAE / KOREA

✿ Comments from exhibitors (excerpts)

✿Comments from international visitors (excerpts)

1

2

3

4I visit COSME TOKYO every year. This year, I checked every booth at the show corner to corner, especially those from Europe. COSME TOKYO has become a must-attend event for importers to source new cosmetics from all over the world.

P.S. International Chief Buyer of Overseas Cosmetics

We closely looked around the entire “International Area” to find natural cosmetics especially from Thailand. We are considering distributing some of the international cosmetics in the future.

TOKYO-DO Manager, Merchandise Div.

✿Comments from visitors (excerpts)

87

Retailers

Distributors

Meet high-quality visitors from Japan & Asia

新製品公開中New Product

ビジネスパートナー求む

Looking for Business Partners

COSME TOKYO16_BRC_E_P9_10_abe(W420XH297)

Business matching with powerful visitors

Seminar to enhance onsite business in Japan

Extensive pre-show promotion

Other Support Services

Use the special privileges as incentives to invite your important customers.

Bilingual Signboards help you stand out and lead your potential customers to your booth.

Bilingual Business Signboards Order/Download Service

Preparing local language speakers at your booth is highly recommended.

Interpreter/Translator Agent Introduction Service

Special discount rates for hotels close to the exhibition site are available.

Special Discount for Hotels

Online Exhibitor & Product Search

Exclusive guide featuring overseas exhibitors’products are sent to 10,000* powerful buyers and importers in Japan.

E-mail promotion is conducted to over 150,000* Japanese buyers and importers.

Press Releases to deliver your information to major media

Show Management distributes press releases including exhibitors’product information to 5,000* editors/reporters. It enhances your chance to be covered by media and helps your publicity.

(sample)

FREE FREE

Dedicated promotion for overseas exhibitors Meetings arranged with Premium Buyers

Show Management invites key buyers from top retailers and importers mainly in other Asian countries and arranges meetings with exhibitors. More than 700 meetings were arranged in 2016.

Show Management will hold a special seminar for international exhibitors on

"How to maximize onsite business with Japanese visitors",

which explains Japanese business customs, tips to maximize your show

results, useful Japanese phrases, etc. (Held on the day before the show opening)

FREE

Overseas Cosmetics Sourcing Guide

E-mails featuring overseas products

Examples of Press Coverage :

(*expected)

● WWD JAPAN Beauty (Japan) ● KOKUSAI SHOGYO (Japan) ● CosmeticsDesign-Asia.com (USA) ● BeautyNury (Korea)

(*expected)

(*expected)

FREE

FREE

FREE

(sample)

(sample)

Having 50 meetings with international buyers including 21 appointments with Premium Buyers, we could successfully expand our business to overseas. In addition to an order from a distributor in Thailand, we are expecting 6 more orders mainly from Asia.

COSME COMPANY

Many orders and inquiries rushed in not only from Japan but also from Hong Kong, Korea and other Southeast Asian countries, which we expect to amount to sales for USD 1,400,000. We had 270 meetings and acquired 95 hot sales leads.

ROYAL

✿ Comments from exhibitors (excerpts)

1 2

3

4

VIP Guest Invitation System

Your product information is delivered effectively to importers and buyers in Japan.

Online show catalogue with appointment function, which enables visitors to search exhibitors and request appointments.

Extensive promotion/services to ma ximise your business opportunities

(image)

109

www.cosmetokyo.jp/en/

Dates: January 23[Mon] – 25[ Wed] , 2017Venue: Tokyo Big Sight, Japan

Organised by: Reed Exhibitions Japan Ltd.

Concurrent Show:

COSME TOKYO17_BRC_E_H1_4_abe(W420XH297)

▲

COSME TOKYO Show Management

Attn: Saya Katsuki (Ms.) / Mikako Shimada (Ms.) / Megumi Yanai (Ms.)

Reed Exhibitions Japan Ltd.18F Shinjuku-Nomura Bldg., 1-26-2 Nishishinjuku, Shinjuku-ku, Tokyo 163-0570, JapanTEL: +81-3-3349-8519　FAX: +81-3-3349-8530 E-mail: cosme-tokyo@reedexpo.co.jp　WEB: www.cosmetokyo.jp/en/　

Exhibit at COSME TOKYO 2017,

your best gateway to

the Japanese & Asian market!

A division of Reed Business Registered in England, Number 678540

EXHIBITING INFORMATION

"Largest" in reference to the exhibitor number of trade shows with the same concept.