Coping with rapidly changingdigital audiencesor

There’s no such thing as the ‘digital consumer’

Tom Grinsted @tomgrinstedProduct Manager: Core mobile apps

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guardian.co.uk m.guardian iPhone/Anroid Apps iPad App Facebook App

Put

use

rs at th

e heart of what you do

Put

use

rs at th

e heart of what you do ... and there’s no excuse not to

.

Make data-based decisions

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guardian.co.uk m.guardian iPhone/Anroid Apps iPad App Facebook App

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guardian.co.uk m.guardian iPhone/Anroid Apps iPad App

iPad WebTraffic

Facebook App

Google analytics is your friend

What are you trying to achieve?

Hypothesise

Test with your data

40%

A newsense?

Mobile is not optional

Mobile is not optional

Your users don’t think it isGoogle doesn’t think it isYou shouldn’t think it is

Test

And testagain

Test

Release

And releaseagain

Release

Show, not tell

Be socialBe friendlyAsk for advice

Tom Grinsted @tomgrinstedProduct Manager: Core mobile apps