Founded in 1999.

Leading full-service digital agency within Interpublic.

800 employees across all interactive disciplines.

About Huge.

Brooklyn.Los Angeles.

Rio de Janeiro.

London.

2.

San Francisco.Portland.

Washington DC.Atlanta.

Brasilia.

Our approach.Great user experiences are what drive business performance and

marketing.

AdAge A-List for 2012Top ten agencies as ranked by AdAge, across all marketing disciplines.

Social media agency of the year2011 and 2012 by OMMA / MediaPost.

Most innovative agencyfor 2012 by Digiday and One of Five for 2011 by Mashable.

Capabilities

Agenda:1. Environmental changes.

2. Larger strategic concerns. 3. Coordination tactics.

Environmental change.

“Search, Social & Content Has

Merged into a Single Process”

-Kevin Gibson

Every person, brand, group, and campaign must have a digital

version of itself in addition to thier real world component.

Be these guys.

Comet SoLoMo: Social / Local / Mobile

Strategic concerns.

Feuding agencies.

“Integrated marketing

campaigns”Search agencies

Paid mediaSocial

Development

Promotion

“Full service agencies”

Mobile LocalAPIs

Strategy / Design agencies

Strategy, UX, Content Strategy, Visual Design

• “They understand the big picture / strategy”

• Have access to the capital budgetSearch agencies

• “They understand media & how to promote”

• They have access to marketing budget

Strategy / Design Agencies

Where does ‘promotional’ budget live?

$

Marketing is becoming more strategic and holistic. Agencies,

responsibilities, budgets and allocations need to change.

But how?

Agency coordination.

Agency management

On-site

Digital media

Social media

Web analyticsEngagement

metrics

Branding metrics ROI

Traditio

nal

Paid

Digital Paid

Digital

‘Earned’

Traditional media

Digital Owned

Create an agency plan that addresses:

Holistic agency management.

• Mobile / local search / landing pages

• Local 3rd-party sites (G+ local, Yelp, etc.)

• Contextual and targeted media (long tail biddable)

• Content marketing (video, images)

• Social media (promoted posts)

• App discovery (API / open data / semantic markup)

• News and Syndication discovery (Press releases,

syndication)

• KPIs that cross digital, traditional, and agency lines

Build-in all these new search and discovery tactics at the

start of campaign or site strategy.

Smart brands make them a strategic component of the

site or campaign build.

Don’t bolt it on.

hugeinc.cominfo@hugeinc.com45 Main St. #220 Brooklyn, NY 11201+1 718 625 4843