CONTOSOLTD
Give Your Image Impact
Contoso Ltd
CONTOSO
LTD Strategies for Success
• About Contoso Ltd• Your corporate image• Know your media• The three R’s of media
planning• Your public relations
budget• Media plan• Relationships• Planning for the future• Contoso success stories
CONTOSO
LTD About Contoso Ltd
Wendy Beth KahnChief Executive Officer
Jossef GoldbergVP Sales
William VongVP Production
Sandra I. MartinezVP Technology
Your Name
Dale Washburn
Paul West
Roger Harui
Kelly Focht
Darlene Mangione
Joe Howard
Bagheera White
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LTD Your Corporate Image
• Contoso and You– How Contoso will
develop and strengthen your company’s image
– Strategies for maintaining a presence
• Positive Spin– Defining “spin”– Creating a strong
impression
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LTD Know Your Media
• Television• Radio• Print• Outdoor• Video • Internet
CONTOSO
LTDThe Three R’s of Media
Planning
Media types are listed on slide 4
Research
Recognition
Relax
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LTDYour Public Relations
Budget
Where will your PR dollars go?
0.00%
20.00%
40.00%
60.00%
80.00%
100.00%
2002 2003 *2004 *2005 *2006*Projected
TraditionalAdvertising
Internet
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LTD Media Plan
• Creation
• Production
• Implementation
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LTD Relationships
It is worth it to create community relationships on several levels.
Environmental
National
Your CompanyPolitical
Local
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LTD Planning for the Future
• What’s in store for tomorrow?
• What’s in store for next year?
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LTD Contoso Success Stories
Company Success
Bits, Bytes, and Chips, Inc. Landed a $20 million contract
Miller Textiles Improved community presence through local sponsorships
American Society of Science Increased membership by 33% by modernizing their image
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LTD Proven Results
0%
5%
10%
15%
20%
25%Alpine Ski Center
Solomon Weiss Importers
The Wine Cellar
Five Lakes Publishing
Coho Winery
Mightyflight Toys
CONTOSO
LTD Satisfied Customers
• “Contoso Ltd provided my company with that Je ne sais quois that we had been looking for.” (Kathryn M. Hinsch, CEO, Industrial Smoke and Mirrors)
• “Because of the hard work from our Contoso Ltd team, we have increased our client numbers by over 200% in the last two years.” (Ted Bremer, Vice President of Sales and Marketing, Ferguson & Bardell)
CONTOSO
LTD Contoso Ltd
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