Killer Email Content Strategies That Can’t MissTell your story like a pro, right there in those inboxes

Susan Blue: Find me on Twitter @susangrayblueEmma: Find us on Twitter @emmaemail

Email: the genre everyone reads.

Those stories of email's demise? Yeah, not so much.Inbox-checking is a habit -- a national pastime, if you will.

Almost everyone (93% of adults, to be precise) subscribes to at least one email marketing list, and ROI for email is still stronger than most marketing channels (more than $40 for every $1 spent).

Email’s where you can tell your story and engage those folks who’ve invited you to their inbox.

Set your course and roll out your plan.

Target your content: speak to your audience

Follow those best practices of design & content

Find relevance … or make it.

Get seasonal, of course (minus the clichés)

Tie what you do to whateveryone’s talking about

Pretend salt has somethingto do with summer? Sure, why not

Create relevance with your own new buzz

Create short stories along the way -- vignettes, not novels -- that capturea snippet of who you are.

Suggest something they wouldn’t havethought of but will find irresistible

Start a revolution and keep it rolling

Suggest that destiny is at stake

Show exactly who you are in unexpected ways. If that involves pink monsters, so be it.

Be personal andengaging at every turn.

Stage a “meet cute”

Tell them you miss them

Engage them even if they’re sayinga goodbye of sorts

Get and stay connectedalong the way.

(Not in a creepy, all-seeing eye kind of way.)

Integrate your email with social(and everywhere else)

Send surveys to ask your customers what they want

Add it up. Know what’s working and what’s not.

Check data and response levels beyond open rates & CTR

How’s that story progressing? Measure performance over time

Every word matters. Make it memorable every time (and possibly epic).

@susangrayblue@emmaemail