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Today’s Webcast:Content Marketing for
Real Marketers
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• Interact with the presenters anytime – ask questions! • Type into the “ask a question” text area – click submit. • The slides will advance automatically throughout the event.
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Before We Get Started
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Hi I’m Joe Pulizzi(@juntajoe)
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To help transform marketers into publishers. Less renting, more owning.
EVENTS MEDIA CONSULTING
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September 4 – 6, 2012 – Columbus, Ohio
SUPER EARLY BIRD ENDS JAN. 31st
#realcontenthttp://bit.ly/2012cmtrends
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http://bit.ly/2012cmtrends
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http://bit.ly/2012cmtrends
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Today you will leave here with:
• Practical content marketing tips that make sense
• Knowledge and insights of “real” marketers
• Tools to apply to your own 2012 plans/strategies
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Today’s Presenters:
Joe Chernov VP of Content Marketing, Eloqua@jchernov
• Produces, distributes, measures content for awareness/conversion
• Also responsible for PR/AR/influencer relations, social & Web
• Former head of marketing for BzzAgent & former chair of WOMMA ethics panel
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Rebecca LiebAnalyst, Altimeter Group@lieblink
• Covers digital media and advertising
• Former VP & editor-in-chief, The ClickZ Network, launched and ran Econsultancy’s US operations.
• Author: The Truth About Search Engine Optimization & Content Marketing
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Today’s Webcast:Content Marketing for
Real Marketers
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What advice do you give marketers who struggle to keep up with the pace of change?
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Are there any types of content you’d consider fundamental to a content marketing strategy?
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Why are so few marketers engaging in mobile content? Who is doing mobile well?
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Why do you believe the vast majority of corporate bloggers stop producing content?
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How can a company begin to think more broadly about its content’s target audience?
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How can companies extend the reach – or “shelf life” – of their content?
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Can you discuss the balance between brand prominence and perceived content value?
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Can you share examples of ways marketers marry content marketing with events?
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In what ways can nonprofit organizations utilize content marketing effectively?
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What are some examples of using listening as an effective way to augment output?
Indium’s 73 blogs and 17 contributors are fueled by keyword
research. The company’s hyper-targeted blogging strategy increased customer contacts by 600% within a
single quarter.
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Questions & AnswersKeep your questions coming. Type into the “ask a question” text area and click submit.
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Thank you for attending today’s webinar!
A link to the archive will be sent to you in a day or two after the event.
For more on the Content Marketing Institutevisit: http://ContentMarketingInstitute.com
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