Download - CONSUMER PREFERENCE .

8/7/2019 CONSUMER PREFERENCE .

1/12

CONSUMER PREFERENCE TOWARDSMASALA


2/12

CNSUMERPREFERENCE


3/12

FAST MOVING CONSUMER GOODS (FMCG)

y Fast Moving Consumer Goods is a classification thatrefers to a wide range of frequently purchased

consumer products including: soaps, cosmetics, teethcleaning products, detergents and other non-durablessuch as glassware, bulbs, batteries, paper products andplastic goods.


4/12


5/12

OBJECTIVES OF THE STUDY

y PRIMARY OBJECT:

This project is based on the study of consumer behavior and preferncetowards Pravin KLM.

y SECONDARY OBJECT:

To know about the customer satisfaction level associated with the productand the customer preference level.

To increase customer satisfaction and recapture the market share byfulfilling the customer needs.

To study the factors affecting the consumption pattern


6/12

SCOPE OF THE STUDY

y I wanted to learn consumers roles and behaviour whilebuying product

y Marketer want consumers to learn about their products,

product attributes, potential consumers benefit, how to use,maintain or even dispose of the product and new ways ofbehaving that will satisfy not only the consumers needs.

y The scope of my study restricts itself to the analysis of

consumer preferences, perception and consumption ofAmbari Kanda Lasun Masala(KLM). The scope of my study isalso restricted to Pune region only.


7/12

LIMITATIONS OF THE STUDY

y Due to limitation of time only few people were selected for thestudy. So the sample of consumers was not enough togeneralize the findings of the study.

y The main source of data for the study was primary data withthe help of self-administered questionnaires. Hence, thechances of unbiased information are less.

y People were hesitant to disclose the true facts.

y The chance of biased response cant be eliminated though allnecessary steps were taken to avoid the same.


8/12

SAMPLEING PLAN

y PERIOD OF RESEARCH 1st JUNE TO 31th JULY

y AREA OF RESEARCH PUNE CITY

y SAMPLING UNIT WOMy TOTAL SAMPLE SIZE 800

y SAMPLE SIZE

y SAMPLE TECHNIQUE RANDOM(AREAWISE)

y RESEARCH METHOD QUESTIONNAIRE


9/12

SUGGESTIONS

y Company should concentrate more on television foradvertisement, as mostly people get attracted throughtelevision only. Most of KLM users are Maharashtrian, so thecompany needs to plan for television advertisement onMarathi channels like E TV, Z Marathi. Advertisement shouldbe shown at least 2-3 times in the afternoon and eveningwhen women are free to watch.

y It should be less spicy, because those who are nonMaharashtrian and who belong to Brahmins families areexpecting less spicy KLM.


10/12

y Packaging plays an important role to attract thecustomers. Poor packaging may cause bad effect on

the product like taste, flovour, colour, dryness, smell,hygiene. Company need to concentrate on packagingto maintain the colour, taste, flavour and smell. Itshould be moisture free and thick plastic coated and

it should be easy to handle.


11/12

y Company should highlight on their product that thisproduct doesnt contain any preservatives and added

flavour as there are some customers who dont preferthe product due to this conception.

y

Different schemes and offers on the product willattract the customer.


12/12

THANK YOU