Cognitive-
Driven by mind Emotional-Driven by heart
High involvement
decision Low involvement
decision
Optimizing decision making Satisficing decision
making
Compensatory decision making Non-
compensatory decision making
Top Related
Consumer Buying Behaviour & Organizational Buying Behaviour
Consumer Buying Behaviour-1
Consumer Buying Behaviour Automobile
Consumer & industrial buying behaviour
Consumer buying behaviour gold jewellery
Consumer Behaviour and Impulsive Buying Behaviour
Whirlpool consumer buying behaviour
Consumer buying behaviour on Titan