Trends in mobile & Internet Consumententrends Vincent Everts
+31647180864
woensdag 24 november 2010
Vincent Everts?
woensdag 24 november 2010
woensdag 24 november 2010
InterimIC innovation accelerationInnovation study trips:2008: China2009: Russia
Innovation inhealth care:2006: India2007: USA2008: Japan
Healthcareinnovation eventInnovation in Government
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Tudou.com bigger YouTube
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Social Media
2.0
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• Mijn Tools
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Videoblogger
Talk to Me!
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• kassa
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Het gaat PRIMA met NL!
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The New TV?
• Digital TV
• Harddisk recorder / PVR
• HDTV
• Internet TV
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1,2 Mio1,5 Mio
BOOM"Platte" TV
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Penetration of HD recorders (estimated)
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Connected devices
0
25
50
75
100
2009 2013
100 M
57 M
Connected devices will almost double in 4 years
source: Park Associates
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Make your own company TV Channel
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find, collect, publish
www.yubby.comwoensdag 24 november 2010
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time consumption Web 1.0 Viral Marketing (PP) travel
RSS Explained Web 2.0 Kindleexplained Marketing 2.0 Google Adwords Tudou
Google Docs Online video elections 2.0
Multitasking Twitter Amazon Yubby Co-Creation
Google Streetview Online collaboration Social tools
Dell Sucks Support 2.0 Viral Marketing Kryptonite Lock Enterprise 2.0 VMS Zoomz HD ebay
news resume VMS Google trends
What are we going to talk about?
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Web1.0
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7
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TV: 39% 178 min.
Radio: 33% 151 min.
Internet: 19% 86 min.
Newspaper: 6% 20 min
Magazines: 4% 18 min
How do we spend our time?
39%
33%
19%
6% 4%
TV RadioInternet NewspapersMagazines
woensdag 24 november 2010
Internet overtakes TV
If the current growth continuesthe internet will overtake TV
as most consumed media in 2010
Text
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Time & advertisement
Time online: 1,5 h pp/dayOnline adds €500M/yrAdds € 0,07 pp/h
TV 3 hours/day/userAdvertisement €200M public + €600 commercialadvertisment/hour TV watching € 0,06
NewsPapers 20 min/day€750M adv revenueAdds € 2,00 pp/h
Magazines18 m/dayAdvertisement €700Reclame inkomsten: € 2,50 pp/ph
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LondonCalling.mobiwoensdag 24 november 2010
LondonCalling.mobiwoensdag 24 november 2010
• $20 miljard sales• 1 Billion searches/day• Money from Adwords• Almost nothing from
Youtube, Google earth/map, gmail, apps etc
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Google adwords
•Easy to set-up•Easy to budget•Price per keyword
Also onYouTube
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38
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39
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1991woensdag 24 november 2010
1994
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1997woensdag 24 november 2010
1999woensdag 24 november 2010
1996woensdag 24 november 2010
2000woensdag 24 november 2010
2001
9200 Nokia
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2002woensdag 24 november 2010
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2005
Andy Rubin
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2007woensdag 24 november 2010
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2007woensdag 24 november 2010
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2008woensdag 24 november 2010
2008woensdag 24 november 2010
Developers
58
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§
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12
IMPACT ON BUSINESS
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DELL Case
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Dell notebooks
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17
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tekst
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E-commerce worldwide
2010: €500B
+10%
bron: forrester
Web influenced: €3000Bwoensdag 24 november 2010
Online bestedingen
2009: 8 miljard euro
2009: 7,3 miljard euro
+10%
bron: thuiswinkel.org
Web-influenced 48 miljard
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ProductinformatieSocial toolswoensdag 24 november 2010
90% social tools
Product info
Social tools
what else do people buy
what do they recommend?
Tags of clients
What do they buy in the end?
what else?
Description of customers
reviews of the customers
review of the reviews
woensdag 24 november 2010
LondonCalling.mobi
Marketing sets the expectation, marketing creates demand, marketing helps a consumer differentiate
why one choice is better than another choice.
Operations delivers. Any gap between the two drives a conversation
on the social Web.
Dave Evans bit.ly/nublackwoensdag 24 november 2010
LondonCalling.mobiwoensdag 24 november 2010
LondonCalling.mobiwoensdag 24 november 2010
LondonCalling.mobiwoensdag 24 november 2010
LondonCalling.mobiwoensdag 24 november 2010
87
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Download everything wirelessly
Buy books wirelessly
E-ink technologie reads the best
240.000 titels
30 hours battery & fantastic userinterface
kindle
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90
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91
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92
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93
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94
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Negroponte
95
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96
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News
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beta
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• Weblogs• Flickr• Wiki’s• RSS• RSS readers• Del.icio.us• Youtube• Facebooks
WEB 2.0
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Who talks
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Blogs demografie
Bron: Technorati 2008woensdag 24 november 2010
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7 guidelines
1. Know what you are doing2. Avoid marketing talk3. Keep it fresh4. Reinforce company’s core values5. Encourage employees to use it6. Create blogging policies7. Have fine print
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RSSwoensdag 24 november 2010
RSS Readers
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Communication 2.0
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“What are you doing in 140 characters”
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Customer service
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Why callvia computer?
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It’spersonal!
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Wordprocessing 1951
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Wordprocessing 1985
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Wordprocessing 2008
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Online collaborationRevisionscompare
woensdag 24 november 2010
Social bookmarking del.icio.us
Web 2.0 startpagina Netvibes & iGoogle
Online to do lists Ta-da list & Remember the Milk
Peer production news Digg & eKudos
Photo management Flickr & Picasa
Web wordprocessing Google Docs
Online calendar Google Calendar
Project management Basecamp
Mindmapping Mindmeister
Web 2.0 software
woensdag 24 november 2010
Get feedback
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Social Networking
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Twitter/linkedin/Facebook corperate strategy
Product/Mrk/SalesTone of voice
Tools
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Video Everywhere
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3515-02-07 ROOS - Regionale TV in 2010 35woensdag 24 november 2010
Internetvideois not just YouTube!
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Social Media
2.0
woensdag 24 november 2010
www.vincente.nl
www.yubby.com
www.interimic.nl
www.twitter.com/vincente
+31647180864
Vincent Everts
woensdag 24 november 2010
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