1. Marketing Innovation by Engagement Engagement Council
Welcome to Council Meeting !
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3. FacebookSNS Big Data SNS Facebook100
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5. Marketing Innovation by Engagement
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9. 4P ( ) Co-creation)
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11. CK
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13. J.Stengel GROW ! " ! - - - - -
14. Muji 0.3 Muji 3.0 (B) to C (B) with C
15. #1
16. Engagement ?
17. "Being Involved With Somebody/Something in an attempt to
understand them/it " ! / (Oxford Advanced Learner's Dictionary, 6th
edition ) Engagement
18. "Engagement is turning on a prospect to a brand idea
enhanced by the surrounding context. ! 20064 Engagement
19. ! wikipedia Engagement Marketing
20. TV paid media owned media GRP GSE(Gross Social
Engagements:
21.
22. CK
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25.
26.
27.
28.
29. CRM/SCM
30. CRM/ SCM CEM Customer Engagement Management
31. CRM
32. NPS CEM
33. The Power of Engagement
34. The Power of Engagement 1. 2. 3. 4. 5. 6.
35.
36. HP MUJI3.0
37. Muji 0.3 Muji 3.0 (B) to C (B) with C
38. 1100Facebook 1025 11/2712/31 40 NY #SmallBusinessSaturday
270Facebook 20 1 http://ameblo.jp/kimurasatoru/
entry-11285793470.html
39. 7 Big Moves
40. 1) Be the undisputed coee authority. ! 2) Engage and
inspire partners (sta). ! 3) Ignite the emotional attachment to
customers. ! 4) Expand global presence while making each store the
heart of the local neighborhood. ! 5) Be the leader in ethical
sourcing and environmental impact. ! 6) Create innovative growth
platforms worthy of Starbuck s coee. ! 7) Deliver a sustainable
economic model.
41. 1) ! 2) ! 3) ! 4) ! 5) ! 6) ! 7)
42. facebook Social Media ! 298 facebook 212,730 x 713.8 X 2.5
before FB 5,498 2,655 x8.9
43. 3
44. Connect !
45. Connect ! Insight !
46. Connect ! Insight ! Engagement !
47. Connect ! Insight ! Engagement !
48. Connect !
49. Insight !
50.
51. Engagement !
52. Engage you customers at everywhere
53. Connect ! Insight ! Engagement !
54. (150 60 (coming soon!) coming soon!)
55. ! ! ! ! ! ! ! ! !
56. ! ! ! 2 ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! GRP !
57. 10,000 10,000 10,000 10,000 10,000 50,000 10,000 10,000
10,000 10,000 10,000 50,000 PV ! CV !
58. 10,000 10,000 10,000 10,000 10,000 50,000 10,000 10,000
10,000 10,000 10,000 50,000 PV ! CV !
59. and one more thing
60. [email protected] ! www.members.co.jp
https://www.facebook.com/Memberscorp !
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