Competitor Analysis

BATA-BANGLADESH

BATA-BANGLADESH

1. Have sufficient space to walk around2. Not sufficient lighting, nice aroma smell & not always playing popular music 3. Using gloss, steel & glasses shelves fixture makes the products lucrative & expensive.

BATA-BANGLADESH

Bata - Sub Brand

Bata -Bangladesh

• Lots of traffic in the

shop

• Huge line shoe , look likes crowded area.

Bata -Bangladesh

There is no brand logo sticker so customer could not understand which brand.

Bata -Bangladesh

We can be use free place for 1 or 2 Gondola as result we can be keep more product line.

Ground Floor Ist Floor

Bata -Bangladesh

Not sufficient lighting. Cash counter become dark @

night.

Bata -Bangladesh

Not sufficient lighting in stair also. During any accident occur because of Stair rolling handle

is not strong.

Bata -Bangladesh

We are use old design belt display

We should use Mercury belt display.

Bata -Bangladesh

Sales man don't know about product feature They are not follow 5 steps They are not add on sale , push & pull They are not provide right product & right customer .

Bata -Bangladesh

Not sufficient lighting in the window display Furniture shape is so narrow so ladies bag do not

properly display

End for Bata-Bangladesh

Bata -India

Huge space gab, contrast colors of shoes match with neutral color of bags. The display are well balance.

Bata -India

1. Not much traffic 2. Warm lighting with spot lights 3. Sporty, young, energetic feel4. Funking & hip hop music

Bata-India

Bata-India

The display were by construction, follow by colors.

The ladies bag color is locative.

Bata-India

The shop are overly display by handbags.

The socks & legging are nicely display following by construction and unity of colors

Bata-India

We can see Brand logo sticker .

Shoe & Bag are balance well.

Bata-India

There is a colorful ladies bag gondola.

Cash counter beside Mercury belt stand

Bata-India

• Have sufficient lighting in the shop.

• Nice aroma smell & always playing popular music

Bata-India

New Mercury concept Belt stand

Bata-India implement Mercury concept

Bata-India

• The shop are overly display by handbags.

• The shoes are nicely display following by construction and unity of colors.

• The panel are well balance.

•

Bata-India

Have Brand logo There are Bag display

double stand on shelve. The display shoe are in

soldier and 1-2 finger spacing.

Bata-India

There is no huge line shoe so no crowed in here.

There is no shoe box so customer path is free

End for Bata- India