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RESEARCH REPORT

TOPIC: A COMPARATIVE STUDY OF BROKEGAGEPLANS OF RELIGARE SECURITIES LTD. WITH

VARIOUS BROKEGE FIRMS.

Submitted for the Partial fulfillment of the awardOFMASTER OF BUSINESS ADMINISTRATION degree

Session 2010-11Of

G B Technical University, LucknowSubmitted By

NEERAJ GUPTA UnderSupervision of:Roll Number: Faculty Name: Mr. Anil Goyal0930870031 Designation : HOD

ISHWARCHAND VIDYA SAGAR INSTITUTE OF

MANAGEMENT

(College Code: 308)

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Approved byAICTE, New Delhi &

Affiliated to GBTU, Lucknow

Mathura-Delhi Highway (NH-# 2), Akbarpur,

Mathura

Declaration

I hear by declare that this project report submitted in M.B.A. of IVSIM.

Mathura is the result of my own work.

I also declare that to the best of my knowledge & belief the report is

my self individual.

The institute is not liable for any kind of misinterpretation in the report.

I understand that, if the report is found copied &/or violation of IPR my

degree may be cancelled.

DATE NEERAJ GUPTA

PLACE 0930870031

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Acknowledgements

I would like to take this opportunity to express my gratitude towards all those who have,

in various ways, helped me in the completion of this project.

I would like to show my gratitude towards Dr. Sanjay Yadav (Director),

Ishwarchand Vidya Sagar Institute of Management, Mathura for providing me

the opportunity to conduct such a useful research. I am very thankful to my

Research Guide Mr. Bhupinder Singh Nanda (Lecturer, IVSIM), whose

guidance has enabled me to complete this report.

A warm thanks to all my Colleagues for their cooperation and support throughout

the development process of this project.

NEERAJ GUPTA

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I. Front Page

01

II. Declaration 02

III. Acknowledgement 03

Table of contents

1-Preface07

Chapter 1: A- Introduction to topic 08-09

1- Increasing internet trading 10

Chapter 2: Introduction to brokerage industry & company

2.1 Brokerage industries insight 11-16

2.2 Stock market 17-22

2.3 Stock trading 23-24

Chapter 3: Religare Enterprises Ltd.

3.1 About Religare 25-26

3.2 Pan India expansion 27-28

3.3 Financial services provided by Religare 29

3.4 Corporate Structure 30

3.5 Area of operations 31

3.6 Products and Services 32-33

Chapter 4: Religare Securities Ltd.4


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4.1 Company overview 34-36

4.2 Products offered 37

4.3 Equity trading 38

4.4 Types of accounts 39-40

4.5 Client coverage 40-41

4.6 Online trading 42-43

4.7 SWOT analysis 44

Chapter 5:1 The Competitors 45

5.2 ICICI Direct 46-49

5.3 Indiabulls 50-51

5.4 Sharekhan 52-55

5.5 Objective of Study 56

5.6 Scope of Study 57

Chapter 6: Research Methodology

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6.1 Descriptive research design 58-59

6.2 Sampling Design 60

6.3 Sample Size and Area 60

6.4 Data Collection Method 61

Chapter 7: Analysis and Interpretation of data 62-74

Chapter 8: 1-Findings75-76

2-Limitation of Study77

3-Conclusion & Recommendations 78

Chapter 9: 1- Bibliography & References 79-80

: 2- Annexure 81-83

LIST OF IILUSTRATIONS

1. Increasing Internet trading Graph 1

2. Percentage of sub brokers present in each region Graph 2

3. Percentage of branches in each region Graph 3

4. Institutional structure of the Indian stock market Table 1

5. Pan India presence expanding Graph 4

6. Geographical distribution Chart 1

7. Corporate structure of Religare Fig 1

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8. Religare area of operations

Table 2

9. Increased client coverage (Equity client) Graph 5

10. Increased client coverage (Priority client group) Graph 6

11. Increased online trading client Graph 7

12. Increased portfolio management client Graph 8

13. Increased income from total brokerage Graph 9

14. Increased income from priority service client Graph 10

Preface

This project has been a great learning experience for me and at the same time it

gave me enough scope to implement my analytical ability. The project in religareis to figure out the potential brokerage plans, which can undertake the various

products and services offered by the religare.

With the advent of the internet, investors can now enter orders directly online, or

even trade with other investors via ECN's (electronic communication networks).

So, most of the brokerage houses have started providing the facility of online

trading to the customers. Today even the banks with the view of expansion and

large number of customers has started providing the online trading terminal to the

customers.

As the competition from big players of online trading like Share khan, Kotak

Mahindra, ICICI Direct etc is rising religare intends to built up a loyal customer

base , the project is a step towards the same. In this era of competition its

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http://en.wikipedia.org/wiki/Internethttp://en.wikipedia.org/wiki/ECNhttp://en.wikipedia.org/wiki/ECNhttp://en.wikipedia.org/wiki/Internet


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becoming difficult for the organizations to acquire and retain the customers.

Hence, for religare it is of utmost importance to have satisfied existing customers

as well as to attract the other customers.

With the help of this project Religare Securities Ltd could tap the Customers

potential in investment and which would provide them various opportunities ofincreasing the customer base.

Customer Relationship and Branch Operations believes that They would

not remember what you did but they will always remember

what you said.

CHAPTER ONE

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INTRODUCTION TO TOPIC

Globalization has proved to be a boon for the Indian economy. After globalization

there has been a tremendous growth in the Indian economy.

Every sector of the economy has shown an outstanding performance after

globalization.

The project was under taken as to study the Indian online trading. Earlier Trading

was confined in limited boundaries but now the scenario has been totally different

after the entrance of online trading. There is a cut throat competition between the

broking houses. Now the brokers are more concerned about their customers to

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improve their performance. The sector is undergoing

fundamental changes that have diluted its traditional role of

protecting small deposits against capital and income risk and facilitating the

conversion of Savings into investment.

Also there have been a drastic increase in the volume of share traded on stock

exchange and with that the online trading has shown Bull Run.

Increasing Internet trading volume

Online trading is the service offered on the internet for purchase and sales of

shares. In the real world you place orders on your stock broker either verbally or in

a written form. In online trading you will access a stock brokers website through

your internet enabled PC and place orders through the brokers internet based

trading engine. These orders are routed to the stock exchange without manual

intervention and executed their own in the matter of a few seconds. From the past

two years the volume of the internet trading has increased largely.

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(Graph 1)

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CHAPTER TWO

Introduction to brokerage industry

Post major reforms initiative in early 2000s brokerage industry in India isexperiencing rapid growth and diversity. At present apart of brokerage business

industry is also offering wide range of financial services. These developments have

resulted in huge spurt in business and also growing market share of the large sized

brokerage houses has led to surge in enterprise value. In the year 2007 IPOs of

large firms (Motilal Oswal, Religare, and Edelweiss) received huge response

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(Indian catalog, 2001). At the same time global and

private equity firms have taken stake in brokerage firms.

In India there are about 45 equity brokerage houses that are at present listed in the

stock exchanges.

Industry Insight

Majority of the broking firms entered the business post 1990. A majority of

members have memberships in more than one stock exchange and across

equities, equity derivatives and commodities futures in domestic and

International stock exchange.

On the back of growing equity culture broking activity is spreading in Tier IIand Tier III cities in India.

Deepening financial system and economic growth has provided growth and

expansion opportunities to broking firms. Access to public equity markets

and growing international investors interest has enabled them to raise

resources.

Although there are more than 9000 brokers registered with SEBI 80% of the

turnover in NSE and BSE is accounted by about 100 brokers.

One of the oldest trading industries that have been around even before the

establishment of BSE is the Indian Broking Industry. Post liberalization there have

been number of changes, despite this the stock broking industry was at its pace and

retained its sustainable growth.

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To study the trend in the stock broking industry, if we

take the database of over 394 broking firms. All the data for the study was

collected through responses received directly from the broking firms. The insights

have been arrived at through an analysis on various parameters, pertinent to the

equity broking industry, such as region, terminal, market, branches, sub brokers,products and growth areas.

Some key characteristics of the sample 394 firms are:

On the basis of geographical concentration, the West region has the

maximum representation of 52%. Around 24% firms are located in the

North, 13% in the South and 10% in the East

3% firms started broking operations before 1950, 65% between 1950-

1995 and 32% post 1995

On the basis of terminals, 40% are located at Mumbai, 12% in Delhi, 8%

in Ahmedabad, 7% in Kolkata, 4% in Chennai and 29% are from other

cities

In the cash market, around 34% firms trade at NSE, 14% at BSE and

52% trade at both exchanges. In the derivative segment, 48% trade at

NSE, 7% at BSE and 45% at both, whereas in the debt market, 31% trade

at NSE, 26% at BSE and 43% at both exchanges

Majority of branches are located in the North, i.e. around 40%. West has31%, 24% are located in South and 5% in East

In terms of sub-brokers, around 55% are located in the South, 29% in

West, 11% in North and 4% in East

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In terms of various areas of growth, 84% firms

have expressed interest in expanding their

institutional clients, 66% firms intend to increase FII clients and 43% are

interested in setting up JV in India and abroad

In terms of IT penetration, 62% firms have provided their website and

around 94% firms have email facility

(Graph 2)

Branches & Sub-Brokers

The maximum concentration of branches is in the North, with as many as 40%of all branches located there, followed by the Western region, with 31% branches.

Around 24% branches are located in the South and East constitutes for 5% of the

total branches of the total sample.

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In case of sub-brokers, almost 55% of them are based

in the South. West and North follow, with 30% and 11%

sub-brokers respectively, whereas East has around 4% of total sub-brokers.

(Graph 3)

Where one firm looses out to other

Lack of well established branches put smaller brokers at a disadvantage

when compared to larger Brick and Mortar players who have presence in

every corner of the country.

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Bulk of client base is made up of retail investors.

Institutional and other high value high volume

investors prefer to trade with so called blue chip brokers. Retail investors are

easy come easy go accompanied with inconsistent trading habits. In Bull

Run they gain confidence to invest but in correction phase they loseconfidence easily.

High competition among Stock brokers has put significant pressure on the

prices. Market consolidation and merger are expected to keep the broking

industry viable in the long run.

Demanding customers asks for 24/7/365 access to information and

transaction capability. Providing it with minimum overheads is very

challenging especially for newer firms who are yet to realize margin of

scale.

Foreign banks for a slice of equity business pie

In the recent period, global and domestic private equity firms have taken stake in

brokerage firms such as Anand Rathi (Citigroup), Edelweiss (Lehman Brothers),

Geojit (BNP Paribas), SMC (Millennium India), Motilal Oswal (New Vernon),

Network Broking (Amas Bank of Hindujas) and India Infoline (Orient Global) etc.

Stock Exchange - Business Trends

INDIAN STOCK MARKETS AND EXCHANGES

There are 23 recognized stock exchanges in India, including the Over the Counter

Exchange of India (OTCEI) for small and new companies and the National Stock

Exchange (NSE) which was set up as a model exchange to provide nation-wide

services to investors.

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BOMBAY STOCK EXCHANGE (BSE)

Bombay stock exchange is the oldest stock exchange of India For the premier

Stock Exchange that pioneered the stock broking activity in India, 128 years of

experience seems to be a proud milestone. A lot has changed since 1875 when 318persons became members of what today is called "The Stock Exchange, Mumbai"

by paying a princely amount of Re1.

Since then, the country's capital markets have passed through both good and bad

periods. The journey in the 20th century has not been an easy one. Till the decade

of eighties, there was no scale to measure the ups and downs in the Indian stock

market. The Stock Exchange, Mumbai (BSE) in 1986 came out with a stock index

that subsequently became the barometer of the Indian stock market.

SENSEX

SENSEX is not only scientifically designed but also based on globally accepted

construction and review methodology. First compiled in 1986, SENSEX is a basket

of 30 constituent stocks representing a sample of large, liquid and representative

companies. The base year of SENSEX is 1978-79 and the base value is 100. The

index is widely reported in both domestic and international markets through print

as well as electronic media.

The index is calculated on the Free-float Market Capitalization methodology.

The "Free-float Market Capitalization" methodology of index construction is

regarded as an industry best practice globally. All major index providers like

NIKKEI, NASDAQ and DOW JONES use the free float methodology.

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The growth of equity markets in India has been

phenomenal in the decade gone by. Right from early

nineties the stock market witnessed heightened activity in terms of various bull and

bear runs. The SENSEX captured all these events in the most judicial manner. One

can identify the booms and busts of the Indian stock market through SENSEX.

NATIONAL STOCK EXCHANGE (NSE)

The National Stock Exchange of India Limited has genesis in the report of the

High Powered Study Group on Establishment of New Stock Exchanges, which

recommended promotion of a National Stock Exchange by financial institutions

(FIs) to provide access to investors from all across the country on an equalfooting. Based on the recommendations, NSE was promoted by leading Financial

Institutions at the behest of the Government of India and was incorporated in

November 1992 as a tax-paying company unlike other stock exchanges in the

country.

On its recognition as a stock exchange under the Securities Contracts (Regulation)

Act, 1956 The Capital Market (Equities) segment commenced operations in

November 1994 and operations in Derivatives segment commenced in June 2000.

When Indias National Stock Exchange (NSE) was started in 1994, few believed it

would survive. How could a stock exchange run by a team of untested

professionals headed by a former development banker succeed against existing

stock exchanges run by third generation, savvy stockbrokers?

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Critics even went to the extent of warning that NSEs

sophisticated systems would be a misfit in an Indian

capital market dominated by physical deliveries, arbitrary speculative trade, and

lengthy trade settlements.

Today, with number of trades touching 2.5 million a day and turnover touchingturnover touching Rs 100 billion in value terms, NSE towers over all the other

stock exchanges in the country.

In a ten-year period (NSE completed a decade on June 30, 2004) the National

Stock Exchange has tilted the market system in favour of investors and away from

a significant bias in favour of intermediaries. For a mass of investors across the

country, the NSE is now the focal point for trading in stocks, and futures and

options.

The Stock Exchange, (NSE) came out with a stock index that subsequently became

another barometer of the Indian stock market known as NIFTY.

Nifty been the focal point of investors, as it provides trading the shares as well as

index in futures and options. Before Nifty came into existence trading of index

concept was not present it was introduced by Nifty and is present in it only, till

date.

CASH MARKET AND DERIVATIVES

National stock exchange gives the investors different option where an investor can

deal the equities into different market situations like cash market and derivatives.

Cash market is simply the equity market where investors have to pay the securityamount which is done in BSE also but in NSE investors has the choice of dealing

in derivatives. Derivatives are the future market where investors have the option of

dealing in the price list of futures for which there a separate index is present known

as NIFTY FUTURE.

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In Derivatives there are two choices available for an

investor FUTURES AND OPTIONS

FUTURE In future market shares are deal in lots these lots could be of different

numbers like 100, 200, 500 etc. Investors while taking over these lots and comingunder the contract takes the position of the shares by paying the 1/3rd amount of

the total holdings. (could be understood by a formula).

Holdings of investors = (shares lot * price of the lot) / 3.

This formula explains that as investor is interested in taking 2 lots of

reliance of 100 shares of Rs. 900 , the investor has to pay:-

(2*100*900) / 3 = 60000/

Which shows the investor is taking the position of Rs. 180000/- in just Rs. 60000/-

in future market which the area of attraction of this particular market. These

holdings are taken for 1 month, 2 months and three months according to the

investors preference. The beauty of this contract is that the remaining 2/3rd money

of the holdings is paid by the broking house the investors dealing with. Investor

coming into this contract should know that by the time of contract he is in like of 1

or 2 months investor should clear its position before the last Thursday of the expiry

month.

OPTIONS Option is a contract where the investor has two options to deal with

CALL and PUT. The concept of call and put is opposite to each other call is the

contract where the investors believe that the market is going to be BULLISH in

near future and put option is taken when he thinks that the market is going to be

BEARISH in the future.

In the call option investors is benefited if market drives up in future and in put will

be benefited if it slips down.

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Funds mobilized in primary market rose to Rs 1, 74,143 cr through 558

issues in 2007-08 against Rs 55,654 cr through 451 issues in 2006-07. Out

of this Rs 87,029 cr were raised through 124 public and right issues against

Rs 33,508 cr through 124 issues in 2006-07. Total of Rs 42,595 cr wasraised through 85 IPOs in 2007- 08 against Rs 28,504 cr raised through 77

IPOs in 2006-07.

Net resource mobilization by mutual funds grew to Rs 1,53,801 cr in 2007-

08 with a 63% rise from Rs 93,984 cr in 2006-07. Cumulative Assets under

management rose to Rs 5,05,152 in March 2008 from Rs 3,26,292 in

March2007.

Institutional Structure of the Indian Stock Market

Market Intermediaries Number of Intermediaries as on March 31,2008

Stock exchanges (cash Market) 19

Stock Exchanges (Derivative Market) 2

Brokers (Cash Segment) 9487

Corporate Brokers (Cash Segment) 4183

Sub Brokers (Cash Segment) 44073

Brokers (Derivatives) 1442

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FII 1319

Custodians 15

Depositories 2

Merchant Bankers 155

Bankers to an Issue 50

Underwriters 35

Mutual Funds 40

(Table 1)

Stock TradingTraditionally stock trading is done through stock brokers, personally or through

telephones. As number of people trading in stock market increase enormously in

last few years, some issues like location constrains, busy phone lines, miss

communication etc start growing in stock broker offices. Information technology

(Stock Market Software) helps stock brokers in solving these problems with Online

Stock Trading.

Online Stock Market Trading is an internet based stock trading facility. Investor

can trade shares through a website without any manual intervention from Stock

Broker.

In this case these Online Stock Trading companies are stock broker for the

investor. They are registered with one or more Stock Exchanges. Mostly Online

Trading Websites in India trades in BSE and NSE.

There are two different type of trading environments available for online equity

trading.

Installable software based Stock Trading Terminals

These trading environment requires software to be installed on investors

computer. This software is provided by the stock broker. This softwares

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require high speed internet connection. These kind of

trading terminals are used by high volume intraday equity traders.

Advantages:

Orders directly send to stock exchanges rather than stock broker. Thismakes order execution very fast.

It provide almost each and every information which is required to a

trader on a single screen including stock market charts, live data,

alerts, stock market news etc.

Disadvantages:

Location constrains - You cannot trade if you are not on the computerwhere you have installed trading terminal software.

It requires high speed internet connection.

These trading terminals are not easily available for low volume share

traders.

Web (Internet) based trading application

These kind of trading environment doesn't require any additional software

installation. They are like other internet websites which investor can access

from around the world through normal internet connection.Below are fewadvantages and disadvantages of Online Stock Market Trading:-

Advantages of Online Stock Trading (Website based):

Real time stock trading without calling or visiting broker's office.

Display real time market watch, historical datas, graphs etc.

Investment in IPOs, Mutual Funds and Bonds.

Check the trading history; demat account balance and bank account

balance at any time.

Provide online tools like market watch, graphs and recommendationsto do analysis of stocks.

Place offline orders for buying or selling stocks.

Set alert to inform you certain activity on the stock through email or

sms.

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Customer service through Email or Chat.

Disadvantages of Online Stock Trading (Website based):

Website performance - sometime the website is too slow or not

enough user friendly.

Little long learning curve especially for people who dont know muchabout computer and internet.

CHAPTER THREE

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Religare Enterprises Ltd.

Religare Enterprises ltd (REL), incorporated in 1984 and promoted by RANBAXY

group, is the holding company of 11 subsidiaries. It is among the leading integrated

financial services group in the country today. Religare is a diversified financial

services group of India offering a multitude of investment options. Each of its

subsidiaries is engaged in a wide spectrum of financial products and services

targeted at retail, high-net worth individuals, corporate and institutional clients.

The services offered by the group include share broking, financing loans against

shares, IPO financing, distribution of

Mutual funds, insurance broking, commodity broking, wealth management,

advisory services, private equity, merchant banking and trading in arts and

articrafts. The major revenue drivers for the company are its retail equity broking

arm Religare Securities and Religare Finvest, which finances loans against shares.

The diverse bouquet of financial services which Religare offers can be broadly

clubbed across three key verticals - Retail, Institutional and Wealth spectrums. The

services extend from asset management, Life Insurance, wealth management to

equity broking, commodity broking, investment banking, lending services, private

equity and venture capital. Religare has also ventured into the alternative

investments sphere through its holistic arts initiative and Film fund. With a view to

expand, diversify and introduce offerings benchmarked against global best

practices, Religare operates in the life insurance space under 'AEGON Religare

Life Insurance Company Limited' and wealth management under the brand name

'Religare Macquarie Private Wealth'.(www.religare.in)

Religare has a pan India presence, 1837* locations across 498* cities and towns. It

also currently operates from nine international locations following its acquisition

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of London's brokerage & investment firm, Hichens,

Harrison & Co. plc. (Now Religare Hichens, Harrison Plc).

(Graph 4)

Religare (company) is an integrated financial services institutionoffering a wide range of financial products and services to retail

investors, high net worth individuals and corporate and

institutional clients including equity and commodity broking,

online trading, wealth advisory services, investment banking and

insurance broking.

Religare has grown rapidly from what was largely an equity

trading company into a diversified financial services companyoperating through its 11 subsidiaries.

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As on June 30, 2008, Religare has operations

at 1,575 locations across 465 cities and towns and a large

management team leading group of over 9,500 employess.

Recently acquired Hichens, Harrison & Co. (Hichens), one of

the oldest broking firm in London, for a sum of GBP 55.5 million.

Acquisition to boost the institutional and investment banking

operations of Religare and extend its geographical reach to

London, South Africa, Argentina, Brazil, Dubai, Qatar,

Singapore, Malaysia and Indonesia.

(Chart 1)

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Diversified Integrated Financial Services Platform

Recently growth and established business testimony of Religares

commitment towards becoming the investment gateway of India.

Diversified product portfolio with individually focused

management teams to create optimum balance and result.

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CORPORATE STRUCTURE OF RELIGARE

Fig 1

Religare Areas of Operation

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RELIGARE

INSURANCE

BROKINGLTD

RELIGARE

COMMODITIE

S LTD

RELIGARE

FINVEST LTD

RELIGARE

SECURITIE

S LTD

RELIGAREFINANCE LTD

RELIGARE

REALTY LTD

RELIGARE

VENTURE

CAPITAL LTD

RELIGARE

CAPITAL

MARKET LTD

RELIGARE

WEALTH

MANAGEMEN

T SERVICES

RELIGAREENTERPRISE

S LIMITED


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(Table 2)

Products & Services

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Promoter Groups

Fortis Healthcare Limited

Super Religare Laboratories Limited

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Religare Wellness Limited

(Formerly Fortis Healthworld)

Religare Technova Limited

(formerly Fortis Financial Services Limited)

Religare expansion as on Q1 FY09

Employee strength increased to over 9,500

Pan India presence expanded to 1,575 location in 465 cities across India

Continued focus on expanding network, investment in multiple business &

human resource in new venture of RFL and RIBL

Quarterly Total Revenue recorded at Rs. 2,887.49 mn, EBIDTA at Rs.1,184.17 mn and Profit after tax at Rs. 36.68 mn

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CHAPTER FOUR

RELIGARE SECURITIES LTD

Company Overview

Religare Securities Ltd. (RSL) is the wholly owned subsidiary ofREL and a securities firm in India.

Major activities and offerings of the company include equity

broking both offline and online, depository participant services,

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portfolio management services and

institutional brokerage.

Member of the NSE, BSE, depository participant with NSDL and

CDSL, and SEBI approved portfolio manager.

Businesses under Religare Securities Ltd. include:

Retail Equity Broking

Priority Client Equity Services

Online Investment Portal

Institutional Equity Broking (To be shifted to RCML)

Portfolio Management Services

Depository Services

Empanelment with 81 institutions including 20 mutual funds, 10

insurance companies, 35 banks and 11 FIIs. Has strong

institutional research team covers over 185 companies in 16

sectors

Aggressive ramp up of equity trading client accounts with market

share increasing to 3.8% in June 2008 from 2.7% in FY07 andonline trading market share increased to 8.7% in June 2008 from

7.2% in October, 2007

Received in principal approval from SEBI to act as a sponsor of

Asset Management joint venture with Aegon

Received P1 Credit Rating from CRISIL for its short term debt

issuance program for a sum of Rs. 7,000 million

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Religare Securities Limited (RSL) is a

leading equity and securities firm in India. The company currently

handles sizeable volumes traded on NSE and in the realm of online

trading and investments it currently holds a reasonable share of the

market. The major activities and offerings of the company today are

Equity broking, Depository Participant Services, Portfolio Management

Services, Institutional Brokerage & Research, Investment Banking and

Corporate Finance.

RSL is a member of the National Stock Exchange of India, Bombay

Stock Exchange of India, Depository Participant with National

Securities Depository Limited and Central Depository Services (I)Limited, and SEBI approved Portfolio Manager. Religare has been

constantly innovating in terms of product and services and to offer such

incisive services to specific user segments it has also started the NRI,

FII, HNI and Corporate Servicing groups. These groups take all the

portfolio investment decisions depending upon a clients risk / return

parameter. Religare has a very credible Research and Analysis division,

which not only caters to the need of our Institutional clientele, but also

gives their valuable inputs to investment dealers. Religare is also

providing in-house Depository services to its clientele and is one of the

leading depository service providers in the country.

Product offered by Religare Securities

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37

INTERNATI

ONAL

ADVISORY

PMS

EQUITY

ANDDERIVATIVE

S

INVEST.

BANKING

OFFERINGS

OFRELIGARE

SECURITY


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Equity and Trading

Race andRally are the two products offered by Religare Securities ltd

which come under equity and derivatives.

While Rally deals with offline facilities, Race provides for complete

online package and facility. There is difference between both offline and

online modes of trading. The difference lies on account of its schemes,

platforms and facilities provided. Initially the clients used to go for

offline modes of trading, but now with increasing use of internet online

mode has become the preference.

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Rally

Race


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Type of Account

R -ACE (Basic)

It's the basic online trading account provided by Religare. Investor can

trade and access their account information online and over the phone as

well. This account comes with a browser based online trading platform

and no additional software installation needed.

This account also provides Lifetime free DP account with no annual

maintenance charges.

R-ACE Lite (Advanced)

It's the advanced account option for the investor with Religare. This

trading account provides the entire feature of R-ACE (Basic) account. In

addition it also provides real-time streaming stock quotes and alerts.

This trading platform is also browser based and no software installation

is needed.

R-ACE Pro (Professional)

As the name indicates this account is for high volume traders. Along

with the features from above 2 accounts, this account also comes with a

Trading Terminal, software which needs to install on your computer.

This terminal directly connects the investor to stock market and having

all industry standard Treading terminal features including technical

charting (intra-day and EOD), multiple watch list, advanced hot-key

functions for faster trading, derivative chains, futures & options

calculator. As in basic and advance account, trading is available onlinethrough internet and offline though phone.

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Brokerage and Account opening fees:

Religare offers three kinds of accounts as above. Below are detail about

fees and activation charges for each account:

1. R-ACE

Account activation charges Rs.299/-.

2. R-ACE Lite

Account activation charges Rs.499/-..

3. R-ACE Pro

Account activation charges Rs.999/-.

4. All the account comes with free annual maintenance charge.

5. All account comes with free DP account.

6. Brokerage at Religare

On the basis of volume and frequency of trading, Religare provide

different options for brokerages. On the broader way they divided

into three categories:o Classic Account

Intraday brokerage varies from 0.3% to 0.5%.

Delivery brokerage varies from 0.30% to 0.50%..o Freedom Account

In this payment scheme, investor has to pay a fix amount in

advance for Annual Subscription (Rs 4000). This one time

payment enable account holder to trade for Rs. 3,00,000

intraday & derivative trading and Rs. 40,000 of delivery

based trading for zero brokerage.

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o Trump Account

Trump account has two payment options

1. Trump Plus has annual subscription fees of Rs 2,500,

Brokerage on Delivery Trades of 0.25% and Brokerage onIntraday Trades & F&O Trades of 0.025%.

2. Trump Super has annual subscription fees of Rs. 15,000,

Brokerage on Delivery Trades of 0.15% and Brokerage on

Intraday Trades & F&O Trades of 0.015%.

Advantages of Religare

Religare gives interest on unutilized cash when investor is waiting

to make next trade or online investment. Religare Allow their investor to trade without having to worry

about cash margin. Investor can get exposure (on cash segment) as

high as 20 times for intraday trades.

They provide intraday reports and historical charting.

Lifetime free DP account.

Varity of fee structure to fulfill need of different type of investors.

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Equity Broking and Online Trading

Equity client base of over 4.6 lacs, recorded an increase of more than

11% in last quarter

Total Equity brokerage of Rs. 749 mn for Q1 FY 09

Equity market share increased from 3.46% to 3.84% in last quarter

Online client base of over 78,500 clients, recorded an increase of

20% in last quarter

Online brokerage for the quarter accounted for Rs. 32 mn

Increased Client Coverage

(Graphs-5 & 6)

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Increased Online Trading and Portfolio Management Client

(Graphs-7 & 6)

Increased Income from Various Business Lines

(Graphs-8 & 9)

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SWOT ANALYSIS

STRENGTHS

Strong corporate

relationship with its

promoter RANBAXY

Collaborations with highly

reputed international

companies AEGON and

MACQUERIE.

Provides transparency toclients

Highly qualified research

team

Strong network throughout

India, strong presence in

WEST, NORTH and

SOUTH

WEEKNESS

No satisfactory Brand

awareness and no Brand

recall value

In case of intraday the

order is automatically

squared off at 3.10 pm

Problem in linking

Religare demat accountwith the five banks HDFC,

CITIBANK, AXIS, ICICI,

INDUS Bank.

OPPURTUNITIES Even the strong players in

the market holds 6% of

market share, so there is a

good potential for growth

The growing interest of

people in the stock market

Indian stock market story

going strong

THREATS Competition from major

players like ICICI

DIRECT, SHAREKHAN,

INDIA BULLS, KOTAK

etc.

The downfall in the stock

market

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CHAPTER FIVE

The Compitetor

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The existing major players in the stock broking industry besides

Religare Securities ltd. are:

1. ICICIDirect2. India Bulls

3. Share Khan

4. India Infoline

5. Kotak

6. Reliance money

ICICIDIRECT

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ICICIDirect (or ICICIDirect.com) is stock trading company of ICICI

Bank. Along with stock trading and trading in derivatives in BSE and

NSE, it also provides facility to invest in IPOs, Mutual Funds and

Bonds. Trading is available in BSE and NSE.

Trade In: BSE and NSE

Type of Account

ICICIDirect offers 3 different online trading platforms to its

customers:

1. Share Trading AccountShare Trading Account by ICICIDirect is primarily for buying and

selling stocks in NSE and BSE. This account allows Cash Trading,

Margin Trading, Margin PLUS Trading, Spot Trading, Buy Today Sell

Tomorrow and Call and Trade on phone.

ICICIDirect.com website is the primary trading platform for this trading

account. They also provide installable application terminal based

application for high volume trader.

2. Wise Investment Account

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Along with stock trading and IPO investing in BSE and NSE, Wise

Investment account also provide options to invest in Mutual Funds and

Bonds online.

Online Mutual funds investment allows investor to invest on-line inaround 19 Mutual Fund companies. ICICI Direct offers various options

while investing in Mutual Funds like Purchase Mutual Fund,

Redemption and switch between different schemes, Systematic

Investment plans, Systematic withdrawal plan and transferring existing

Mutual Funds in to electronic mode. This account also provides facility

to invest in Government of India Bonds and ICICI Bank Tax Saving

Bonds. ICICIDirect.com website is the primary tool to invest in Mutual

Funds, IPOs, Bonds and stock trading.

Active Trader AccountActive Trader account gives more personalized investment options to the

investors. It allows investor to use online and offline stock trading. It

also provides with independent market expertise and support through a

dedicated Relationship Manager from ICICI. Active Trader also

provides commodity trading.

Brokerage and fees1. Account opening fees : Rs 750/- (One time non-refundable)

2. Brokerage: ICICIDirect.com brokerages varies on volume of

trade and inclusive of demat transaction charges, service taxes and

courier charges for contract notes. It ranges from 0.1% to 0.15%

for margin trades, 0.2% to 0.425% for squared off trades and 0.4%

to 0.85% on delivery based trades.

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Advantages of ICICIDirect1. 3-in-1 account integrates your banking, broking and demat

accounts. All accounts are from ICICI and very well integrated.

This feature makes ICICI the most interesting player in online

trading facility. There is absolutely no manual interfere require.

This is truly online trading environment.

2. Unlike most of the online trading companies in India which require

transferring money to the broker's pool or towards deposits, at

ICICIDirect you can manage your own demat and bank accounts

through ICICIdirect.com. Money from selling stock is available in

ICICI bank account as soon as the ICICIDirect receive it.

3. Investment online in IPOs, Mutual Funds, GOI Bonds, and Postal

Savings Schemes all from one website. General Insurance is also

available from ICICI Lombard.4. Trading is available in both BSE and NSE.

Disadvantages of ICICIDirect1. Getting access to ICICIDirect.com website during market session

can be frustrating.

2. ICICIDirect brokerage is high and not negotiable.

3. Not all stocks are available under Margin Plus.

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INDIABULLS

Indiabulls is India's leading Financial Services

and Real Estate Company having presence over

414 locations in more than 124 cities. Indiabulls

Financial Services Ltd is listed on the NationalStock Exchange, Bombay Stock Exchange, Luxembourg Stock

Exchange and London Stock Exchange.

Type of AccountIndiabulls Equity Trading AccountIndiabulls Equity Trading Account is standard Online trading account

from India bulls and along with online trading it also provides prioritytelephone access that gives you direct access to your Relationship

Manager and full access to 'Indiabulls Equity Analysis'.

Application Trading Terminal (Need Installation) Power Indiabulls

Power Indiabulls trading terminal is the most advanced new generation

trading platform with great speed. This trading terminal is built inJAVA.

Power Indiabulls is extremely reach in features including Live

Streaming Quotes, Fast Order Entry and execution, Tic by Tic Live

Charts, Technical Analysis, Live News and Alerts, Extensive Reports

for Real-time Accounting.

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Brokerage and fees :

1. Account opening fees : Rs 1200/- (One time non-refundable) asbelow:

250/- Equity Trading Account opening charge

200/- Demat Account opening charge

750/- Software changes

Advantages of Indiabulls Equity Trading AccountBrokerage is less compare to other online trading companies.

Provide trading terminal 'power bulls', a java based software. It's very

fast in terms of speed and execution.

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SHAREKHAN

Sharekhan is online stock trading company ofSSKI Group, provider of

India-based investment banking and corporate finance service.

ShareKhan is one of the largest stock broking houses in the country. S.S.

Kantilal Ishwarlal Securities Limited (SSKI) has been among Indias

leading broking houses for more than a century.

Sharekhan's equity related services include trade execution on BSE,

NSE, Derivatives, commodities, depository services, online trading and

investment advice. Trading is available in BSE and NSE. Along with

Sharekhan.com website, ShareKhan has around 510 offices (share

shops) in 170 cities around the country.

Share khan has one of the best state of art web portal providing

fundamental and statistical information across equity, mutual funds andIPOs. You can surf across 5,500 companies for in-depth information,

details about more than 1,500 mutual fund schemes and IPO data. You

can also access other market related details such as board meetings,

result announcements, FII transactions, buying/selling by mutual funds

and much more.

Trade In:BSE and NSE

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Type of Account1.ShareKhan Classic account

Allow investor to buy and sell stocks online along

with the following features like multiple watch lists,

Integrated Banking, demat and digital contracts,

Real-time portfolio tracking with price alerts and

Instant credit & transfer.

a. Online trading account for investing in Equities and

Derivatives

b. Free trading through Phone (Dial-n-Trade)

I. Two dedicated numbers for placing your orders with

your cell phone or landline.

II. Automatic funds transfer with phone banking (for

Citibank and HDFC bank customers)

III. Simple and Secure Interactive Voice Response based

system for authentication

IV. get the trusted, professional advice of our telebrokers

V. After hours order placement facility between 8.00 am

and 9.30 am

c. Integration of: Online trading + Bank + Demat account

d. Instant cash transfer facility against purchase & sale of shares

e. IPO investments

f. Instant order and trade confirmations by e-mail

g. Single screen interface for cash and derivatives

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ShareKhan SpeedTrade accountThis accounts for active traders who trade frequently during the day's

trading session. Following are few popular features of SpeedTrade

account.

h. Single screen interface for cash and derivatives

i. Real-time streaming quotes with Instant order Execution &

Confirmation

j. Hot keys similar to a traditional broker terminal

k. Alerts and remindersl. Back-up facility to place trades on Direct Phone lines

Brokerage:Some stock trading companies charge direct percentage while others

charge a fixed amount per Rs 100. Sharekhan charges 0.5% for inter day

shares and 0.1% for intra day or you could say Sharekhan charges 50

paise per Rs 100.

Advantages of Sharekhan:A. Online trading is very user friendly and one doesn't need any

software to access.

B. They provides good quality of services like daily SMS alerts,

mail alerts, stock recommendations etc.

C. Sharekhan has ability to transfer funds from most banks. Unlike

ICICI Direct, HDFC Sec, etc., so investor not really needs toopen an account with a particular bank as it can establish link

with most modern banks.

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Disadvantages of ShareKhan

A.They charge minimum brokerage of 10 paisa per stockwould not let you trade stocks below 20 rs. (If you trade,

you will loose majority of your money in brokerage).

B. Lots of hidden rules and charges.

C. They do not provide facility to book limit order trades

during after-hours.

D. Classic account holders cannot trade commodities.\

E. Cannot purchase mutual funds online.

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Objectives of the Study

To get familiar with the working of a broking firm.

To understand various risks involved in the broking firm.

To understand various risk for the investors of the broking firm.

To manage and reduce the identified risks.

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Scope of the Study

Company can take review from market through this project.Managementpeople can get overall idea about the risk management regardingworkingof broking firms. They also understand what information provide toinvestor for avoiding the risk.

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CHAPTER SIX

RESEARCH METHODOLOGY

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DESCRIPTIVE RESEARCH DESIGN

The research design adopted in this study is DESCRIPTIVE RESEARCH

DESIGN. A descriptive research design is the one which is description of the state

of affairs as it exists at present. It includes survey and fact finding enquiries of

different kinds. The researcher has no control over the variables. The researcher

used this research design to find out the respondents attitude and opinion about

ULIP policies offered.

SAMPLING DESIGN

A sample design is a definite plan for obtaining a sample from a given population.

It refers to the techniques or procedures the researcher would adopt in selecting

items for the sample.

CONVENIENCE SAMPLING

The researcher adopted convenience sampling. It is the non probability sampling is

that sampling procedures does not any basis for estimating the probability that eachitem in the population has of included in the sample. The researcher selects the

people according to their convenient.

SAMPLE SIZE

A sample of 50 people was taken for the survey. The required data collected

through questionnaire.

SAMPLE DESIGN

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DETAILS OF THE SURVEY CONDUCTED

Sample Size 50

Target Population

20-30 years

30-40 years

40-50 years

above 50 years

Location MATHURA

Type of questionnaire Structured

No. of Questions involved 12

DATA COLLECTION

The information required for our project was collect mainly from the primary

sources and even from secondary sources. The primary source consists of the data

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analyzed from questionnaire and interaction with the user at that time only. And

internet is used as secondary source.

DATA COLLECTION METHOD

Data is collected through questionnaire schedule method. It means theinvestigators are trained to collect the information required for an enquiry through

schedule. The trained investigators meet the people concerned and fill up the

schedules with the information supplied by them.

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CHAPTER SEVEN

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ANALYSIS AND INTERPRETATION

1. How much income are you able to save or invest?

a. 0 - 10% b. 10 - 20%

c. 20 30% d. 30 40%

e. others

ANALYSIS:

Among the 50 questionnaires filled, it was clear that among them maximum people

invest in the category of 10-20%. Thus Religare has the opportunity to capture thissegment. But people are not aware of the services so here Religare has to work in

this area.

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2. You invest in which of the following financial instruments?

(a) Securities

(b) Mutual fund

(c) Commodities

(d) Insurance

(e) Other Instruments

ANALYSIS:

The above observation speaks about the financial instruments in which the people

invest; most of the people invest in the securities through share market and then

invest in the insurance. Thus more focus should be made on securities so that

company has the maximum investment. This would ultimately increase the profits.

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3. Do you invest/interested in stock market?

(a) YES

(b) NO

ANALYSIS:

It can be seen that among the whole population around 58% people either invest in

stock market or they are actually interested, but dont have a good knowledge

about it. So these people can actually become Religares target market but religare

has to provide them the better services and brokerage plans and also, providing

them the initial platform of online trading.

4. Do you have a demat account?

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(a) YES

(b) NO

ANALYSIS:

Among 50 respondents 32 actually have a demat account and are aware of the

dealings in stock trading. The rest 18 are still in the other category. So strategies

should be made to convert these people in to our potential customers.

5. If yes, which type of demat account do you have?

(a) Online

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(b) Offline

ANALYSIS:

Among 50 respondents 32 had a demat account. Of these 32, 21 have their demat

account offline and rest 11 have their demat accounts online. As online broking is

still at a premature stage in India. Thus more and more awareness should be made

about the online broking services.

6. In which company you have your demat account?

(a) India Infoline (b) India Bulls (c) Kotak

(d) Religare (e) ICICI direct (f) Share khan

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(g) Others

ANALYSIS:

Among these 32 people most of them have their demat account with ShareKhan

and Indiabulls. Thus these two are Religares biggest competitors. Also

ICICIDirect gives a good competition to Religare. These brands have a good brand

recall as compared to Religare.

7. Do you trade in Futures and Options?

(a) Yes

(b) No

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ANALYSIS:

It can be seen that among the population who invest in stock market, around 37%

people either trade in future or they trade in option. So these people can actually

become Religares target market as they generate heavy brokerage for the

company. Religare has to provide them the better services and brokerage plans and

also, providing them the initial platform of online trading.

8. How often you trade in the stock market

(a) Everyday (b) 2-3 Days a week

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(c) 12-18 days a month (d) 2-3 days a month

ANALYSIS:

The above observation speaks about the; most of the people do trading every day.

Thus more focus should be made on the traders which are every day traders. The

company should also focus on the others also because they are the traders for the

long term investment and also, provide heavy brokerage to the company.

9. Do you pay AMC (Annual Maintenance Charge)?

(a) Yes

(b) No

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ANALYSIS:

A good percentage of people give the annual maintenance charge to the company.

Religare can have the advantage of attracting their customers as they dont charge

the AMC on its brokerage plans and which will work to generate sales.

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10. How much Brokerage do you pay on Intraday?

(a) (0.01 0.02) % (b) (0.02 0.03) %

(c) (0.03 0.04) % (d) (0.04 0.05) %

(e) 0.05 % or more

ANALYSIS:

It can be seen that the companies are charging brokerage according to their own

means. So, the companies are creating biasness between the customers. Even if the

customers portfolio is the same then also the brokerage may vary from the person

to person. So, religare has the best feature of providing less brokerage and

according to the customers wants.

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11. How much Brokerage do you pay on Delivery?

(a) (0.1 0.2) % (b) (0.2 0.3) %

(c) (0.3 0.4) % (d) (0.4 0.5) %

(e) 0.5 % or more

ANALYSIS:

Here also you can see that the long term investors have to give brokerage

according to what the company wants. So, here also the biasness is created in the

mind of the customers. So, Religare got a great opportunity to attract the customers

by giving the brokerage plans according to what the customer want.

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12. Are they getting the good services?

(a) Yes

(b) No

ANALYSIS:

Itcanbeseen from the observations that there are customers who are not satisfied

by the services given by the brokerage companies can be converted by providing

better services to them. Sometimes even if the customers have the same or more

investment then also, he is getting fewer services than the other one. So, Religare

can convert them by providing better services to them.

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CHAPTER EIGHT

FINDINGS OF STUDY

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Working with a broking firm especially was really a great experience.The researcher found that the working of a broking firm is a veryrisky jobbecause risk is involved in each and every activity of the business.The risk prevailing in the business is recognized therefore anefficient risk

management department is essential in every broking firm.Capital Market is growing very fast, turnover wise as well as area ofoperation wise. The activities have reached through lengths andbreadth ofthe country. All these necessitated in the introduction of latesttechnologyin the form of advanced softwares.Broking business is a client-based business. The recent trend ofvoluminous increase in investors has also increased the risk involved init.

There is need of continuous up gradation of internal control measuresStaff in a broking firm is continuous busy and due to which they arealways under stress.

Limitations of study

Time limitation

Research has been done only in Delhi.

Companies did not disclose their secrets data and strategies.

Possibility of Error in data collection.

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Possibility of Error in analysis of data due to small

sample size.

CONCLUSION & RECOMMENDATIONS

On the basis of these findings and analysis, It has can be surely said that in stock

broking industry, differentiation can become the key to higher revenues. Better

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service, straight through processing(STP), immediate execution, portfolio services,

investment advisors and telephone call centers or branch investment offices are

needed to retain customers and to increase the revenue base. As more number of

people will get comfortable with internet/technology, broking (especially online

broking) will have a completely new meaning with more fringes coming into thepicture and more firms will offer umbrella services to their clients. Thus more of

strategies should be undertaken

Providing better plans and schemes than our competitors like

Sharekhan, Indiabulls, and ICICI direct are providing in terms of

brokerage and subscription.

Formulation of more corporate schemes for employees of

organizations falling under Religares corporate category.

Drafting a website which is both professional and user friendly Associating Religare with Ranbaxy to make it a power brand.

Taking Religare from the brand recognition stage to brand insistence

stage.

Religare should make its brokerage structure more flexible to give a

good competition to the investors

Some more collaboration with international firms and increasing its

outlets not only in India but also outside the world

Also, to attract the NRIs so, that to increase its share in the stock

exchanges as they provide the largest share in terms of the investment.

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CHAPTER NINE

BIBBLIOGRAPHY & REFERENCES http://www.religareonline.com

http://religaresecurities.com/trade.asp

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http://www.hinduonnet.com/businessline/iw/2000/09/03/stories/0703g051.htm

http://www.traderji.com/

http://www.ShareKhan.com

http://www.indiabulls.com

http://www.icicidirect.com

http://www.chittorgarh.com/newportal/online-stock-brokers-list.asp

www.financialtimes.net

http://www.religare.in/

http://www.milestonereligare.com/

Newspaper

The Economic Times

Annexure

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http://www.hinduonnet.com/businessline/iw/2000/09/03/stories/0703g051.htmhttp://www.traderji.com/http://www.sharekhan.com/http://www.indiabulls.com/http://www.icicidirect.com/http://www.chittorgarh.com/newportal/online-stock-brokers-list.asphttp://www.financialtimes.net/http://www.religare.in/http://www.milestonereligare.com/http://www.hinduonnet.com/businessline/iw/2000/09/03/stories/0703g051.htmhttp://www.traderji.com/http://www.sharekhan.com/http://www.indiabulls.com/http://www.icicidirect.com/http://www.chittorgarh.com/newportal/online-stock-brokers-list.asphttp://www.financialtimes.net/http://www.religare.in/http://www.milestonereligare.com/


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QUESTIONNAIRE

NAME:

GENDER: AGE:

OCCUPATION: ANNUAL INCOME:

1. How much income are you able to save or invest?

(a) 0 - 10% (b) 10 - 20%

(c) 20 30% (d) 30 40%

(e) Others

2. You invest in which of the following financial instruments?

(a) Securities (b) Mutual fund

(c) Commodities (d) Insurance

(e) Other Instruments

3. Do you invest/interested in stock market?

(a) YES (b) NO

4. Do you have a demat account?

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(a) YES (b) NO

5. If yes, which type of demat account do you have?

(a) Online (b) Offline

6. In which company you have your demat account?

(a) India Infoline (b) India Bulls (c) Kotak

(d) Religare (e) ICICI direct (f) Share khan

(g) Others

7. Do you trade in Futures and Options?

(a) YES (b) NO

8. How often you trade in the stock market

(a) Everyday (b) 2-3 Days a week

(c) 12-18 days a month (d) 2-3 days a month

9. Do you pay AMC (Annual Maintenance Charge)?

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(a) Yes (b) No

10. How much Brokerage do you pay on Intraday?

(a) (0.01 0.02) % (b) (0.02 0.03) %

(c) (0.03 0.04) % (d) (0.04 0.05) %

(e) 0.05 % or more

11. How much Brokerage do you pay on Delivery?

(a) (0.1 0.2) % (b) (0.2 0.3) %

(c) (0.3 0.4) % (d) (0.4 0.5) %

(e) 0.5 % or more

12. Are they getting the good services?

(a) Yes (b) No